Marco cimino zasqr shopping centers

Zasqr Mobile Marketing“Promote, attract, build loyalty in a straight and

efficient way”

Shopping Centers, February 2013

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56% of internet users got access through smartphones (Spain, 2012)

Representing the 40% of the population

Mobile Marketing: Facts

• Internet users use smartphones more often every day

• Smartphones makes interaction easy with shopping centers, products, brands, advertising, displays..

• Smartphones integrates online and offline in a unique and new paradigm

What is Zasqr?• A mCommerce and mPromotion

platform designed to generate traffic to point of sale and make the client be loyal through involving experiences

• Reading a QR code or a barcode with Zasqr is possible to get discounts, take part in contests, share photos in a new and social way.

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Zasqr turns any off-line element into a “call to action” experience

Creating new contact points with consumers and adding value to the consumer experience

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How to engage? The story begins in the street (or in

printed advertising)

To understand how Zasqr can help you, please follow our story by reading QR codes…

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The game goes on in the shopping

center

Unlike On-line contests, Zasqr gets traffic to shopping center

and makes it social

Y esto… ¿Para qué me sirve?

…. Connecting consumers to brands

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Rewarding the loyalty of shopping center visitors

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Offering new formulas for sampling and promotions

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… informing the customer in a easy and different way

A new opportunity for shopping centersGenerating traffic to the shopping center through offline activities (outdoor advertising, press advertising)

Taking the shopping experience to the next level by promoting, building loyalty, rewarding, adding value to consumers in a funny, social way in the shopping center.

Some functions

• Photo contest: reading a Qr code you will be able to share a photo and to see photos from other people that are participating.

• Scratchcards: reading the code win a prize randomly and immediately.

• Participation: review, participate, leave a message starting from the reading of a code.

• Form: contests, surveys, sweepstakes ...

• Coupons and discounts

• Receiving information:, catalogs, brochures, offers, newsletter ...

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Zasqr value- Fast and cheap: it’s no necessary to develop a landing page for

each promotion, the use of barcodes avoid the packaging problems, stocks breakings ….

- Dynamic: the Qr codes and barcodes can change its funcionality at the time, so it’s not necessary to replace them every time a new promotion starts.

- Global: every user interacts with their own language.

- Lead generation: tracking information of every read, including the email address of users who read the code.

- Easy for users: it’s not necessary to register every time you participate in a promotion.

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“white label” allowed

Increase downloading of the APP of the shopping center

12.000 usuarios in Spain are using Zasqr

http://zasqr.comhttp://youtube.com/zasqr

Prices for shopping centers

For further information and subscriptions tellme@zasqr.com

Number of (different) active codes in a month

Monthly fee

from 1 to 5 30,00€ / month

6-10 50,00€ / month

11-20 80,00€ / month

21-50 150,00€ / month

51-100 200,00€ / month

http://zasqr.comhttp://youtube.com/zasqr