MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist...

MANAGING MARKETINGLOGISTICS

Professor Chip BesioCox School of BusinessSouthern Methodist University

SIGNIFICANCE OF SUPPLY CHAINAND LOGISTICS MANAGEMENT

KEY CONCEPTS

Logistics – getting the right amount of the right products to the right place at the right time at the lowest possible cost.

Logistics Management – the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods from the point of origin to the point of consumption to satisfy customers requirements.

Relating logistics management and supply chain management to supplier networks and marketing channels

The automotive supply chain includes thousands of firms that provide the 5,000 or so parts in a typical car

Aligning a Supply Chain with Marketing Strategy

• Understand the Customer

• Understand the Supply Chain

• Harmonize the Supply Chainwith the Marketing Strategy

LOGISTICS & SUPPLY CHAIN MANAGEMENTSUPPLY CHAIN MGMT & MKT STRATEGY

MARKETING MATTERSIBM’s Integrated Supply Chain—

Delivering a Total Solution for Its Customers

LOGISTICS & SUPPLY CHAIN MANAGEMENTSUPPLY CHAIN MGMT & MKT STRATEGY

Dell: A Responsive Supply Chain

Wal-Mart: An Efficient Supply Chain

• Cross-docking

Supply chain managers balance total logistics cost factors against customer service factors

Advantages and disadvantages of five modes of transportation

KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN

TRANSPORTATION

Railroads

• Containers

• Intermodal Transportation

• Piggy-Back or Traileron Flatcar (TOFC)

TRANSPORTATION

Motor Carriers

Air Carriers and Express Companies

Freight Forwarders/Express Companies

TRANSPORTATION

Pipelines

WAREHOUSING AND MATERIALS HANDLING

Storage Warehouses

Distribution Centers

Materials Handling

CLOSING THE LOOP:REVERSE LOGISTICS

Reverse Logistics

MAKING RESPONSIBLE DECISIONSReverse Logistics and Green Marketing

Go Together at Hewlett-Packard: Recycling e-Waste

MANAGING MARKETING LOGISTICS Professor Chip Besio Cox School of Business Southern Methodist...

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