Lucian Bernhard

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A Design Collection BookBy: Chris Veigt

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Diseñador, Tipografo, Cartelista,Representante del Moder-nismo y El Estilo Internacional

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B i o g r a f i a

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Tipografias realizadas:

Bernhard Antiqua (1912), Bernhard Fraktur (1912–22), Bernhard Privat (1919), Bernhard Schönschrift (1925–28), Bernhard Handschrift (1928), Bernhard Fashion (1929), Bernhard Gothic (1929–31), Negro (1930), Lilli (1930), Lucian (1932), Bernhard Tango (1933), Bern-hard Modern™ (1933–38), Aigrette (1939).

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T i p o g r a f i a

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La originalidad de algunos tipos diseñados por Bernhard (el Block y el Antiqua en especial, así como algunas versiones del gótico alemán), reside en la extrema simplicidad ornamental del tipo, reducida a un vibrante y gestual perfil de las letras que enfatiza-ban la “manualidad” del diseño y que estaban orientados, funda-mentalmente, a su uso cartelístico más que a las composiciones de caja para formatos pequeños.

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Bernhard Gothic™ Light has a soft and deli-cate look. It’s supple round curves make it a thoughtful font. Bernhard Gothi c Light is a sans serif font that gives distinction to your wedding invitations and awards.

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This design is one of the true gems to come out of the 1930s type-face era. Even though the face was originally designed to counter the invasion of European sans-serifs, it remains faithful to the princi-ples found in its creator’s poster work.

Lucian Bernhard’s lettering creation for American Type Founders is to this day a favorite among font connoisseurs worldwide. It has a unique personality.

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Bernhard Gothic SG Regular

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An elegant and disciplined script popular for fifty years.

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Bernhard Tango Regular

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Bernhard Modern was designed in 1937 by Lucian Bernhard for ATF. It is his personal version of the small x-height engravers’ old styles popular at the time. A pe-rennial best-seller, Bernhard Modern remains popular in a wide variety of design and typesetting uses more that 60 years after its initial release. Bitstream’s version offers a wide array of typographer sets, including alter-nates, extensions, small caps and italic swashes.

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Bernhard Modern Regular

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This is an American face designed by Lucian Bernhard for ATF in 1929. An extra light face with tall ascenders and stylized bars that extent off to the left. The lower-case sits on the baseline and the much taller then normal capitals have an imaginary baseline that sits about 2/3rds of the distance from the real baseline to the bottom of the EM.

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Bernhard Fashion Regular

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Originally cut in metal in 1937, Bernhard Modern seems to presa-ge the demise of letterpress printing and the eventual rise of digital typography. Witness this comment on the typeface by its designer, Lucian Bernhard: “My aim was to get all the spice and contrast into the contour ... without counting on the ink spread.” Lucian Bernhard was one of this century’s eminent graphic designers, and Bernhard Modern is his enduring masterpiece of type design.

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Bernhard Modern Std Roman

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El cartel auténticamente moderno se inicia con Bernhard. Él integrador de su refinado estilo le conduce a diseñar sus propios alfabetos, den-sos y potentes, para lograr así la total armonía formal entre texto e imagen, algunas de cuyas versiones han seguido produciéndose hasta hoy.

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C a r t e l e s

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Bosch-Licht und Anlasser, 1913, Design by Lucian Bernhard

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Heimlicht, Lucian Bernhard

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This is the way to freedom. By: Lucian Bernhard

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Poster designed by Lucian Bernhard for Oigee binoculars 1912.

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Poster designed by Lucian Bernhard for Manoli Cigarettes 1912. I am trying to find a color print of his famous Priester match ad as it was his breakthrough into graphic design.

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Lùstige Blätter, Lucian Bernhard

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Osram. By: Lucian Bernhard

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Poster for an advertising exhibition designed by Lucian Bernard and Fritz Rosen 1929.In 1923, Bernhard made his first trip to the United States where he would eventually settle in New York.

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PostalCollection

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Collection

Set

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Bernhard MT Condensed

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l u c i a n b e r n h a r d

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