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DELIVERY PARTNERS:
LAUSANNE
12-13 FEBRUARY 2020
INTERNATIONAL FEDERATIONS SUMMITPOST EVENT HIGHLIGHTS
Co-hosted by
IN ASSOCIATION WITH
Andy Rice COO, Major Events International (MEI)
International Federations Post Summit ReportThe 3rd International Federations Summit took place on 12th and 13th February in Lausanne, Switzerland- home of the IOC.
The number of delegates was up 470% and the number of Federation representatives attending was up 520%. We still have some way to go to reach perfection- and thank you everyone for your honest feedback on how to improve- but we are certainly heading in the right direction. The dates for 2021 are 24th and 25th February. We hope to see you there!
This report captures the key learnings and, with a unique multi-media approach, gives those who did not attend a glimpse into what they missed; and those who were there, the key presentations to remind them of ‘points to self’ or actions.
We are grateful to the co-author of the event, Tom Dielen of World Archery; also for the proactive advocacy of Attila Miszer from Budapest; to Sports Video Group for their support and to our sponsors and stand holders who helped keep the delegate prices low: specifically to ITN Productions, Red Bee Media and HID.
Thank you again to all those who attended- especially our esteemed roster of speakers, moderators and panellists- we hope to see you all again in Coventry at the Ricoh Arena for the Major Events Summit: 9th/10th June.
Until then, I hope the events you are working on are safer, more efficient and more engaging- thanks to the connections you made and lessons you learned in Lausanne.
I hope the report brings back some fond memories, and is a catalyst for you to raise the business development bar…or, more likely, to follow up on that conversation in the bar!
Sporting regards,
Andy Rice, COO
WELCOME
INTRODUCTION
Programme of Events
INTERNATIONAL FEDERATIONS SUMMIT 12TH & 13TH FEBRUARY 2020
IN ASSOCIATION WITH:
DAY 1 OPTIONAL PROGRAMME
AMOptional tour of Olympic Museum & lunch Lunch under delegates own arrangements
14:00 - 14:00 Registration & Networking
14:30 - 16:00
Briefing by Umbrella Federations - World Archery Excellence Centre
Gain an understanding of organisational and support opportunities
Andrew Ryan, Executive Director, The Association of Summer Olympic International Federations (ASOIF)
Ian Logan, Chief Executive Officer, Lausanne 2020 Winter Youth Olympic Games (YOG)
Attila Mizser, ports and Venues Director, Budapest and Olympic Modern Pentathlon Gold Medallist, Lessons from the Budapest Urban Games
16:00 - 17:00Leadership Consulting Showcase - World Archery Excellence Centre
Attila Mizser, Sports and Venues Director, Budapest and Olympic Modern Pentathlon Gold Medallist
17:00 - 19:00 Archery Initiation - World Archery Excellence Centre
19:00 - 21:30 Informal Networking Dinner - World Archery Excellence Centre
DAY 2
08:30 - 09:00 Formal registration for all delegates
09:00 - 09:20 Setting the scene opening address: Tom Dielen, Geneal Secretary, World Archery
09:20 - 10:00
View from International Federations - The scope and range of sports competitions, where they are held and what is involved?
Moderator: Richard Evans, Director of Tournament, Ticketmaster
Alistair Gosling, Founder and CEO, Extreme International
Scott Over, Commerical Director, World Sailing
Nicholas Hyett, Technology & Innovation Manager, Fédération Internationale de Volleyball (FIVB)
Hilary Atkinson, Olympic Games Director, International Hockey Federation (FIH)
10:00 - 10:30
Industry Project Panel: Innovations around event delivery support to Federations - An overview of innovative ways to support Federations drive
economies of scale.
Moderator: Terry Whittock, Managing Director EMEA, Evolv Technolgy
Tom Roche, Vice President, Parker International
Andrew Sharp, CEO, Event Planning Group
Luc Faucher, Senior Director at Events & Mobility BU, HID Trusted Mobile Ticketing
10:30 - 11:00 Coffee Break and Networking
11:00 - 11:45
Destination Level activation when hosting an International Federation event - What are the challenges and opportunities?
Moderator: Iain Edmondson, Director of Major Events, International Association of Event Hosts
Attila Mizser, Sports and Venues Director, Budapest
Frank van der Peet, Manager Big Events, City of Hague
David Graham, Chief Executive Officer, Oman Sail
Neal Coupland, Sports Partnership Director, NEOM
11:45 - 12:30
The Opportunities and Threats Provided by OTT Panel curated and chaired by Ken Kerschbaumer, Editorial Director, Sports Video GroupCraig Hepburn, Head of Digital Marketing, UEFA Steve Russell, Head of OTT & Media Management, Red Bee Media Luis Fuentes, Director of Special Projects, Olympic Channel
12:30 - 12:45 World Athletics Showcase: A Case Study
12:45 - 12:50 Hurricane Presentation: Chris Green, CEO Etherlive
12:50 - 12:55 Hurricane Presentation: Mike Wainwright, Head of UK Partnerships, AFEX
13:00 - 14:00 Lunch Break
14:00 - 14:30
Industry Project Panel: Innovative ways for Federations to maximise revenues Moderator: David Norris, Managing Director, Beyond90 Matt Colston, Associate Partner, Sports, Events & Venues Advisory Ernest & Young Nigel Geach, Vice Chair, European Sponsorship Association Joaquín Martínez, Senior Director of Projects and Business in Europe, Lagardère SportsKristian Gotsch, Director - EMEA, Two Circles
14:45 - 14:50 Hurricane Presentation: Terry Waller, Managing Director, Arc International
14:50 - 14:55 Hurricane Presentation: Fanny Loze, General Manager Europe, Cellhire
14:55 - 15:05The Events Portal update in Association with SyroxDennis Mills, Chief Executive Officer, Major Events International Julian Wood, Chief Executive Officer, Syrox
15:05 - 15:30 Coffee Break
15:30 - 16:15
View from the Federations - Past events and future eventsModerator: David Lucas, Head of International Federations, Nielsen Alexandre Molina, Director of Events, F1 Ignacio Soriano, 3x3 Head of Events and Partnerships, FIBA Basketball Matt Evans, Events Manager, World Rowing
16:15 - 16:20Wrap up and Thank YouAndy Rice, Chief Operating Officer
16:20 - 16:30 Introduction to Drinks Sponsor - ITN Production
16:15 - 17:30 Optional Informal Drinks
*PROGRAMME IS PROVISIONAL AT THIS STAGE AND POTENTIALLY SUBJECT TO CHANGE*
Sponsored by
Sponsored by
The importance of organisational and support bodies was highlighted by Executive Director of ASOIF, Andrew Ryan on day one at the World Archery Centre during his opening.
UMBRELLA FEDERATIONS
MEDIA RIGHTS
TV audience figures hold up, but digital media platforms have grown massively.
How do we make money from digital consumption?
CHALLENGES FOR IF’S
• Engaging with the modern fan• Digital transformation of media• Evolution of sponsorship• E-Sports utilisation
An understanding of organisational & support opportunities
a
ANDREW RYAN, ASOIF CLICK HERE FOR PRESENTATIONTO ACCESS THIS PRESENTATION CLICK THE LINK IN THE EMAIL
Ian Logan, CEO of the Lausanne Winter Youth Games 2020; followed Andrew and discussed the importance of embracing and engaging the local community to make for a successful International sporting event. Ian touched on the importance of creating a great team ethos across all stakeholders; including volunteers, athletes, spectators, officials and sponsors.
UMBRELLA FEDERATIONS
In order to be successful it is important for International Games to adapt to local regions; to use and embrace regional knowledge to create an atmosphere amongst the local community that
generates pride and engagement.
An understanding of organisational & support opportunities
a
IAN LOGAN, YOG PRESENTATIONCLICK HERE FOR PRESENTATION
TO ACCESS THIS PRESENTATION CLICK THE LINK IN THE EMAIL
UMBRELLA FEDERATIONS
Attila Mizser was next up to address the floor, the former 1988 Olympic Gold Medalist and Venue Director from the Budapest Urban Games was in attendance to offer lessons from hosting the Urban Games; as well as an interactive leadership consulting showcase.
LEADERSHIP WORKSHOP
SPORT: STRATEGIC IMPORTANCE
Quality of life – personal integrity
Increased social capital, community building
Events upgrading and promoting Budapest
An understanding of organisational & support opportunities
a
ATTILA MIZSER, VD BUDAPEST PRESENTATIONCLICK HERE FOR PRESENTATIONTO ACCESS THIS PRESENTATION CLICK THE LINK IN THE EMAIL
DELIVERY PARTNERS:
WORLD ARCHERY
END OF DAY ONE: SOCIAL
TO ACCESS THE PHOTOS CLICK THE LINK IN THE EMAIL
The scope and range of sports competitions,
opportunities and threats.DAY 2: PANEL ONE
ALISTAIR GOSLING, CEO EXTREME INTERNATIONAL
Sport and tourism go hand in glove. We want to connect people to Saudi, and sport is at the forefront of that transformation. Our biggest challenge is people; finding the right people to help
us achieve our goals.
PRESENTATIONS
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SCOTT OVER, WORLD SAILING
We have a number of commercial partners, hosts and stakeholders. It can be challenging at times and often we can have conflict between partners. Some of our biggest challenges are largely
political and social, for example plastic bottles and sustainability challenges from key Olympic Tokyo 2020 partners.
Innovations around event delivery support to Federations
DAY 2: PANEL TWO
LUC FAUCHER, CEO SENIOR DIRECTOR HID
We are happy to participate in such an important event. HID is investing in innovative security solutions for the Sports event market. It is important to work hand in hand with the Federations
around the world as they seek to enhance security and fan engagement at their events.
PRESENTATIONS
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CLICK HERE FOR PRESENTATION
DAY 2: PANEL THREE WHAT ARE THE CHALLENGES AND
OPPORTUNITIES?
DAVID GRAHAM, CEO OMAN SAIL
Our primary aim is to drive immediate inbound tourism through sports event attendees and activity seekers. We want to create a significant economic impact through the sports tourism industry,
with the aim Oman will be the leading nation for sports and adventure tourism in the Middle East by 2022.
NEO
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, NEO
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, HA
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As a brand new city our challenge is how are we going to live in the
future, how are we going to approach urban development and architecture to achieve economic goals through
sport
Engaging volunteers and cities to create a social legacy is key. Creating
a network to encourage people and events to come back to our city is
very important.
DAY 2: PANEL FOUR THE OPPORTUNITIES AND THREATS
PROVIDED BY OTT
CRAIG HEPBURN, HEAD OF DIGITAL MARKETING, UEFA
Take a human approach to affecting digital transformation. Times are changing and audiences want instant content. NGB’s don’t always have the tech experience, it’s important to identify talent
in-house, recruit expertise and bring that talent in-house. Target effective content, if you put disruptive content in front of yours then you’ll lose viewers and engagement.
KEN
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BU
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ELL,
RED
BEE
RED
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MED
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Regarding lean back linear content. Learn from major models such as Spotify,
95% of played music is generated from algorithms.
Analyse data and improve. Use feedback and product contribution.
Be simple, get to the heart, learn and evolve.
CLICK HERE FOR PRESENTATION
DELIVERY PARTNERS:
WORLD ATHLETICS CASE STUDY
ALASTAIR WADDINGTON
DAY 2: PANEL FIVEINNOVATIVE WAYS FOR FEDERATIONS TO
MAXIMISE REVENUES
MATT COLSTON, SPORTS ADVISORY, EY
Rights holders need to get on the front foot and understand the value of their event in order to grow
commercial impact. Understanding your consumer in and out of the stadium can be very valuable, sports starts
when you step off the plane, not just a stadia experience. Value tourism and increase dollar spend.
JOAQUIN MARTINEZ, LAGARDERE SPORTS
Importance of first point of contact.
It is important to both cross sell and up sell to capture a bigger audience. Of course it’s valuable to capture data, but it’s more important to understand
how to commercialise that data.
NIGEL GEACH, VICE CHAIR, EUROPEAN SPONSORSHIP ASSOCIATION
Innovation of sports sponsorship.
Sponsorship has evolved over the last twenty years, there are more partnerships and more opportunities to work with rights holders. If you can extend your
core business like Volleyball, then rights holders can expand their offering also. E-sports has a massive impact, fans can feel and touch what the sport is
about.
CLICK HERE FOR PRESENTATION
DAY 2: PANEL SIXPAST AND FUTURE EVENTS
HILARY ATKINSON, OLYMPIC GAMES DIRECTOR, FIH
It’s important to make participation in real sport as cool as e-sports. You have to evolve
and change as a sport, and learn how to become more attractive to your audience.
ALEXANDRE MOLINA, DIRECTOR OF EVENTS, F1
There are political factors to spend. Cities need to spend money on other investments,
but they must weigh up other factors; the impact events have on generating business,
tourism, and total spend in the city.
MATT EVANS, EVENTS MANAGER, WORLD ROWING
It is important to integrate all modern elements into sport. It’s all about capturing the athlete
journey, utilising content to create a real sense of touch and feel of your sport for maximum fan
engagement.
CLICK HERE FOR PRESENTATION
DELIVERY PARTNERS:
POWER OF CONNECTIVITY
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SURVERY MONKEY FEEDBACK SURVERY MONKEY FEEDBACK
SURVERY MONKEY FEEDBACKSURVERY MONKEY FEEDBACK
Great networking, informative sessions and the attendee list was of high caliber/relevant to
ATPIs target market.
MARIA PEREDO SILVA, WORLD CONFEDERATION OF BILLIARD SPORTS
Companies and people attending were high level and open for conversation.
JULIAN CHEVALLIER, AEGRAPHICS.TV
Got some good insights on what is available on the market, and good ideas being a small
federation.
FRANK VAN DER PEET, MANAGER BIG EVENTS, CITY OF HAGUE
Excellent opportunity for networking and advice is freely given.
BOB O’BRIEN, SOS GLOBAL EXPRESS
Good summit, high quality of speakers, great atmosphere.
RYAN MAXWELL, EXTREME INTERNATIONAL
Good range of IF’s attending. informative presentations and the right amount of
networking opportunities.
LINDSEY IMPETT, LACROSS
More female representation and more balance between number of Federations represented v industry elements. appreciate this is as the
summit is in its growth years.
HILARY ATKINSON, OLYMPIC GAMES DIRECTOR, INTERNATIONAL HOCKEYSPORTS
Speed meet sessions next time would be great.
ERIC ORENGO, EUFA
The programme was very full and I felt that there should have been more time for some of the
sessions in order to maximise the information exchange.
IGNACIO SORIANO, FEDERATION INTERNATIONAL BASKETBALL
Response: We here at MEI are very sensitive to the need for gender balance. We were very
disappointed at the number of female panellists and delegates - it was not for lack of trying! We are committed to a deeper strategic approach to improving the number of female representatives in the room and are even considering a discount
for females, but would that be sexist? We
Response: We will get more feedback from the Federations on this - it may be that it is not
something that they would be prepared to take in.
Response: We pride ourselves on over-delivering. Sometimes we pack in to much
content. It’s clearly important to get the balance between presentations, discussions, questions
from the floor and networking. We are constantly reviewing this.
IN ASSOCIATION WITH
EVENT SPONSORS
PRESENTING PARTNERS
DELIVERY PARTNERS:
THE MAJOR EVENTS HANDBOOK
Our Annual Handbook is now available. With welcoming comments from Dame Louise Martin DBE, President of the Commonwealth Games Federation. The Handbook also contains featured articles by CEO of the Birmingham 2022 Commonwealth Games Ian Reid, along with many others. Click on the tag below to to view. To be involved in next year’s edition, expression of interest for the limited places should be notified as soon as possible - please email with ‘handbook’ in the subject:
CLICK HERE FOR DIGITAL HANDBOOK
DELIVERY PARTNERS:
MAJOR EVENTS SUMMIT 2020
Andy Rice:+44 (0) 207 709 2350 [email protected]
RIOCH ARENA, COVENTRY, UK
9 - 10 JUNE 2020
FOR ENQUIRES CONTACT
