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MARKETING AND ADVERTISING OPPORTUNITIES
2016
DELIVER KEY CONSUMER SEGMENTS
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• Over a third of America visits a Simon Mall annually
• 25+ Million Annually visits Great Mall
• Median Age 32
• Average Household Income over $100,000+
• Shopped average 3-5 visits per month
• Spent approximately $500 Million in retail purchases
• Spent on average 82 minutes per visit
Great Mall Customer:
Milpitas, CA
White
Asian
Hispanic
Black
Other62.2%
16.8%
20.5%
14.6%
Santa Clara County
White
Asian
Hispanic
Black
Other
26.6%
34.1%
57.2%
33.8%
Convenient Access:
• 2 major freeways I-880 and I-680
• State Route 237
• VTA Light Rail hub – Great Mall Parkway
• NEW BART extension – Opening Q1 2016
24.8%
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Great Mall Media: Impactful, Efficient & Scalable Media Solutions
– Turnkey – Includes production, shipping, installation and removal
– Timely Execution – 10 days from approved art files to posting
– Spectacular, Large, and Small format media
Brand Promotions: Access to consumers for Experiential Marketing & Promotions
– Location, location, location – high traffic locations in the best shopping centers
– Logistical Support for planning and execution – on site staff at every mall
– Flexible Scheduling – one day, weekend, month long single events or national tours
Sponsorship Programs: Targeted demographic/lifestyle programs & Signature Events
– Best in Class Programming
– Targeted Demographics & Lifestyles
– Turnkey Opportunities for Brand and Product Integration
GREAT MALL ADVANTAGE
THE MOST COMPREHENSIVE MEDIA PLATFORM IN THE INDUSTRY
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Mall Sky Banners
Fabric Standees
Food Court Media
Floor Graphics
WindowScapes
On-Mall Activation
Parking Structure Banner
Seasonal Activation
WallScapes
MALL SKY BANNERS
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FABRIC STANDEE
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FOOD COURT MEDIA
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FLOOR GRAPHICS
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DOOR WINDOW SCAPES
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ON-MALL SIGNAGE
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INTERIOR WALL MURAL
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PARKING STRUCTURE BANNER
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EVENTS, SPONSORSHIPS & PROMOTIONS
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On Mall Activation
Brand Events/
Promotions
Event Space
Simon Kidgits
Seasonal Activations
ON-MALL ACTIVATION UNIT
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Motorcars of Atlanta
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Nike Fuel Band To promote sales
for new NIKE
FUEL BAND by
driving traffic to
multiple mall
retailers utilizing
custom activation
elements and
media for Holiday
2013.
Lavazza Coffee
BRAND EVENTS AND PROMOTIONS
AT&T U-Verse
To introduce and
promote AT&T U-
verse with
GigaPower to the
Austin market
Toyota
To promote
Toyota’s new
brand/models
through customer
test drives event.
Capital One Capital One hosted
mascot challenge for
local area high
school football team
mascots. The event
mirrored the Capital
One Bowl college
version in an effort
to reach out to the
community and to a
younger audience.
ACTIVATION EVENT SPACE
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SIMON KIDGITS CLUB
A FREE membership program designed to reinforce the mall as a
family destination and connect consumers to retailers and brands
that want to reach moms, dads, and kids.
SEASONAL SANTA OR BUNNY ACTIVATION
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CUSTOM GIFT CARDS
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Use Simon Giftcards® and Rewardcards™ for promotions,
loyalty or your recognition programs. Cards may be customized
with your brand or logo for a nominal fee.
CHOICE.
Recipients have more options than with other gifts and incentives. Simon Giftcards®
and Rewardcards™ can be used at any Simon® mall nationwide or anywhere American
Express® Cards and Visa® debit cards are accepted in the U.S.1 The choice is theirs.
FLEXIBILITY.
With multiple card designs and two networks to choose from, you can pick
the card that works best for your company.
PERSONALIZATION.
Each card comes with a complimentary custom personalization. You also have
the option of branding the card with your company’s logo or custom design.
CONVENIENCE.
Buy at your local Simon mall for instant gratification or buy online and have
cards shipped directly to you in as little as two business days.
CUSTOMER SERVICE AND SUPPORT.
We support you and your recipients at Simon malls during business hours
and via phone or online 24/7.
THANK YOU
Lynne Rice
Director of Marketing and Business Development
Office: (408) 945-4022
Cell: (408) 223-5273
lynne.rice@simon.com
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