28
INDIVIDUAL ASSIGNMENT TO REVIEW BEST PRACTICES IN JAPAN YURIE GAGARIN MM FEB UNPAD NPM : 120820160072 MARKETING ANALYSIS OF TSUKIJI FISH MARKET Tsukiji Fish Market is the major fish marketplace in the world. So famous, so this market has become one of the best widespread tourist destinations in Tokyo. Here you can see how seafood is sold in Japan, as well as a variety of Japanese fancy seafood favorites. In addition, you can also snack and eat at the shops in the market. Tsukiji Market or popular as Tsukiji fish market is the main market located in Tsukiji, Chūō district of Tokyo. This market is a wholesale center of seafood and agricultural product. It opens every morning, except Sunday, holidays, and market holidays in Japan (usually Wednesday). This market is the biggest fish market in Tokyo. The Tsukiji Market began officially on February 2, 1935, and is the oldest market among the 11 Tokyo Metropolitan Wholesale Market Markets. Each day auctioned 2,080 tons of sea and 1,180 tons of vegetables / fruits, and makes it the largest fish market in Japan. The area around Tsukiji Market is called the Shopping Center Outdoor Market of Tsukiji or popular as jōgai shijō (outside market). In addition to crowded with seafood stores, in shopping centers there are many restaurants, especially sushi, and retail stores of various types of goods. The exterior of the market is a busy tourist attraction. The Tsukiji market starts from the fish market near the Nihonbashi bridge which caters to the needs of Tokyo residents since the Edo period. When the Great Kantō earthquake in September 1923, all the fish markets and wet markets in Tokyo were burned down. City council decided to set up a wholesale market in Tokyo. One of them is the Tsukiji Market. The city government bought land of state land (formerly the Naval Academy location, Naval Technology Research Center) to be the market location. After buying the seaworthy portions, market development begins from the sea-aging period for 3 years 3 months since March 1928. Of the total land area of 196,729 m², 16,631.4 m² is a land rushing plot. Building construction and supporting facilities took place from December 1930 to April 1933, ranging from refrigerators, ice factories, auction houses, banana storage rooms, to 2,710 meter railway expansion from Shiodome Cargo Station. The construction of all supporting facilities was completed in August 1934. Traders who started selling at Tsukiji Market since 1934 are traders from Nihonbashi's freshwater fish market, and chicken traders / eggs. Vegetable and fruit merchants started selling since February 1935, sea fish traders since June and November 1935, followed by wholesalers, vegetable / fruit traders, tsukemono traders, and other traders. In 1937, the Second Sino-Japanese War occurred, the government applied a centralized economic policy that removed the brokerage system. Each family is given a food coupon for food exchange, and the amount of merchandise entering the market is minimal. After World War II ended, the government again liberated trade. The goods traded in the market are increasing. Wholesalers are getting more and more unhealthy competition. In 1955, nineteen wholesalers of marine products were forced to merge into 7 existing wholesalers until now. Wholesale merchants and fruit top initiatives merge themselves into 4 wholesalers. Economically Tsukiji is not only a fish auction center, it manages 400 seafood varieties of sea grass, tuna and even whales. More than 700,000 tons of seafood are managed annually. This fish market has absorbed 60,000 manpower including fish traders, accountants, auctioneers, employees and distributors. Tsukiji has become an integrated fish market icon. Tsukiji is also famous for its auctioning of fish, especially the largest tuna in the world. In 1954, Daigo Fukuryū Maru fishing vessel was out of danger area when the United States conducted a Teller- Ulam design (Operation Castle Bravo) at Bikini atoll. After returning to Japan, the tuna and scarf sharks caught by Daigo Fukuryū Maru were auctioned at Tsukiji Market on March 13. The catch was apparently radioactive contaminated. The auction was stopped, and other fishermen catches can not be sold. Capture is buried inside the

MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

Embed Size (px)

Citation preview

Page 1: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

INDIVIDUALASSIGNMENTTOREVIEWBESTPRACTICESINJAPAN

YURIEGAGARINMMFEBUNPAD

NPM:120820160072MARKETINGANALYSISOFTSUKIJIFISHMARKETTsukijiFishMarket isthemajorfishmarketplaceintheworld.Sofamous,sothismarkethasbecomeoneofthebestwidespreadtouristdestinationsinTokyo.HereyoucanseehowseafoodissoldinJapan,aswellasavarietyofJapanesefancyseafoodfavorites.Inaddition,youcanalsosnackandeatattheshopsinthemarket.TsukijiMarketorpopularasTsukiji fishmarket isthemainmarket locatedinTsukiji,ChūōdistrictofTokyo.Thismarketisawholesalecenterofseafoodandagriculturalproduct.Itopenseverymorning,exceptSunday,holidays,andmarketholidaysinJapan(usuallyWednesday).ThismarketisthebiggestfishmarketinTokyo.TheTsukijiMarketbeganofficiallyonFebruary2,1935,andistheoldestmarketamongthe11TokyoMetropolitanWholesaleMarketMarkets.Eachdayauctioned2,080tonsofseaand1,180tonsofvegetables/fruits,andmakesitthelargestfishmarketinJapan.TheareaaroundTsukijiMarket iscalledtheShoppingCenterOutdoorMarketofTsukijiorpopularas jōgaishijō(outsidemarket). In addition to crowdedwith seafood stores, in shopping centers there aremany restaurants,especiallysushi,andretailstoresofvarioustypesofgoods.Theexteriorofthemarketisabusytouristattraction.The Tsukijimarket starts from the fishmarket near theNihonbashi bridgewhich caters to the needs of TokyoresidentssincetheEdoperiod.WhentheGreatKantōearthquakeinSeptember1923,allthefishmarketsandwetmarketsinTokyowereburneddown.CitycouncildecidedtosetupawholesalemarketinTokyo.OneofthemistheTsukijiMarket. The city governmentbought landof state land (formerly theNavalAcademy location,NavalTechnologyResearchCenter)tobethemarketlocation.Afterbuyingtheseaworthyportions,marketdevelopmentbegins fromthesea-agingperiod for3years3monthssinceMarch1928.Of the total landareaof196,729m²,16,631.4m²isalandrushingplot.BuildingconstructionandsupportingfacilitiestookplacefromDecember1930to April 1933, ranging from refrigerators, ice factories, auction houses, banana storage rooms, to 2,710meterrailway expansion from Shiodome Cargo Station. The construction of all supporting facilities was completed inAugust1934.TraderswhostartedsellingatTsukijiMarketsince1934aretradersfromNihonbashi'sfreshwaterfishmarket,andchicken traders /eggs.Vegetableand fruitmerchants started selling sinceFebruary1935, sea fish traders sinceJune and November 1935, followed by wholesalers, vegetable / fruit traders, tsukemono traders, and othertraders.In 1937, the Second Sino-Japanese War occurred, the government applied a centralized economic policy thatremoved the brokerage system. Each family is given a food coupon for food exchange, and the amount ofmerchandiseenteringthemarketisminimal.AfterWorldWarIIended,thegovernmentagainliberatedtrade.Thegoodstradedinthemarketareincreasing.Wholesalersaregettingmoreandmoreunhealthycompetition.In1955,nineteenwholesalersofmarineproductswereforcedtomergeinto7existingwholesalersuntilnow.Wholesalemerchantsandfruittopinitiativesmergethemselvesinto4wholesalers.EconomicallyTsukijiisnotonlyafishauctioncenter,itmanages400seafoodvarietiesofseagrass,tunaandevenwhales.Morethan700,000tonsofseafoodaremanagedannually.Thisfishmarkethasabsorbed60,000manpowerincludingfishtraders,accountants,auctioneers,employeesanddistributors. Tsukiji has become an integrated fishmarket icon. Tsukiji is also famous for its auctioning of fish,especiallythelargesttunaintheworld.In1954,DaigoFukuryūMaru fishingvesselwasoutofdangerareawhen theUnitedStates conductedaTeller-Ulamdesign(OperationCastleBravo)atBikiniatoll.AfterreturningtoJapan,thetunaandscarfsharkscaughtbyDaigo Fukuryū Maru were auctioned at Tsukiji Market on March 13. The catch was apparently radioactivecontaminated.Theauctionwasstopped,andotherfishermencatchescannotbesold.Captureisburiedinsidethe

Page 2: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

marketcomplex.Ontopofitwasthemonumenttothe"atomicbombtuna".Inconnectionwiththeworkofthemarketrenovationprojectwhichtookplacesince2006,monumentsweretemporarilymovedtotheDaigoFukuryuMaruExhibitionBuildinginYumenoshima,Tokyo.Asasubstitute,ontheoutsideofthemarketwallisattachedawarningplaqueDaigoFukuryuMaru.A number of famous restaurant lines along the market street, so many visitors come to enjoy fresh cuisine.Becausemostlytheshopsinthemarketplaceareclosedintheevening,sogetupearlyforadeliciousbreakfast.Mostpopularfoodsonthemarketaresushi,Kaisen-don(abowlofricewithfreshseafood)andotherdishesusingfreshseafood.However,evenifyoudonoteatrawfishorseafood,therearemanyotherdishesyoucanenjoy.The restaurant often delivers set meals with grilled or boiled-and-spiced fish. Some restaurants have Chinesenoodlesandgyudon-(abowlofricetoppedwithbeefandvegetables)onthemenu.Thereisaspecialtyrestaurantfeaturingpoultrydishes.Wecanenjoythefoodwithouthavingtoentertherestaurant.Theshopsinthemarketsellavarietyoffoodoutsidethestore:raw,grilledoysters-andsaltedshrimp,sandwichcuts,rice,androastbeefskewers(gyu-kushi).There'sevenastorespecializinginJapaneseomlelets.MarketingAnalysisofTsukijiFishMarketbasedon7P:1.Product:productssold inTsukijiFishmarketarefreshseacatches,rangingfromvarioustypesoffish,shrimp,squid (squid), shellfish, crabs, eels, andevenwhales; Processedproducts suchasdried squid that canbeeatendirectlylikeasnack;Freshfruitsandvegetables(thequalityofJapanesestrawberriesisverygood);Readytoeatfoodproductssoldatfoodstalls,suchassushi,Japaneseomelets,snacksandmore;Andtherearestoressellingbeanslikemacadamianuts,almondsandmeds;AswellassouvenirshopstypicalofTsukijiFishMarketlikeT-shirtswithpicturesofvariousmarineanimals,tableware,refrigeratormagnets,keychainsandothers.2.Price:thesellingpriceofgoodsinTsukijiFishmarketismoreexpensivethanthepriceinIndonesia,butsuitablefor the purchasing power of Japanese people. The quality is very good. I bought unpeeled almond peanuts forabout1000yen/250grams (aboutRp120,000),but thepriceofalmonds in Indonesia isonly180,000rupiah/kilogram.Foradultshirtsaround2000yen,it'smoreexpensivethanthetypicalJapaneseshirtssoldatNakamiseShopping Street, but thematerials used for T-shirts at Tsukiji are better and better quality than those sold atNakamiseShoppingStreet.InJapan,almostallpricesarefixedpriceandwecannotbargain.3. Place: Tsukijimarket is easily accessible from any place in Tokyo. The nearest railway station is Tsukiji-shijostationontheOedolinefromtheSubwayStationandTsukijiToeiontheHibiyaMetroTokyoline.Bybus,takethebustoToyomiSuisanFutoorHarumiFutofromTokyoStationorbustoNarihira-bashifromShinbashistationandgetoffatTsukiji-3-chomebusstop.ItispossibletotakeabustoTsukijiChuoShijoatShinbashiStationandgetoffatTsukijiChouShijobusstop. Ifwegobycar,canuseTsukiji-Gawa-Daiichiparking for200yenper30minutes.MostoftheshopsinthemarketareclosedonSundaysandextraholidayssoyoushouldcheckouttheopendaysandholidaysonTsukiji'smarketcalendaronthemarketwebsitefirst.4. Promotion: some food shop owners attract buyers by giving free tester to visitors / tourists at Tsukiji Fishmarket.Theystandbythewaysidebyhandingouttheirproductsfortasting,sothatvisitorscanknowthetasteofthe foodsbeforedecidingtobuythem. I tasteddriedsquidandalmondsand finallydecidedtobuythealmondbecauseittastedsogood.5.People:peopleherearetradersatTsukijiFishmarket.Theyhavethecharacterofdisciplineandhardworking,creative,andtherearealmostnomerchants/workerswhodonothing.Everythingworksinaccordancewiththeirrespectiveduties so that the flowof trade inTsukiji runsneatlyandsmoothly. Similarly, theTsukiji FishMarketinformationcenterhasaverycleanplaceandinformativestaff.6.Process: Theprocess in this case is how themerchant in Tsukiji serves its customers. Theprocessof servingalmostthesameasinIndonesia,wechoosegoodstobepurchasedandthenpaidtothecashierormerchant.7. Physical Evidence: Physical Evidence will explain how the arrangement of building from a company. Is thecompany using a unique interior, an attractive lightning system, a room design that attracts the attention ofconsumers, and so forth. Companies will certainly realize that the arrangement of building in a company willcertainlyaffectthemoodofvisitors.Interiordesignthatimpressedamesswillcertainlymakeconsumersfeelabit

Page 3: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

uncomfortablewiththecircumstancesinthecompany.Buildingsshouldbeabletocreateapleasantatmosphere,soastoprovideexperiencetovisitorsandcanprovideaddedvalueforvisitors.AtTsukijiFishMarket,thebuilding/building isverygood,neat,cleanandmodern. Inaseafoodsalebuilding, itconsists of kiosks occupied by traders. Everything is neatly arranged, clean and almost no fish smells at all. It'sreallyacreativeandinspirationalfishmarket.InIndonesia,thegovernmentwilldevelopMuaraBaruPortasNationalFishCenter(NFC).InspiredbyTsukijiFishMarketinJapan,MuaraBaruFishMarketwillbebuiltandmanagedwithmodernandintegrated.TheMuaraBarufishingporthasdetailedstepsthataredividedintoseveralstagesandhavebeenassistedbytheJapanesegovernmentforitsdevelopmentsupervision."The Japanesemasterplanweuse (tobuildMuaraBaru). Its importantpointshavebeenaccommodated in theintegratedmasterplanofdevelopmentofKalibaruandMuaraAngke,"saidDeputyofInfrastructureCoordinationCoordinatingMinistry for theMinistryofMarineAffairs,RidwanDjamaluddin inhisofficial statementasquoteddetikFinanceinJakarta,Monday(1/5/2017).Furthermore,Muara Baru development as a clean and easy tomanagemodern fishmarket requires adequateinfrastructure.ThiswillmakeMuaraBaruasTsukijiFishMarketJakartabetterthanJapanesepropertyduetoitsintegratedinfrastructure.Thereason,whichdistinguishesTsukijiwithMuaraBaruisTsukijinotintegratedwiththefishingport.WhileMuaraBaru has a fishing port Nizam Zachman projected integrated into fishing port, fish processing and fish market(auction)inamoremoderncontext.HopefullynotonlyinthenewMuarabutinotherfishingareasinIndonesiawillhaveaneat,cleanandmodernfishmarketlikeTsukijiFishmarket.CULTURALANALYSISOFSENSOJITEMPLEANDASAKUSASHRINEThelocationofSensojitempleandAsakusaShrineareinonecomplex.SensojitempleisaBuddhisttemple,whileAsakusa Shrine is a Shinto temple. The buildings are dominated by red color and looks so traditional. ThesetemplesarelocatednearNakamise-dori.ItwasamazingplaceandI’mhappythatI’vebeenthere.AfterIvisitedSensojiTempleandAsakusaShrine,myopinionhowJapanesecultureislinkedtootherreligions,otherlifeandculturalvalues:In Japan, religion is closely related to culture and tradition. In one complex asakusa there is a Buddhist temple(Sensoji)andShintoshrine(Asakusashrine),whereShintoistheoriginalreligionoftheJapanese.TheJapaneseareverynurturingtheircultureandtraditions,thiscanbeseenduringthesummerfireworksfestival(hanabimatsuri)inAsakusaI’vevisited,thepeoplewhocomeindiverse.Startingfromparents,childrenandofcourseteenagers.Trainsandstreetsare fullofpeoplewhowanttoseethishanabimatsurishow.Andthetraditiontoattendthisfestivalistouse"Yukata".Yukataisanon-formalkimonocommonlyusedtoreplacerealkimonowhentherearenon-formal events. And Yukata has become a compulsory clothing when hanabi takes place. Although not allpeoplepresentusetheyukata,butmostwilluseit(especiallywomen).Themenweremanywhoworeyukata,andtheylookedverytraditionalandsweet.BesidesthehighlyvisibleJapanesecultureare:1.Cultureofqueuingup.Wherevertheygo,theywillqueueneatlyandorderly,forexampleatthetrainstation,escalator,toiletandothers.2. Culture of hygiene. The neighborhood in Japan is very clean, the roads are cleanwithwide sidewalks so it'sconvenient for walking or riding a bicycle. The cars don’t have black smoke from the exhaust, and the mostsurprisingthingisthatontheroadalmostcannotbefoundmotorcycle/motorcyclerider,whereasinIndonesia,motorcyclemanufacturersareJapancompanieslikeHonda,Yamaha,Suzuki.InJapan,usuallyusingamotorcycleisthe traderswhomust deliver goods to the destination, for example fish sellers etc.Householdwaste has beenseparated between burnable / combustible garbage, incombustible, large-sized waste (eg bicycles, furniture,refrigerators,etc.),aswellaswastethatcanrecycledsuchaspaper,glassbottlesandPETbottles,cansandotherssoastofacilitategarbagecollectortoprocessit.

Page 4: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

3.Cultureoftimediscipline.TheJapaneseareveryrespectfuloftime,thereisnoterm"rubberclock"inJapan,asinIndonesia.Allthingsrunsaccordingtothetimespecified.Trainscheduleisalsoveryprecise,nevertoolate.Andthemostfunisthatwedonothavetowaitlongforthenexttrain(forthesubwaytrain).AsfortheSkylinerthatIride,thetrainthatgoestoNaritaAirport,hasadeparturescheduleandseatnumberthatisobtainedwhenwebuyaticketsothatnotraincanbeleftbehind.4.Cultureofshame.JapanisthecountrywiththehighestsuiciderateintheworldwiththenumberofdeathsduetosuicideinJapanisstillrecordedasmuchas17.3per100,000citizensin2016.IntheUnitedStates,themortalityrateduetosuicideisrecordedatabout13per100,000peopleperyear.IntheUK,thenumbersarelistedbelow10per100,000.Manyfactorsthatcauseit,themainfactoristhefinancialandhealth.IfyoufeelembarrassedforhavingmadeamistakeinanyworktherearejustJapanesewhocommitsuicide.KayokoUeno,SociologistfromtheUniversity of Tokushima, calls Japan a "nation of suicide" or a hobby of suicide. Suicide in Japan becomes anhonorablewaytoacknowledgethemistakesthathavebeenmade.In2003,theJapanesegovernmentnotedthereweremorethan34,427peoplecommittedsuicide.Thatnumberbecamethehighestrecorduntilnow.Totackletheproblem,theJapanesegovernmentfinally issuedapolicythroughtheBasicActonSuicidePreventionwhichbeganin2006.Theresultwasquitepositive,wherethenumberofsuicidesinJapancontinuestodecline.In2014,suicide cases "only" reached24 thousand casesonly.Oneof thepreferredplaces to commit suicide in Japan isAokigahara forest locatedon thenorthwest sideofMount Fuji, stretching fromKawaguchiko town toNarizawavillage,YamanashiPrefecture.Aokigaharaisalsocalled"treeoceansforest"and"seaofFujimountaintrees".Socalled because if the wind blows the trees there looks like the wave conditions in the sea. The forest age isestimatedtobearound1200years.COMPANYVISITSHIN-KOTOINCINERATIONPLANT,CLEANAUTHORITYOFTOKYO,TOKYOMETROPOLITANGOVERNMENTWhen I visited Japan on Academic trip program with MM FEB Unpad, our company visit is to Shin-Kotoincineration,CleanAuthorityofTokyo23cities,TokyoMetropolitanGovernment.Thisplaceisaburningplaceforcombustion.Shin-KotoIncinerationplantisoneofthebiggestincinerationplantfrom23cities.Thereare21plantsin23cities(2ofwhichareunderconstruction):FacilitiesofCleanAuthorityofTOKYOThesearethelistofIncinerationplant

1. ChuoIncinerationPlant2. MinatoIncinerationPlant3. KitaIncinerationPlant4. ShinagawaIncinerationPlant5. MeguroIncinerationPlant6. OtaIncinerationPlant7. TamagawaIncinerationPlant8. SetagayaIncinerationPlant9. ChitoseIncinerationPlant10. ShibuyaIncinerationPlant11. SuginamiIncinerationPlant12. ToshimaIncinerationPlant13. ItabashiIncinerationPlant14. NerimaIncinerationPlant15. HikarigaokaIncinerationPlant16. SumidaIncinerationPlant17. Shin-KotoIncinerationPlant18. AriakeIncinerationPlant19. AdachiIncinerationPlant20. KatsushikaIncinerationPlant21. EdogawaIncinerationPlant

Page 5: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

OtherFacilities:1. ShinagawaCleaningFacilityforNightsoil(Nightsoilrelations)2. KeihinjimaIslandIncombustibleWasteProcessingCenter3. ChuboIncombustibleWasteProcessingCenter4. Large-sizedWastePulverizationProcessingFacility

Whatdoesanincinerationplantdo?Influencedexertedontheenvironmentbyhumanactivitieshasbecomeoneoftheglobalissues.Wastedisposalispartofsuchanissue.

In order to bring a solution to the issue, it is important to reducewaste as little as possible and promote therecycling of waste as a resource. Burning is an excellent way of processing waste and recycling energy sincecombustiblewaste is burnt in a hygienicmanner, reducing the volume to 5%while heat generated services togenerateelectricityforenergyrecycling.Shin-KotoIncinerationPlantpreparedwiththestate-of-the-artairpollutionanticipatoryfacilitiesplaysavitalpartofprocessingexcessproducedin23citiesinTokyo,enjoyingamuchlongerservicelifeasalastdumpingsite.PlantOverviewSitearea:61,000m2Incineration :1,800tons/dayConstructioncost :88billionyenapproximatelyCompleted :September1998BuildingScale : Reinforced concrete (partially iron framed); Nine stories above (partially one under)theground;Buildingsite : 28,000m2 approximately; Total floor area : 77,000m2 approximately; Stack : Outercylinderisreinforcedconcretemade;Innercylinder:stainlesssteelsheetmade;Height:150m.Wastemanagementofficesineachofthe23citiescollectandtransferwaste.

Page 6: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

1. CollectionEachcitysetscollectiondaysandareasdependingonthetypeofwaste,andconductsefficientoperationplansthatcorrespondtoseasonalchangesandregionaltrendsinwasteamount.Wasteprocessinginthe23Cities isfreeofchargeforhouseholdwaste(excludingthedisposalofwasteexceeding10kgperday),whilelarge-sizedwasteandbusiness-generatedwastearecharged.

2. TransferToensureefficient transfer, transfermethodsaredetrminedbasedon the typeofwaste (combustible,incombustible,orlarged-sized).a. CombustibleWaste

Combustiblewasteisloadedontocollectionvehicles(suchascompactiontypevehicle)oncollectionsites,fromwhichitisdirectlytransferredtoanincinerationplant.

b. IncombustibleWasteIncombustiblewasteistransferredtoeithertheChuboIncombustibleWasteProcessingCenterortheKeihinjimaIslandIncombustibleWasteProcessingCenter.Sincebotharelocatedonthewaterfront,somecitieshaveestablishedlandorboattransferstations,wherewasteisreloadedontocontainervehicles or vessels for relayed transfer. Such relayed transfer contributes to improve transferefficiency,reducedtrafficcongestion,andalleviationofairpollutionduetoexhaust.

c. Large-sizedWasteLarge-sizedwaste isdelivered to the Large-sizedWastePulverizationProcessingFacility.Cities thathaveatransferstationconductrelayedtransferbyreloadingitfromsmallercollectionvehiclesontolarger vehicles. Such relayed transfer contributes to improved transfer efficiency, reduced trafficcongestion,andalleviationofairpollutionduetoexhaust.

IntermediateTreatmentofWaste

1. ProcessingcombustiblewasteCombustiblewaste is incineratedat incinerationplants. Incinerationpreventsbacteria, verminand foulodor, and maintains a sanitary environment. By incinerating waste, its volume is reduced toapproximatelyone-twentieth.Byrecyclingapartofbottomashintocementmaterials,andbymeltingitintoslag,theamountgoingtothelandfillisfurtherreduced.

2. Improperwastedisposalmaycauseahaltorfailureofincinerators3. Bottomashisrecycledascementmaterials4. Bottomashismeltedintoslag5. Environmentalmeasurestopreventexhaustandwastewateremissions6. Puttingtheheatenergygeneratedfromincinerationtobeneficialuse7. Processingincombustiblewasteandlarge-sizedwaste:incombustiblewasteispulverizedbeforesentto

landfill disposal. The process is divided into pulverization and separation. Incombustible waste ispulverizedtoreduce itsvolume,sothatanefficientuseof landfillsites ismadepossible. Incombustiblealso contain recycleable resources, such as ferrous metals and alumunium, which are separated andcollected.

Page 7: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

Thereare15partstooperatetheIncinerationplantaswecanseefromthepicture.RecommendationIn Indonesia, the totalamountofwaste in someprovinces tends to increase fromyear toyear.Forexample, in2000theamountofwasteinWestJavawasaround10.00milliontonsandincreasedto11.13milliontonsin2007.Table2.1showstheamountofwasteinsomeprovincesthatincreasedfrom2000to2006.Table1WasteProductioninSeveralProvincesinIndonesiafrom2000to2006

No Province Wasteproduced(milliontons)

2000 2002 2004 2006

1 WestJava 10,00 10,37 10,75 11,13

2 EastJava 9,73 9,82 9,91 9,99

3 CentralJava 8,74 8,82 8,89 8,96

4 NorthSumatera 3,26 3,35 3,44 3,53

5 DKIJakarta 2,34 2,38 2,42 2,45Source:MinistryofEnvironment(2008b)Provinces in Indonesiawith themostwasteproducersareWest Java, followedbyEast Java,Central Java,NorthSumatraandDKIJakarta.FourofthefiveprovincesarelocatedinJavaIsland.ThismakesJavaIslandthebiggestwaste-producingislandinIndonesia(MinistryofEnvironment,2008b).Garbageproduced isdominatedbyhouseholdwasteandamongthemis foodwaste.Householdwasteaccountsfor 44.5% of total waste in Indonesia. Garbage produced reaches 1.12 kg / capita every day (Ministry ofEnvironment, 2008a). Food waste dominates 58% of total household waste (Ministry of Environment, 2008b).Table2.2showsthecompositionofIndonesianwastebasedonthesourceoftheproducer.

Page 8: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

Table2.2Source,AmountandPercentageofWasteGeneratedatIndonesia

No Source WasteProduced

Amount(milliontons)

Percentage(%)

1 Household 16,7 44,5

2 Market 7,7 20,5

3 Street 3,5 9,3

4 PublicFacilities 3,4 9,1

5 Office 3,1 8,3

6 Industry 1,3 3,5

7 Others 1,8 4,8

8 Total 38,5 100Source:MinistryofEnvironment(2008b).Java Island is the smallest island among the fivemajor islands in Indonesia but produces themostwaste. Theamount isverysignificant, reachingalmost21.2million tonsperyear.Thiscorrelateswithpopulationdensity inJava.West Java Province is the largest province of waste producers and Bandung as the capital ofWest Javaproducesgarbagewitharangeof0.61kg/personperday(BadanPusatStatistik,2013).SpecialcityofBandung,thewastegeneratedisalsoverysignificantinnumber.Withreferencetodatain2006,thetotalvolumeofwastegeneratedcanreach2503.9tons/day.SettlementisthelargestsourceofwasteinthecityofBandungwithapercentageof65.56%oftotalwastegeneratedorby1642.6tons/day(RegionCompanyofCleanliness Bandung, 2006). Table 2.3 shows the garbage composition in Bandung based on the source of theproducer.Table2.3Source,NumberandPercentageofRubbishGeneratedatBandung

No Source WasteProduced

Amount(tons)

Percentage(%)

1 Household 1642,6 65,6

2 Market 470,7 18,8

3 Street 137,7 5,5

4 PublicFacilities 150,2 6,0

5 Office 70,1 2,8

6 Industry 32,6 1,3

7 Total 2503,9 100Source:PDSanitationBandung(2006).In 2016, the report ofWahana LingkunganHidup (Walhi)West Java revealed that theproductionof householdgoods, food, drink and others consumed by the community caused West Java waste production to reach 27thousandtonsperday.Whilein2017,WestJavaRegionalSecretary,IwaKarniwarevealedthattheproductionofgarbageintheareaofBandung,CimahiCityandWestBandungdistrictalonereached1315tonsperday.

Page 9: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

"WasteproductionforBandungCityis1,110tonsperdayor87percent,forKotaCimahi127tonsperdayorninepercentandWestBandungRegency78tonsperdayorfourpercent,"saidIwaKarniwa,asquotedbyAntara.About10tonsofwasteisprocessedbyscavengerseveryday.WhiletherestwillbedisposedinTPASarimukti.Ofthethousandsoftonsofwaste,onlyaboutfourtonsofwasteisprocessedintocomposteveryday.Sotherestofmorethan1000tonswillonlybeburiedandonedaywillmount.AccordingtoWahyuSurakusumahinhisarticleentitled"TheProblemofGarbageCityofBandungandAlternativeSolution", theproblemofwaste inBandung is difficult toovercomebecause the community doesnot separatebetweenorganicandnon-organicwaste.Thismakeswastemanagementdifficultand inefficient.Whereas if thewasteisseparated,willfacilitatethemanagement.ThishasbeenprovenbySurabaya."[...]Thewasteseparationhasstartedfromthesource inSurabayasothatthegarbageenteringtheTPA isonly30%,itsavesthewastetransportationandwastemanagement,"saidtheMayorofSurabaya,TriRismaharani,asquotedbytheMinistryofEnvironmentwebsite.Thus it is clear that sorting waste from its source is very important to reduce the amount of garbage thataccumulatesinthelandfill.Myrecommendation in relations to thepossibilityofcitygovernment in Indonesia,particularly forhowtobuildpeopleawarenessinIndonesiatomanagewastefromthegarbagecollectionfromthehousehold,thencollectedbySanitaryAgencyanddumpedatthelandfillare:

1. Disseminate organic and inorganic waste segregation to the community, making it easier to processwaste,eitherdirectlyorthroughsocialmedia,television,radioandothers.

2. This socialization is held in each RT / RW so that thewaste segregation program iswidespread in thecommunity.

3. Createdlocalregulationsonsortingandwastemanagement4. Provision of sanctions to communities that violate the regulation, especially to the community who

litteringinrivers.5. Apply3R:Reduce,ReuseandRecyclefromhouseholds

•Reduce→Reducingwhatbecomeswaste•Reuse→Reusingthingsbeforedisposingofthem•Recycle→Recyclethingsasresources

Page 10: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

PICTURESAkihabara

Akihabara isadistrict incentralTokyowhich is famous formanyelectronicsandanimestuffs.Here Iboughtananimet-shirtformyyoungersister.Theanimet-shirtherewasquiteexpensive.

Page 11: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

Shin-KotoIncinerationPlant

Page 12: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,
Page 13: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,
Page 14: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,
Page 15: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,
Page 16: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,
Page 17: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,
Page 18: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,
Page 19: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

TsukijiFishMarket

Page 20: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,
Page 21: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

h

Page 22: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,
Page 23: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,
Page 24: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,
Page 25: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,
Page 26: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

Omotesando

Page 27: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

VendingMachinesfoundeverywhereinJapan

Page 28: MARKETING ANALYSIS OF TSUKIJI FISH MARKETmm.fe.unpad.ac.id/wp-content/uploads/2017/08/Trip-Japan-Report-Yurie-Gagarin.pdf · to April 1933, ranging from refrigerators, ice factories,

Referenceshttps://finance.detik.com/berita-ekonomi-bisnis/3488647/dirombak-muara-baru-bisa-saingi-tsukiji-fish-market-milik-jepangwww.wikipedia.co.idhttp://internasional.kompas.com/read/2017/03/24/08332631/jepang.catat.rekor.bunuh.diri.tertinggi.di.dunia.simak.datanya.https://www.duniaku.net/2017/03/23/fakta-bunuh-diri-di-jepang/www.japanhoppers.comhttp://www.japanindocuteculture.com/2013/10/hanabi-matsuri-festival-kembang-api.htmlhttp://www.union.tokyo23-seisou.lg.jp.e.de.hp.transer.com/kojo/index.htmlhttps://www.tokyokankyo.jp/tokyoprogram/en/recycling-technologies/major-equipment/http://sampahmasyarakat.com/2016/03/21/statistik-sampah/http://resource.bebassampah.id/news/waspada-bahaya-laten-longsor-sampah