Low Price Skates Redesign

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

Low Price Skates Redesign

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

Low Price Skates Redesign

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

CREATIVE BRIEF

BACKGROUND:We will be remodeling www.lowpriceskates.com a roller skate e-commerce website. We believe that the current layout is confusing, repetitive and to bright. Our new version will tone the colordown and give a new age retro look. We aim to make shopping for the skate or your choice,easy and comfortable for any user by eliminating repetitive content and making the search for your skates very clear and easy.

TARGET AUDIENCE:-Novice skaters looking for the right roller skates.-Adults buying roller skates for their children.-competitive roller skaters-recreational roller skaters

OBJECTIVES:We want our target audience to feel like THIS is the place to buy there roller skates. We wantthem to not feel overwhelmed upon entering and have no hesitationwhen browsing through roller skates and checking out after their purchase.

TONE:Will have a retro feel to it. Not a tacky retro but a fun new age retro.

MEDIA:E-commerce website

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

COMPETITIVE ANALYSIS

NEWSKATES.COM

SKATES.COM

SKATEMALL.COM

DISCOUNTSKATEWEAR.COM

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

COMPETITIVE ANALYSIS

COLOR PALLET BLUE & GRAY

TOP/ SIDE

YES

LEWISVILLE, TX

$$

SLOW-MEDIUM

YELLOW & RED

TOP & SIDE

YES

LEWISVILLE, TX

$$

MEDIUM

BLACK, GRAY & YELLOW

TOP & SIDE

YES

SAN FRANSISCO, CA

$$

MEDIUM

PINK & LAVENDER

TOP / LINKS

YES

PHOENIX, AZ

$$

MEDIUM

NAVIGATION

SEARCH

LOCATION

PRICE POINT

PERFORMANCE

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

INSPIRATION

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

INSPIRATION

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

INSPIRATION

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

INSPIRATION

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

MOOD BOARD

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

LOGO SKETCHES

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

LOGO FINALS

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

STYLE GUIDE

TITLES- Raspoutine DemiBoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890BODY - Helvetica RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

R = 204G = 181B = 155

R = 209G = 34B = 63

R = 0G = 162B = 152

C = 1M =14Y = 27K = 21

C = 15M =100Y = 79K = 0

C = 100M = 5Y = 51K = 0

Regular Black

Paper White

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

DIMENSIONS

960 px

600 px

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

SITE MAP

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

WIREFRAMES

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

WIREFRAMES

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

WIREFRAMES

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

WIREFRAMES

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

WIREFRAMES

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

WIREFRAMES

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

IPAD

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

IPHONE

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

WORKS CITED

Google. “Google Images.” Google Images. All Images Used, n.d. Web. 21 Nov. 2012. <http://www.images.google.com/>.

Low Price Skates. “ROLLER SKATES.” (Roller Skates) (Speed Skates) = Low Price Skates. Low Price Skates, n.d. Web. 21 Nov. 2012. <http://www.lowpriceskates.com/>.

Newskates. “Ice Skates / Inline Skates / Roller Skates / Quad Speed Skates / Kids Skates / Derby Skates / Skate Boots.” New Skates Ice Skates Roller Skates Hockey Skates Inline Skates Speed Skates NewSkates.com. New Skates, n.d. Web. 21 Nov. 2012. <https://www.newskates.com/>.

Pro Edge Sports. “Cheap Roller Skates | Figure Ice Skates, Dresses & Accessories - Discount Skatewear.” Cheap Roller Skates | Figure Ice Skates, Dresses & Accessories - Discount Skatewear. Pro Edge Sports, n.d. Web. 21 Nov. 2012. <http://www.discountskatewear.com/>.

Skate Mall. “Roller Skates & Ice Skates @ SkateMall (FREE SHIPPING).” Roller Skates & Ice Skates @ SkateMall (Free Shipping). Skate Mall, n.d. Web. 21 Nov. 2012. <http://www.skatemall.com/>.

Skates. “Skates.com Provides Inline Skates, Ice Skates, and Roller Skates.” Skates.com Provides Inline Skates, Ice Skates, and Roller Skates. Skates.com, n.d. Web. 21 Nov. 2012. <https://www.skates.com/>.