Lunch and learn

What the @#$% is Social Media?

AboutFounded in 1998 by Master Farid Dordar | Served over 5000 MA Schools | Employs 60+ people

Headquarters in Vancouver, BC Office located in New Jersey

Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC

blog.championsway.com community.championway.com

When everyone is thinking the same thing, no one is thinking!

We are in the business of creating and distributing Social

Objects…..

What is a Social Object?

Videos, Pictures, Blog posts, links, surveys, polls, and

discussions

5 Take-Aways

1.Social Media Marketing for Martial Arts Schools

2.Social Media Etiquette

3.The Difference Maker (Delivery)

4.Social Media Domination

5.The Fast Track (ChampionsWay)

Take Away # 1 - Social Media Marketing for Martial Arts Schools

The four main pillars

Don’t get lost in the Social Media Sphere

Getting Started (or starting over)

All the Social Networks drive traffic to your website

Is you website web Social?

Do you have an landing page?

Analytics

What is working?

Which network is growing?

What content is being shared?

What area needs improvement?

What network is not worth the time?

What is the lead conversion rate?

Network Followers/ Fans./Friends/ Views

Fans (Face book) 1603

You Tube 110 subscribers/ 9000 views

Twitter 410 followers

Community 3200

Take away #2 - Social Media Etiquette

TAKE AWAY #2 - You are joining a conversation

1. Listen, listen, listen.

2. Do not say anything that you would not say to someone is person.

3. Dealing with negativity -It is going to happen.-Reviewing the strategy

4.Give credit to others

5. Be yourself.

Take away # 3 -The Difference Maker (Delivery)

Text sucks

Publishing Schedule

•30 days

•SMC tool

•This is the new Marketing Plan

•Screen Shot of the Daily updates in the library

Social Media Updates-July 1st to 2nd

Thursday  9:00 am: Post trailer for The Last Airbender.11:00 am: Invite: Join <school name> at the <movie theater> at <time> tomorrow night for the premier of The Last Airbender!2:00: Join <school name> this Sunday at <location> for the Independence Day Parade! Bring your friends and family for food, fireworks and fun!4:00 pm: Martial Arts Principle of the Week: Perseverance- you can power through the hard times if you believe in the result of your dedication. Friday  9:00 am: Poll: Join <school name> tonight at <movie theater> for an action-packed night at the premier of The Last Airbender!11:00 am: Student Success Story: Post a Success Story about a Student at your School2:00 pm: Special: “School Name- Back to School Special 6 weeks for $99!”4:00 pm: Invite: 4th of July Special! Join <School Name> for Summer Camp this Monday, July 5th! It will be action-packed and educational! Only <price for 1 week> for a week (price decreases as you sign up for additional weeks). Early drop off and late pick up is available! Enjoy the holiday!

Takeaway #4 - Social Media Domination

Google May Day update

Facebook Social Graph

New Facebook Feature

Each week we work on keywords to dominate the

search

Create word of Mouse

Create word of Mouse

Create word of Mouse

You business is only as valuable as your data base and your Social Reach

Take-Away #5 - Fast Tracking It

Social Media Apps For Martial Arts Schools from ChampionsWay

Post Entry right from PerfectMIND

Integrate with any website in less than 30 seconds

Example Blog Entry

Example Shout Out Entry

You Share, Then they Share!

Lead Generation from Any Network

Integrated Landing Pages

Campaigns are connected

Now your leads are all in one place

And you can track what’s working

Setup Lead Nurturing and let it happen Naturally

QUESTIONS???