Making The Most of Your Profile on Pinpoint, Marketplace and SEO

Michele Todd Microsoft Alliance Manager, Quest Member since 1996 Competencies including:Gold ISV competencySilver Virtualization competency

Making The Most of Your Profile on Pinpoint, Marketplace and SEO

Making The Most of Your Profile on Pinpoint, Marketplace and SEOTom BraekeleirsPartner Channel & Marketing Manager SMB

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What…

Pinpoint in a Nutshell

WHA

TShowcase your solutions and services

WHYAttract

and engage customers

HOWGet

customer insights and leads

Showcase and Sell Your Software and Services

Promote your software applications and professional services

Microsoft marketing program integration to help drive customer demand for your offerings

Professional marketing guidance on how to best promote your offerings.

Direct links to your software demos, trial downloads and purchase pages

Attract and Engage CustomersHelps providers successfully connect with customers who need their

services

Browse Categories are named using words that customers use to search for products and services, which helps drive engagement.

Advanced GeoSearch helps customers map partners in their area, increasing the likelihood of contact.

Attract and Engage CustomersSales leads come quickly when customers can easily connect with partners

Selling Tools:Demo, Try and Buy buttons

Easy to access, company, product and service information

Clear, succinct company and solution descriptions that engage customers

Customer ratings and reviews that build your credibility and improve your rank in search results

Get Customer Insights and Lead NotificationsGet automatic customer lead notification straight to your Inbox

Use the Pinpoint Dashboard to see traffic analytics to your Pinpoint profile for dates you specify.

Use traffic analytics to understand how customers search for you and make informed decision about how you promote.

www.MicrosoftPinpoint.com/Dashboard

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Why…

Leads

Revenue

Profit

Pinpoint Summarized?

You Pinpoint Customers

What’s the Purpose of Pinpoint?

You Pinpoint Other partners

•THE to-customer website for partners•Campaigns•Marketingtool

Why Pinpoint?

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How…

•Is it easy to get on Pinpoint?• Not that easy...

•Does it take much time to get on Pinpoint?

• Yes and no

•Is it neccesary to get listed on Pinpoint? • YES!

Some FAQ’s...

How to write a good profile?

Use keywords

Customer Language

Profile up to date – ranking

Pinpoint Integration

•Office365 Marketplace•Microsoft Dynamics Marketplace•System Center Marketplace – See US•Windows Azure Marketplace – See US

Marketplaces

Questions...

thank you

pinpointbelux@microsoft.com

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