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Making The Most of Your Profile on Pinpoint, Marketplace and SEO. Making The Most of Your Profile on Pinpoint, Marketplace and SEO. Tom Braekeleirs Partner Channel & Marketing Manager SMB. What…. Pinpoint in a Nutshell. - PowerPoint PPT Presentation
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Michele Todd Microsoft Alliance Manager, Quest Member since 1996 Competencies including:Gold ISV competencySilver Virtualization competency
Making The Most of Your Profile on Pinpoint, Marketplace and SEO
Making The Most of Your Profile on Pinpoint, Marketplace and SEOTom BraekeleirsPartner Channel & Marketing Manager SMB
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What…
Pinpoint in a Nutshell
WHA
TShowcase your solutions and services
WHYAttract
and engage customers
HOWGet
customer insights and leads
Showcase and Sell Your Software and Services
Promote your software applications and professional services
Microsoft marketing program integration to help drive customer demand for your offerings
Professional marketing guidance on how to best promote your offerings.
Direct links to your software demos, trial downloads and purchase pages
Attract and Engage CustomersHelps providers successfully connect with customers who need their
services
Browse Categories are named using words that customers use to search for products and services, which helps drive engagement.
Advanced GeoSearch helps customers map partners in their area, increasing the likelihood of contact.
Attract and Engage CustomersSales leads come quickly when customers can easily connect with partners
Selling Tools:Demo, Try and Buy buttons
Easy to access, company, product and service information
Clear, succinct company and solution descriptions that engage customers
Customer ratings and reviews that build your credibility and improve your rank in search results
Get Customer Insights and Lead NotificationsGet automatic customer lead notification straight to your Inbox
Use the Pinpoint Dashboard to see traffic analytics to your Pinpoint profile for dates you specify.
Use traffic analytics to understand how customers search for you and make informed decision about how you promote.
www.MicrosoftPinpoint.com/Dashboard
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Why…
Leads
Revenue
Profit
Pinpoint Summarized?
You Pinpoint Customers
What’s the Purpose of Pinpoint?
You Pinpoint Other partners
•THE to-customer website for partners•Campaigns•Marketingtool
Why Pinpoint?
13
How…
•Is it easy to get on Pinpoint?• Not that easy...
•Does it take much time to get on Pinpoint?
• Yes and no
•Is it neccesary to get listed on Pinpoint? • YES!
Some FAQ’s...
How to write a good profile?
Use keywords
Customer Language
Profile up to date – ranking
Pinpoint Integration
•Office365 Marketplace•Microsoft Dynamics Marketplace•System Center Marketplace – See US•Windows Azure Marketplace – See US
Marketplaces
Questions...
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentations. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESSED, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
