MARKETING ANALYSIS OF TSUKIJI FISH...

INDIVIDUALASSIGNMENTTOREVIEWBESTPRACTICESINJAPAN

YURIEGAGARINMMFEBUNPAD

NPM:120820160072MARKETINGANALYSISOFTSUKIJIFISHMARKETTsukijiFishMarket isthemajorfishmarketplaceintheworld.Sofamous,sothismarkethasbecomeoneofthebestwidespreadtouristdestinationsinTokyo.HereyoucanseehowseafoodissoldinJapan,aswellasavarietyofJapanesefancyseafoodfavorites.Inaddition,youcanalsosnackandeatattheshopsinthemarket.TsukijiMarketorpopularasTsukiji fishmarket isthemainmarket locatedinTsukiji,ChūōdistrictofTokyo.Thismarketisawholesalecenterofseafoodandagriculturalproduct.Itopenseverymorning,exceptSunday,holidays,andmarketholidaysinJapan(usuallyWednesday).ThismarketisthebiggestfishmarketinTokyo.TheTsukijiMarketbeganofficiallyonFebruary2,1935,andistheoldestmarketamongthe11TokyoMetropolitanWholesaleMarketMarkets.Eachdayauctioned2,080tonsofseaand1,180tonsofvegetables/fruits,andmakesitthelargestfishmarketinJapan.TheareaaroundTsukijiMarket iscalledtheShoppingCenterOutdoorMarketofTsukijiorpopularas jōgaishijō(outsidemarket). In addition to crowdedwith seafood stores, in shopping centers there aremany restaurants,especiallysushi,andretailstoresofvarioustypesofgoods.Theexteriorofthemarketisabusytouristattraction.The Tsukijimarket starts from the fishmarket near theNihonbashi bridgewhich caters to the needs of TokyoresidentssincetheEdoperiod.WhentheGreatKantōearthquakeinSeptember1923,allthefishmarketsandwetmarketsinTokyowereburneddown.CitycouncildecidedtosetupawholesalemarketinTokyo.OneofthemistheTsukijiMarket. The city governmentbought landof state land (formerly theNavalAcademy location,NavalTechnologyResearchCenter)tobethemarketlocation.Afterbuyingtheseaworthyportions,marketdevelopmentbegins fromthesea-agingperiod for3years3monthssinceMarch1928.Of the total landareaof196,729m²,16,631.4m²isalandrushingplot.BuildingconstructionandsupportingfacilitiestookplacefromDecember1930to April 1933, ranging from refrigerators, ice factories, auction houses, banana storage rooms, to 2,710meterrailway expansion from Shiodome Cargo Station. The construction of all supporting facilities was completed inAugust1934.TraderswhostartedsellingatTsukijiMarketsince1934aretradersfromNihonbashi'sfreshwaterfishmarket,andchicken traders /eggs.Vegetableand fruitmerchants started selling sinceFebruary1935, sea fish traders sinceJune and November 1935, followed by wholesalers, vegetable / fruit traders, tsukemono traders, and othertraders.In 1937, the Second Sino-Japanese War occurred, the government applied a centralized economic policy thatremoved the brokerage system. Each family is given a food coupon for food exchange, and the amount ofmerchandiseenteringthemarketisminimal.AfterWorldWarIIended,thegovernmentagainliberatedtrade.Thegoodstradedinthemarketareincreasing.Wholesalersaregettingmoreandmoreunhealthycompetition.In1955,nineteenwholesalersofmarineproductswereforcedtomergeinto7existingwholesalersuntilnow.Wholesalemerchantsandfruittopinitiativesmergethemselvesinto4wholesalers.EconomicallyTsukijiisnotonlyafishauctioncenter,itmanages400seafoodvarietiesofseagrass,tunaandevenwhales.Morethan700,000tonsofseafoodaremanagedannually.Thisfishmarkethasabsorbed60,000manpowerincludingfishtraders,accountants,auctioneers,employeesanddistributors. Tsukiji has become an integrated fishmarket icon. Tsukiji is also famous for its auctioning of fish,especiallythelargesttunaintheworld.In1954,DaigoFukuryūMaru fishingvesselwasoutofdangerareawhen theUnitedStates conductedaTeller-Ulamdesign(OperationCastleBravo)atBikiniatoll.AfterreturningtoJapan,thetunaandscarfsharkscaughtbyDaigo Fukuryū Maru were auctioned at Tsukiji Market on March 13. The catch was apparently radioactivecontaminated.Theauctionwasstopped,andotherfishermencatchescannotbesold.Captureisburiedinsidethe

marketcomplex.Ontopofitwasthemonumenttothe"atomicbombtuna".Inconnectionwiththeworkofthemarketrenovationprojectwhichtookplacesince2006,monumentsweretemporarilymovedtotheDaigoFukuryuMaruExhibitionBuildinginYumenoshima,Tokyo.Asasubstitute,ontheoutsideofthemarketwallisattachedawarningplaqueDaigoFukuryuMaru.A number of famous restaurant lines along the market street, so many visitors come to enjoy fresh cuisine.Becausemostlytheshopsinthemarketplaceareclosedintheevening,sogetupearlyforadeliciousbreakfast.Mostpopularfoodsonthemarketaresushi,Kaisen-don(abowlofricewithfreshseafood)andotherdishesusingfreshseafood.However,evenifyoudonoteatrawfishorseafood,therearemanyotherdishesyoucanenjoy.The restaurant often delivers set meals with grilled or boiled-and-spiced fish. Some restaurants have Chinesenoodlesandgyudon-(abowlofricetoppedwithbeefandvegetables)onthemenu.Thereisaspecialtyrestaurantfeaturingpoultrydishes.Wecanenjoythefoodwithouthavingtoentertherestaurant.Theshopsinthemarketsellavarietyoffoodoutsidethestore:raw,grilledoysters-andsaltedshrimp,sandwichcuts,rice,androastbeefskewers(gyu-kushi).There'sevenastorespecializinginJapaneseomlelets.MarketingAnalysisofTsukijiFishMarketbasedon7P:1.Product:productssold inTsukijiFishmarketarefreshseacatches,rangingfromvarioustypesoffish,shrimp,squid (squid), shellfish, crabs, eels, andevenwhales; Processedproducts suchasdried squid that canbeeatendirectlylikeasnack;Freshfruitsandvegetables(thequalityofJapanesestrawberriesisverygood);Readytoeatfoodproductssoldatfoodstalls,suchassushi,Japaneseomelets,snacksandmore;Andtherearestoressellingbeanslikemacadamianuts,almondsandmeds;AswellassouvenirshopstypicalofTsukijiFishMarketlikeT-shirtswithpicturesofvariousmarineanimals,tableware,refrigeratormagnets,keychainsandothers.2.Price:thesellingpriceofgoodsinTsukijiFishmarketismoreexpensivethanthepriceinIndonesia,butsuitablefor the purchasing power of Japanese people. The quality is very good. I bought unpeeled almond peanuts forabout1000yen/250grams (aboutRp120,000),but thepriceofalmonds in Indonesia isonly180,000rupiah/kilogram.Foradultshirtsaround2000yen,it'smoreexpensivethanthetypicalJapaneseshirtssoldatNakamiseShopping Street, but thematerials used for T-shirts at Tsukiji are better and better quality than those sold atNakamiseShoppingStreet.InJapan,almostallpricesarefixedpriceandwecannotbargain.3. Place: Tsukijimarket is easily accessible from any place in Tokyo. The nearest railway station is Tsukiji-shijostationontheOedolinefromtheSubwayStationandTsukijiToeiontheHibiyaMetroTokyoline.Bybus,takethebustoToyomiSuisanFutoorHarumiFutofromTokyoStationorbustoNarihira-bashifromShinbashistationandgetoffatTsukiji-3-chomebusstop.ItispossibletotakeabustoTsukijiChuoShijoatShinbashiStationandgetoffatTsukijiChouShijobusstop. Ifwegobycar,canuseTsukiji-Gawa-Daiichiparking for200yenper30minutes.MostoftheshopsinthemarketareclosedonSundaysandextraholidayssoyoushouldcheckouttheopendaysandholidaysonTsukiji'smarketcalendaronthemarketwebsitefirst.4. Promotion: some food shop owners attract buyers by giving free tester to visitors / tourists at Tsukiji Fishmarket.Theystandbythewaysidebyhandingouttheirproductsfortasting,sothatvisitorscanknowthetasteofthe foodsbeforedecidingtobuythem. I tasteddriedsquidandalmondsand finallydecidedtobuythealmondbecauseittastedsogood.5.People:peopleherearetradersatTsukijiFishmarket.Theyhavethecharacterofdisciplineandhardworking,creative,andtherearealmostnomerchants/workerswhodonothing.Everythingworksinaccordancewiththeirrespectiveduties so that the flowof trade inTsukiji runsneatlyandsmoothly. Similarly, theTsukiji FishMarketinformationcenterhasaverycleanplaceandinformativestaff.6.Process: Theprocess in this case is how themerchant in Tsukiji serves its customers. Theprocessof servingalmostthesameasinIndonesia,wechoosegoodstobepurchasedandthenpaidtothecashierormerchant.7. Physical Evidence: Physical Evidence will explain how the arrangement of building from a company. Is thecompany using a unique interior, an attractive lightning system, a room design that attracts the attention ofconsumers, and so forth. Companies will certainly realize that the arrangement of building in a company willcertainlyaffectthemoodofvisitors.Interiordesignthatimpressedamesswillcertainlymakeconsumersfeelabit

uncomfortablewiththecircumstancesinthecompany.Buildingsshouldbeabletocreateapleasantatmosphere,soastoprovideexperiencetovisitorsandcanprovideaddedvalueforvisitors.AtTsukijiFishMarket,thebuilding/building isverygood,neat,cleanandmodern. Inaseafoodsalebuilding, itconsists of kiosks occupied by traders. Everything is neatly arranged, clean and almost no fish smells at all. It'sreallyacreativeandinspirationalfishmarket.InIndonesia,thegovernmentwilldevelopMuaraBaruPortasNationalFishCenter(NFC).InspiredbyTsukijiFishMarketinJapan,MuaraBaruFishMarketwillbebuiltandmanagedwithmodernandintegrated.TheMuaraBarufishingporthasdetailedstepsthataredividedintoseveralstagesandhavebeenassistedbytheJapanesegovernmentforitsdevelopmentsupervision."The Japanesemasterplanweuse (tobuildMuaraBaru). Its importantpointshavebeenaccommodated in theintegratedmasterplanofdevelopmentofKalibaruandMuaraAngke,"saidDeputyofInfrastructureCoordinationCoordinatingMinistry for theMinistryofMarineAffairs,RidwanDjamaluddin inhisofficial statementasquoteddetikFinanceinJakarta,Monday(1/5/2017).Furthermore,Muara Baru development as a clean and easy tomanagemodern fishmarket requires adequateinfrastructure.ThiswillmakeMuaraBaruasTsukijiFishMarketJakartabetterthanJapanesepropertyduetoitsintegratedinfrastructure.Thereason,whichdistinguishesTsukijiwithMuaraBaruisTsukijinotintegratedwiththefishingport.WhileMuaraBaru has a fishing port Nizam Zachman projected integrated into fishing port, fish processing and fish market(auction)inamoremoderncontext.HopefullynotonlyinthenewMuarabutinotherfishingareasinIndonesiawillhaveaneat,cleanandmodernfishmarketlikeTsukijiFishmarket.CULTURALANALYSISOFSENSOJITEMPLEANDASAKUSASHRINEThelocationofSensojitempleandAsakusaShrineareinonecomplex.SensojitempleisaBuddhisttemple,whileAsakusa Shrine is a Shinto temple. The buildings are dominated by red color and looks so traditional. ThesetemplesarelocatednearNakamise-dori.ItwasamazingplaceandI’mhappythatI’vebeenthere.AfterIvisitedSensojiTempleandAsakusaShrine,myopinionhowJapanesecultureislinkedtootherreligions,otherlifeandculturalvalues:In Japan, religion is closely related to culture and tradition. In one complex asakusa there is a Buddhist temple(Sensoji)andShintoshrine(Asakusashrine),whereShintoistheoriginalreligionoftheJapanese.TheJapaneseareverynurturingtheircultureandtraditions,thiscanbeseenduringthesummerfireworksfestival(hanabimatsuri)inAsakusaI’vevisited,thepeoplewhocomeindiverse.Startingfromparents,childrenandofcourseteenagers.Trainsandstreetsare fullofpeoplewhowanttoseethishanabimatsurishow.Andthetraditiontoattendthisfestivalistouse"Yukata".Yukataisanon-formalkimonocommonlyusedtoreplacerealkimonowhentherearenon-formal events. And Yukata has become a compulsory clothing when hanabi takes place. Although not allpeoplepresentusetheyukata,butmostwilluseit(especiallywomen).Themenweremanywhoworeyukata,andtheylookedverytraditionalandsweet.BesidesthehighlyvisibleJapanesecultureare:1.Cultureofqueuingup.Wherevertheygo,theywillqueueneatlyandorderly,forexampleatthetrainstation,escalator,toiletandothers.2. Culture of hygiene. The neighborhood in Japan is very clean, the roads are cleanwithwide sidewalks so it'sconvenient for walking or riding a bicycle. The cars don’t have black smoke from the exhaust, and the mostsurprisingthingisthatontheroadalmostcannotbefoundmotorcycle/motorcyclerider,whereasinIndonesia,motorcyclemanufacturersareJapancompanieslikeHonda,Yamaha,Suzuki.InJapan,usuallyusingamotorcycleisthe traderswhomust deliver goods to the destination, for example fish sellers etc.Householdwaste has beenseparated between burnable / combustible garbage, incombustible, large-sized waste (eg bicycles, furniture,refrigerators,etc.),aswellaswastethatcanrecycledsuchaspaper,glassbottlesandPETbottles,cansandotherssoastofacilitategarbagecollectortoprocessit.

3.Cultureoftimediscipline.TheJapaneseareveryrespectfuloftime,thereisnoterm"rubberclock"inJapan,asinIndonesia.Allthingsrunsaccordingtothetimespecified.Trainscheduleisalsoveryprecise,nevertoolate.Andthemostfunisthatwedonothavetowaitlongforthenexttrain(forthesubwaytrain).AsfortheSkylinerthatIride,thetrainthatgoestoNaritaAirport,hasadeparturescheduleandseatnumberthatisobtainedwhenwebuyaticketsothatnotraincanbeleftbehind.4.Cultureofshame.JapanisthecountrywiththehighestsuiciderateintheworldwiththenumberofdeathsduetosuicideinJapanisstillrecordedasmuchas17.3per100,000citizensin2016.IntheUnitedStates,themortalityrateduetosuicideisrecordedatabout13per100,000peopleperyear.IntheUK,thenumbersarelistedbelow10per100,000.Manyfactorsthatcauseit,themainfactoristhefinancialandhealth.IfyoufeelembarrassedforhavingmadeamistakeinanyworktherearejustJapanesewhocommitsuicide.KayokoUeno,SociologistfromtheUniversity of Tokushima, calls Japan a "nation of suicide" or a hobby of suicide. Suicide in Japan becomes anhonorablewaytoacknowledgethemistakesthathavebeenmade.In2003,theJapanesegovernmentnotedthereweremorethan34,427peoplecommittedsuicide.Thatnumberbecamethehighestrecorduntilnow.Totackletheproblem,theJapanesegovernmentfinally issuedapolicythroughtheBasicActonSuicidePreventionwhichbeganin2006.Theresultwasquitepositive,wherethenumberofsuicidesinJapancontinuestodecline.In2014,suicide cases "only" reached24 thousand casesonly.Oneof thepreferredplaces to commit suicide in Japan isAokigahara forest locatedon thenorthwest sideofMount Fuji, stretching fromKawaguchiko town toNarizawavillage,YamanashiPrefecture.Aokigaharaisalsocalled"treeoceansforest"and"seaofFujimountaintrees".Socalled because if the wind blows the trees there looks like the wave conditions in the sea. The forest age isestimatedtobearound1200years.COMPANYVISITSHIN-KOTOINCINERATIONPLANT,CLEANAUTHORITYOFTOKYO,TOKYOMETROPOLITANGOVERNMENTWhen I visited Japan on Academic trip program with MM FEB Unpad, our company visit is to Shin-Kotoincineration,CleanAuthorityofTokyo23cities,TokyoMetropolitanGovernment.Thisplaceisaburningplaceforcombustion.Shin-KotoIncinerationplantisoneofthebiggestincinerationplantfrom23cities.Thereare21plantsin23cities(2ofwhichareunderconstruction):FacilitiesofCleanAuthorityofTOKYOThesearethelistofIncinerationplant

1. ChuoIncinerationPlant2. MinatoIncinerationPlant3. KitaIncinerationPlant4. ShinagawaIncinerationPlant5. MeguroIncinerationPlant6. OtaIncinerationPlant7. TamagawaIncinerationPlant8. SetagayaIncinerationPlant9. ChitoseIncinerationPlant10. ShibuyaIncinerationPlant11. SuginamiIncinerationPlant12. ToshimaIncinerationPlant13. ItabashiIncinerationPlant14. NerimaIncinerationPlant15. HikarigaokaIncinerationPlant16. SumidaIncinerationPlant17. Shin-KotoIncinerationPlant18. AriakeIncinerationPlant19. AdachiIncinerationPlant20. KatsushikaIncinerationPlant21. EdogawaIncinerationPlant

OtherFacilities:1. ShinagawaCleaningFacilityforNightsoil(Nightsoilrelations)2. KeihinjimaIslandIncombustibleWasteProcessingCenter3. ChuboIncombustibleWasteProcessingCenter4. Large-sizedWastePulverizationProcessingFacility

Whatdoesanincinerationplantdo?Influencedexertedontheenvironmentbyhumanactivitieshasbecomeoneoftheglobalissues.Wastedisposalispartofsuchanissue.

In order to bring a solution to the issue, it is important to reducewaste as little as possible and promote therecycling of waste as a resource. Burning is an excellent way of processing waste and recycling energy sincecombustiblewaste is burnt in a hygienicmanner, reducing the volume to 5%while heat generated services togenerateelectricityforenergyrecycling.Shin-KotoIncinerationPlantpreparedwiththestate-of-the-artairpollutionanticipatoryfacilitiesplaysavitalpartofprocessingexcessproducedin23citiesinTokyo,enjoyingamuchlongerservicelifeasalastdumpingsite.PlantOverviewSitearea:61,000m2Incineration :1,800tons/dayConstructioncost :88billionyenapproximatelyCompleted :September1998BuildingScale : Reinforced concrete (partially iron framed); Nine stories above (partially one under)theground;Buildingsite : 28,000m2 approximately; Total floor area : 77,000m2 approximately; Stack : Outercylinderisreinforcedconcretemade;Innercylinder:stainlesssteelsheetmade;Height:150m.Wastemanagementofficesineachofthe23citiescollectandtransferwaste.

1. CollectionEachcitysetscollectiondaysandareasdependingonthetypeofwaste,andconductsefficientoperationplansthatcorrespondtoseasonalchangesandregionaltrendsinwasteamount.Wasteprocessinginthe23Cities isfreeofchargeforhouseholdwaste(excludingthedisposalofwasteexceeding10kgperday),whilelarge-sizedwasteandbusiness-generatedwastearecharged.

2. TransferToensureefficient transfer, transfermethodsaredetrminedbasedon the typeofwaste (combustible,incombustible,orlarged-sized).a. CombustibleWaste

Combustiblewasteisloadedontocollectionvehicles(suchascompactiontypevehicle)oncollectionsites,fromwhichitisdirectlytransferredtoanincinerationplant.

b. IncombustibleWasteIncombustiblewasteistransferredtoeithertheChuboIncombustibleWasteProcessingCenterortheKeihinjimaIslandIncombustibleWasteProcessingCenter.Sincebotharelocatedonthewaterfront,somecitieshaveestablishedlandorboattransferstations,wherewasteisreloadedontocontainervehicles or vessels for relayed transfer. Such relayed transfer contributes to improve transferefficiency,reducedtrafficcongestion,andalleviationofairpollutionduetoexhaust.

c. Large-sizedWasteLarge-sizedwaste isdelivered to the Large-sizedWastePulverizationProcessingFacility.Cities thathaveatransferstationconductrelayedtransferbyreloadingitfromsmallercollectionvehiclesontolarger vehicles. Such relayed transfer contributes to improved transfer efficiency, reduced trafficcongestion,andalleviationofairpollutionduetoexhaust.

IntermediateTreatmentofWaste

1. ProcessingcombustiblewasteCombustiblewaste is incineratedat incinerationplants. Incinerationpreventsbacteria, verminand foulodor, and maintains a sanitary environment. By incinerating waste, its volume is reduced toapproximatelyone-twentieth.Byrecyclingapartofbottomashintocementmaterials,andbymeltingitintoslag,theamountgoingtothelandfillisfurtherreduced.

2. Improperwastedisposalmaycauseahaltorfailureofincinerators3. Bottomashisrecycledascementmaterials4. Bottomashismeltedintoslag5. Environmentalmeasurestopreventexhaustandwastewateremissions6. Puttingtheheatenergygeneratedfromincinerationtobeneficialuse7. Processingincombustiblewasteandlarge-sizedwaste:incombustiblewasteispulverizedbeforesentto

landfill disposal. The process is divided into pulverization and separation. Incombustible waste ispulverizedtoreduce itsvolume,sothatanefficientuseof landfillsites ismadepossible. Incombustiblealso contain recycleable resources, such as ferrous metals and alumunium, which are separated andcollected.

Thereare15partstooperatetheIncinerationplantaswecanseefromthepicture.RecommendationIn Indonesia, the totalamountofwaste in someprovinces tends to increase fromyear toyear.Forexample, in2000theamountofwasteinWestJavawasaround10.00milliontonsandincreasedto11.13milliontonsin2007.Table2.1showstheamountofwasteinsomeprovincesthatincreasedfrom2000to2006.Table1WasteProductioninSeveralProvincesinIndonesiafrom2000to2006

No Province Wasteproduced(milliontons)

2000 2002 2004 2006

1 WestJava 10,00 10,37 10,75 11,13

2 EastJava 9,73 9,82 9,91 9,99

3 CentralJava 8,74 8,82 8,89 8,96

4 NorthSumatera 3,26 3,35 3,44 3,53

5 DKIJakarta 2,34 2,38 2,42 2,45Source:MinistryofEnvironment(2008b)Provinces in Indonesiawith themostwasteproducersareWest Java, followedbyEast Java,Central Java,NorthSumatraandDKIJakarta.FourofthefiveprovincesarelocatedinJavaIsland.ThismakesJavaIslandthebiggestwaste-producingislandinIndonesia(MinistryofEnvironment,2008b).Garbageproduced isdominatedbyhouseholdwasteandamongthemis foodwaste.Householdwasteaccountsfor 44.5% of total waste in Indonesia. Garbage produced reaches 1.12 kg / capita every day (Ministry ofEnvironment, 2008a). Food waste dominates 58% of total household waste (Ministry of Environment, 2008b).Table2.2showsthecompositionofIndonesianwastebasedonthesourceoftheproducer.

Table2.2Source,AmountandPercentageofWasteGeneratedatIndonesia

No Source WasteProduced

Amount(milliontons)

Percentage(%)

1 Household 16,7 44,5

2 Market 7,7 20,5

3 Street 3,5 9,3

4 PublicFacilities 3,4 9,1

5 Office 3,1 8,3

6 Industry 1,3 3,5

7 Others 1,8 4,8

8 Total 38,5 100Source:MinistryofEnvironment(2008b).Java Island is the smallest island among the fivemajor islands in Indonesia but produces themostwaste. Theamount isverysignificant, reachingalmost21.2million tonsperyear.Thiscorrelateswithpopulationdensity inJava.West Java Province is the largest province of waste producers and Bandung as the capital ofWest Javaproducesgarbagewitharangeof0.61kg/personperday(BadanPusatStatistik,2013).SpecialcityofBandung,thewastegeneratedisalsoverysignificantinnumber.Withreferencetodatain2006,thetotalvolumeofwastegeneratedcanreach2503.9tons/day.SettlementisthelargestsourceofwasteinthecityofBandungwithapercentageof65.56%oftotalwastegeneratedorby1642.6tons/day(RegionCompanyofCleanliness Bandung, 2006). Table 2.3 shows the garbage composition in Bandung based on the source of theproducer.Table2.3Source,NumberandPercentageofRubbishGeneratedatBandung

No Source WasteProduced

Amount(tons)

Percentage(%)

1 Household 1642,6 65,6

2 Market 470,7 18,8

3 Street 137,7 5,5

4 PublicFacilities 150,2 6,0

5 Office 70,1 2,8

6 Industry 32,6 1,3

7 Total 2503,9 100Source:PDSanitationBandung(2006).In 2016, the report ofWahana LingkunganHidup (Walhi)West Java revealed that theproductionof householdgoods, food, drink and others consumed by the community caused West Java waste production to reach 27thousandtonsperday.Whilein2017,WestJavaRegionalSecretary,IwaKarniwarevealedthattheproductionofgarbageintheareaofBandung,CimahiCityandWestBandungdistrictalonereached1315tonsperday.

"WasteproductionforBandungCityis1,110tonsperdayor87percent,forKotaCimahi127tonsperdayorninepercentandWestBandungRegency78tonsperdayorfourpercent,"saidIwaKarniwa,asquotedbyAntara.About10tonsofwasteisprocessedbyscavengerseveryday.WhiletherestwillbedisposedinTPASarimukti.Ofthethousandsoftonsofwaste,onlyaboutfourtonsofwasteisprocessedintocomposteveryday.Sotherestofmorethan1000tonswillonlybeburiedandonedaywillmount.AccordingtoWahyuSurakusumahinhisarticleentitled"TheProblemofGarbageCityofBandungandAlternativeSolution", theproblemofwaste inBandung is difficult toovercomebecause the community doesnot separatebetweenorganicandnon-organicwaste.Thismakeswastemanagementdifficultand inefficient.Whereas if thewasteisseparated,willfacilitatethemanagement.ThishasbeenprovenbySurabaya."[...]Thewasteseparationhasstartedfromthesource inSurabayasothatthegarbageenteringtheTPA isonly30%,itsavesthewastetransportationandwastemanagement,"saidtheMayorofSurabaya,TriRismaharani,asquotedbytheMinistryofEnvironmentwebsite.Thus it is clear that sorting waste from its source is very important to reduce the amount of garbage thataccumulatesinthelandfill.Myrecommendation in relations to thepossibilityofcitygovernment in Indonesia,particularly forhowtobuildpeopleawarenessinIndonesiatomanagewastefromthegarbagecollectionfromthehousehold,thencollectedbySanitaryAgencyanddumpedatthelandfillare:

1. Disseminate organic and inorganic waste segregation to the community, making it easier to processwaste,eitherdirectlyorthroughsocialmedia,television,radioandothers.

2. This socialization is held in each RT / RW so that thewaste segregation program iswidespread in thecommunity.

3. Createdlocalregulationsonsortingandwastemanagement4. Provision of sanctions to communities that violate the regulation, especially to the community who

litteringinrivers.5. Apply3R:Reduce,ReuseandRecyclefromhouseholds

•Reduce→Reducingwhatbecomeswaste•Reuse→Reusingthingsbeforedisposingofthem•Recycle→Recyclethingsasresources

PICTURESAkihabara

Akihabara isadistrict incentralTokyowhich is famous formanyelectronicsandanimestuffs.Here Iboughtananimet-shirtformyyoungersister.Theanimet-shirtherewasquiteexpensive.

Shin-KotoIncinerationPlant

TsukijiFishMarket

h

Omotesando

VendingMachinesfoundeverywhereinJapan

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