View
218
Download
2
Category
Tags:
Preview:
Citation preview
Major Events InternationalBusiness Networking Group
MAJOR EVENTS IN RUSSIA: CHALLENGES AND OPPORTUNITIES
Copyright © 2011 Major Events International Ltd All rights reserved.
1
Programme
• Introduction to the Russian MarketDavid Cant, Managing Director, Albion (Overseas) Ltd, UK
• Opportunities Around Upcoming Major Sporting Events: 2013 Kazan Universiade, 2014 Sochi Olympics and 2018 FIFA World CupNatalya Tueva, Key Account Executive - Russia, MEI, UK/Russia
• Market Experience Case Study: “Sochi 2014: Overview, PwC's role, Opportunities for International Companies”Evgeny Otnelchenko, Advisory Consulting Partner, PwC's Sochi 2014 Program Leader, PricewaterhouseCoopers Russia B.V., Russia
• Business Culture in Russia: Working with Local Partners and Management TeamsYevgeny Merkel, Partner, Excelion Partners International, Russia
• Discussion Session
Copyright © 2011 Major Events International Ltd All rights reserved.
2
About MEI
MEI Core Model• Bid and Host City - Mobilisation and Subject Matter Expert Support• Suppliers:
– Access to a highly experienced MEI Staff for advice and research– Market Intelligence on opportunities, competitors and opportunities– Client Access covering the numerous and widely dispersed market stakeholders– Representation to provide an in-country presence for rapid deployment when
needed– Profile at conferences and events which companies cannot cover; and through
the MEI Global Web Portal and MEI Journal
Copyright © 2011 Major Events International LtdAll rights reserved
Copyright © 2011 Major Events International Ltd All rights reserved.
4
Major Events International
ASE STUDY: BRAZIL
Copyright © 2011 Major Events International LtdAll rights reserved
5
Opportunities Around Upcoming Major Sporting Events
Natalya Tueva
Key Account Executive, Russia
ntueva@majoreventsint.com
Why Russia?
One of the BRIC countries
Emerging market with growing middle class: 107% growth in 6 years since 2000
The country with one of the lowest foreign debts among major economies
Politically stable with sustainable economic growth of 4.5% (2010).
Home of next major events.
Copyright © 2011 Major Events International LtdAll rights reserved
6
Why Russia?
10th largest economy in the world by nominal GDP and the 6th largest by purchasing power parity (PPP)
Copyright © 2011 Major Events International LtdAll rights reserved
7
Russian Current infrastructure
• The total length of common-used railway tracks exceeds 85,500 km (second only to the
U.S.)
• Over 44,000 km of tracks are electrified – the largest number in the world
• 85,500 km of rail network track (second largest in the world)
• 1216 airports
• 62 sea ports and 131 river ports: capacity for over 526 million tonnes/year
• 44.9 million telephone lines
• Stable banking system according to the Fitch rating agency
• The government plans to invest $1 trillion in development of infrastructure by 2020
Copyright © 2011 Major Events International LtdAll rights reserved
8
Major Events in Russia
• 2012 IAAF World Race Walking Cup in Saransk (12-13 May)
• 2013 World Student Games in Kazan (13-23 July)
• 2013 IAAF World Championships in Athletics in Moscow (10 - 18 August)
• 2014 Sochi Olympic Winter Games (7 February – 23 February)
• 2014 Sochi Paralympic Winter Games (7 March – 16 March)
• 2018 FIFA World Cup (8 June – 8 July)
• 2014-2020 Russian Grand Prix in Sochi
Other Bids:
• 2014 World Junior Athletics Championship in Kazan
• 2015/2017 World Aquatics in KazanCopyright © 2011 Major Events International LtdAll rights reserved
9
2013 World Student Games in Kazan
Budget: 515 million USD
Additional investment in security: 47.6 million USD
64 venues, including 36 specially built
Universiade Village: residential area for14.5 thousand people
Copyright © 2011 Major Events International LtdAll rights reserved
10
2013 World Student Games in Kazan:Opportunities
Copyright © 2011 Major Events International LtdAll rights reserved
11
Source: http://kazan2013.ru
Live videos from the venues are available on-line: http://camera.tatar.ru/
2013 World Student Games in Kazan:Opportunities
Copyright © 2011 Major Events International LtdAll rights reserved
12
Source: http://kazan2013.ru
9 new road junctions:
2013 World Student Games in Kazan:Opportunities
Copyright © 2011 Major Events International LtdAll rights reserved
13
Source: http://kazan2013.ru
11 roads are reconstructed (35.6 km)Road from Tankovaya Street to Pushkina Street is constructed ( ):
2013 World Student Games in Kazan:Opportunities
Transport Infrastructure Sector:
• Kazan AeroExpress
• Kazan Underground (Metro)
Copyright © 2011 Major Events International LtdAll rights reserved
14
2013 World Student Games in Kazan:Opportunities
Copyright © 2011 Major Events International Ltd All rights reserved.
15
Source: http://kazantransport.by.ru/
2013 World Student Games in Kazan:Opportunities
Copyright © 2011 Major Events International LtdAll rights reserved
16
Sponsorship Categories:
• General Partner• Official Partner• Official Supplier
2014 Winter Olympics in Sochi
Budget: 10.85 billion USD
35 % of the budget:– Tourist infrastructure — $2.6 billion;
– Olympic venues — $500 million;
– Transport infrastructure — $270 million;
– Power supply infrastructure — $100 million
Investments in telecommunications – $580 million
24 thermal and hydro-power stations
Copyright © 2011 Major Events International LtdAll rights reserved
17
2014 Winter Olympics in Sochi:Opportunities
Copyright © 2011 Major Events International LtdAll rights reserved
18
Source: http://sochi2014.com
2014 Winter Olympics in Sochi:Opportunities
Coastal Cluster:
Copyright © 2011 Major Events International Ltd All rights reserved.
19
Source: http://sochi2014.com
2014 Winter Olympics in Sochi:Opportunities
Mountain Cluster:
Copyright © 2011 Major Events International Ltd All rights reserved.
20
Source: http://sochi2014.com
2014 Winter Olympics in Sochi:Opportunities
Transport Infrastructure Construction:
• The Sochi Light Metro (starts 2013)
• Tuapse to Adler railroad, 102 km (by 2014)
• High-Speed Moscow-Adler Link
• Sochi International Airport (by 2012)
• Roads, 186 miles
• Tunnels, 6 (by 2013)
Copyright © 2011 Major Events International LtdAll rights reserved
21
2014 Winter Olympics in Sochi:Opportunities
Tourist Infrastructure Construction:
• 2 Olympic media-villages
• 30 hotels
• 9 sanatoriums
Total room capacity:
5-star rooms – 1,737
4-star rooms – 5,136
3-star rooms – 13,167Source: http://www.sc-os.ru
Copyright © 2011 Major Events International LtdAll rights reserved
22
2014 Winter Olympics in Sochi:Opportunities
Copyright © 2011 Major Events International LtdAll rights reserved
23
Partnership Opportunities:
• Telecom Equipment
• Beer
• Confectionery
• Packaged dairy products
• Language technologies and services
• Gas
• Road/tunnel/pipeline construction
2018 FIFA World Cup
Budget: $10 billion
– $ 4 billion – reconstruction and construction of stadiums;
– $ 0.3 billion – training centres;
– $ 0.4 billion – accommodation facilities for sportsmen
16 venues in 13 host cities: 13 new and 3 renovated
20 cities will be given the right to host festivals of supporters
Copyright © 2011 Major Events International LtdAll rights reserved
24
2018 FIFA World Cup:Opportunities
Copyright © 2011 Major Events International LtdAll rights reserved
25
Source: http://sport.rbc.ru
US$ 210 m
US$ 415 m
US$ 240 m
US$ 260 m
US$ 290 m
US$ 280 m
US$ 250 m
US$ 240 m
US$ 200 m
US$ 180 m
US$ 210 m
US$ 180 m
US$ 220 m
US$ 225 m
US$ 160 m
2018 FIFA World Cup:Opportunities
Transport Infrastructure Construction:
• Fast tram line in four Moscow districts (started May 2011) €425 million
• Railway system (the concept will be announced in June 2011)
• Yekaterinburg Underground (Metro) (started May 2011)
• Other host cities
Copyright © 2011 Major Events International LtdAll rights reserved
26
2018 FIFA World Cup:Opportunities
Copyright © 2011 Major Events International LtdAll rights reserved
27
Source: fifa.com
Major Events InternationalBusiness Networking Group
Thank you
Copyright © 2011 Major Events International Ltd All rights reserved.
28
Recommended