Managing Media Relations at HIMSS17 Webinar · Managing Media Relations at HIMSS17 HIMSS Webinar...

Managing Media Relations at HIMSS17 WebinarWednesday, November 30, 2016

Managing Media Relations at HIMSS17

HIMSS Webinar for Media LiaisonsNovember 30, 2016

1 p.m. CST

HIMSS Presenters for the Webinar

• Virginia Geoghegan: Manager, Exhibit Services – HIMSS

• Joyce Lofstrom: Senior Director, Corporate Communications - HIMSS

• Kelly Wagner: Coordinator, Corporate Communications - HIMSS

• Amanda Burkey: Associate Manager, Social Media, Audience Development- HIMSS Media

HIMSS Presenters for the Webinar

Joyce Lofstrom Kelly Wagner Amanda Burkey

Media Presenters

• Jeff Byers Associate Editor Healthcare Dive

• Jennifer Dennard Founder, #HealthITchicksDigital Diva, HIStalk

• Tom Sullivan Editor-in-Chief Healthcare IT News HIMSS Media

Agenda HIMSS17 News Room Details

– Joyce Lofstrom and Kelly Wagner - HIMSS

Social Media at HIMSS17– Amanda Burkey - HIMSS Media

Media Perspectives– Jeff Byers- Associate Editor, Healthcare Dive– Jennifer Dennard, Founder, #HealthITchicks, Digital Diva, HIStalk– Tom Sullivan- Editor-in-Chief, Healthcare IT News, HIMSS Media

Questions/Answers

Media Liaison Sign-Up

• Sign up, using the Online Exhibitor Profile, to become a media liaison.

• Check the HIMSS17 Guidelines for Media Liaisons for more information.

• View the HIMSS17 press list on the exhibitor portal.

HIMSS17 Press Room Details

Located in the Orange County Convention Center

The Press Room is Room 314A

• Open 8 a.m. – 6 p.m. Sunday, Feb. 19– Wednesday, Feb. 22• Open 8 a.m. – 1 p.m. Thursday, Feb. 23

HIMSS17 Press Room Details

• Open only to media and social media ambassadors with HIMSS17 media credentials.

• Media liaisons, exhibitors and conference attendees are NOT allowed in the news room

HIMSS17 Paperless Press Room

Paper press kits, including USBs, CDs and exhibitor collateral, will not be accepted in the HIMSS17 Press Room

HIMSS17 Online Exhibitor Profile

HIMSS17 Media Interview Room

• Room 314B• 8 cubicles with internet access for media interviews

• Each exhibitor can reserve two, 30-minute slots in advance of conference

• Please contact: Kelly Wagner at kwagner@himss.org to reserve a time

How Do I Get my HIMSS17 News to Press?

• Exhibitors can upload news releases to the online site that is located in the Online Exhibitor Profile.

• The news releases already uploaded are available to media, attendees, and others at this public link.

• This link will appear on the HIMSS17 website before the conference opens in February 2017, and will be included in communications to press daily.

Technology Announcements

• Media liaisons are welcome to end any technology announcements for HIMSS17.

• Media liaisons can send before the show with an embargo date. • Articles will be considered for online publication before or during

the conference

Bill SiwickiManaging Editor, Healthcare IT News, HIMSS Mediabill.siwicki@himssmedia.com@SiwickiHealthIT

Virtual Press Office

• Virtual Press Office/PR Newswire to provide a suite of distribution options to help raise your visibility at HIMSS 2017.

• The HIMSS Online Press Office is offered to exhibitors from PR Newswire.

• Click here for package options and to secure your online press kit.

• Contact Online Press Office representatives at sales@vpoinc.comor +1-973-783-7787, Option 0.

Guidelines for Meeting with the Media

• Visit the online HIMSS Exhibitor Service Manual for guidelines on meeting with the media at HIMSS17.

• The manual includes guidelines for taking photos and recording video.

HIMSS17 Pre-Registered Media Lists• December 1, 2016 – First list sent after November 30 webinar• December 15, 2016• December 29, 2016• January 12, 2017• January 19, 2017• January 26, 2017• February 2, 2017• February 9, 2017• February 16, 2017

• By March 9, 2017 – final HIMSS17 media list

HIMSS17 Social Media

Amanda BurkeyAssociate Manager, Social Media, Audience DevelopmentHIMSS Media#HIMSS17@A_Burkey

Media Perspectives

Jeff Byers Tom Sullivan

Jennifer Dennard

HIMSS17 Media Panel

Jeff Byers Associate Editor Healthcare Dive@jeffpbyersjbyers@industrydive.com

HIMSS17 Media Panel

Tom SullivanEditor-in-ChiefHealthcare IT NewsHIMSS Media @SullyHITTom.Sullivan@himssmedia.com

HIMSS17 Media Panel

Jennifer Dennard Founder, #HealthITchicksDigital Diva, HIStalk@JennDennardjenndennard@gmail.com

HIMSS Contacts Public RelationsJoyce Lofstrom HIMSS Senior Director, Corporate Communications jlofstrom@himss.org@joycelofstrom

Kelly WagnerHIMSS Coordinator, Corporate Communications kwagner@himss.org@Kelly_A_Wagner

Karen GroppePolicy and Corporate Communications, kgroppe@himss.org

Social MediaAmanda BurkeyAssociate Manager, Social Media, Audience DevelopmentHIMSS MediaAmanda.burkey@himssmedia.com@A_Burkey

Questions???

Please state your name, organization and question. You can also use the online chat for questions.

Managing Media Relations at HIMSS17

Thank you for joining us today…hope to see you in Orlando!