Making the Business Case for Open Source Drupal

Making the business case for Drupal and open source

Kieran Lal

October 10, 2012

Drupal Adoption in Key Verticals

5

11

71

2

130

2

of the Big 6 US media companies

of the top 18 US media brands

of the top 100 universities worldwide

of the top 3 global music companies

nations using Drupal for gov’t websites

largest global pharmaceutical companies

Momentum in high tech, healthcare, financial services

Business case for Drupal

•Costs and cost reductions•Enabling value in effectiveness of business processes

•Flexibility•Risks

Costs

•License fees•Maintenance and support•Implementation•Training•Ongoing development•Admin costs

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http://bit.ly/LlyBiS

Perceived costs

•Software costs• Drupal is free to use

•Implementation costs• 30% less than proprietary

•Maintenance and support• Enterprise commercial support is 20% of proprietary• Platform as a Service – 40% savings over in house for very

large sites

Savings

•Platform consolidation and use cases•Vendors selection

• No indentured servitude• Smaller choices• Local choices

•Internationalization

Grassroots Adoption to Platform Standard

Community sites

Product sitesCorporate Site

Other sites

Marketing Microsites

[External Websites]

1

2

345

67

8 910

1112

13

14 15

Why Drupal?• Open, flexible architecture• Supports wide range of site types• Repeatable deployment patterns• Enables effective shared services

model between IT & marketing

Business case for Drupal

•Costs and cost reductions•Enabling value in effectiveness of business processes

•Flexibility•Risks

Effectiveness of business processes

•Website and content updates•Additional customer services•Labor savings for developers•Productivity savings from web admins and content editors

•Savings in sales and marketing from improved SEO

Recruit students Teach and LearnRaise funds Job placements

The mission of higher education

Effectiveness of business processes

•Website and content updates•Additional customer services•Labor savings for developers•Productivity savings from web admins and content editors

•Savings in sales and marketing from improved SEO

Business case for Drupal

•Costs and cost reductions•Enabling value in effectiveness of business processes

•Flexibility•Risks

Flexibility

•Different deployment models•Open Standards, Open Data, OpenSaaS•Talent•Best of breed integration•Agile•Innovation

Drupal Delivers Rich, Integrated Experiences

Integration with Best-of-Breed Tools

Primary site

Mobile application

SocialFB/Twitter

Community site

Videoportal

Email campaign

Drupal

Measurement and reporting

Social Social MediaMarketing automation

CRM Analytics

Innovation

Truly Agile Marketing

February 2012 March 2012 April 2012

Pinterest hits 10M unique visitors

New Drupal module created for website

Users “pinned” images

15 Drupal sites go live with

Pinterest integration

Flexibility

•Different deployment models

•Open Standards, Open Data, OpenSaaS

•Talent

•Best of breed integration

•Agile

•Innovation

Business case for Drupal

•Costs and cost reductions•Enabling value in effectiveness of business processes

•Flexibility•Risks

Risk

•Requires real change•Elasticity•Support•Security•Procurement•Licenses•Champion•IT Strategy

• Commodity, Integrate, Excellence

•Constant development

National Defense University

“Continuous and broad peer review, enabled by publicly available source code, supports software reliability and security efforts”

David M. WennergrenDepartment of Defense CIO

“Clarifying Guidance Regarding

Open Source Software”

Is Open Source Software Secure?

Elastic Resources

DecNovOctSeptAugJul

0

.002

.004

.006

.008

.010Users hitting your site

Over Plan

Over Pay

Under Plan

Expected Outages

Elastic Plan

No Failure

Options

Risk

•Requires real change•Elasticity•Support•Security•Procurement•Licenses•Champion•IT Strategy

• Commodity, Integrate, Excellence

•Constant development

Business case for Drupal

•Costs and cost reductions•Enabling value in effectiveness of business processes

•Flexibility•Risks

Kieran@acquia.com4153709117@amazonk

Questions?