View
218
Download
0
Category
Preview:
DESCRIPTION
Given the Agency’s growth in recent years, we are seeking a new positioning in the market in terms of image. Change iso & logotype Bigger and new redesigned premises Closer contact with current clients Strong bonds with the Latin America New clients incorporate Increase Agency staff
Citation preview
MANAGEMENTBEST IDEA
ICOM Latin America Regional Meeting EL SALVADOR - 2004
Add new attributes to the Dialogo brand as the agency continues to expand.
BEST IDEA
Given the Agency’s growth in recent years, we are seeking a new positioning in the market in terms of image.
Change iso & logotype
Bigger and new redesigned premises
Closer contact with current clients
Strong bonds with the Latin America
New clients incorporate
Increase Agency staff
1967
DIALOGO’S 1st. ISOLOGOTYPE
1995
DIALOGO’S 2nd. ISOLOGOTYPE
2004
DIAKOGO’S NEW ISOLOGOTYPE
We wanted an iconographic representation dialogues using the traditional comic strip “blurp”.
NEW OFFICES
CONTACT WITH CLIENTSWine tasting: Invite clients to show them our new offices
Natura Cosmetica
Active presence & generation of new businesses through Latin American ICOM network.
Petrobras
Nokia
BMW
Sendo
STRONG BONDS WITH LATIN AMERICA
Bolivia
Paraguay
Incorporation of 4 new clients
•Grupo Minetti•Lotería de la Provincia de Bs.As.•HTH – Clorotec•General Electric - Made Argetina SA
NEW CLIENTS
2003: 37 employees
2004: 46 employees
INCREASE AGENCY STAFF
We increased revenues by 50% over last year.
We extended our network. Today Dialogo is a recognized regional agency.
We improved our image. We increased our brand’s attributes. We are more attractive for potential clients, media & suppliers.
RESULTS
Recommended