Loca-Social: Local Biz + Events = Customer Passion | SoCon13

Loca-Social Local Biz + Events = Customer

Passion

Presented by: Marcel Crudele@mcrudele

Butts in Seats (BiS) rock!

Easiest customer to get is …

… a customer you already have

~70% of sales from repeat customers

WOM rocks!

77% of people recommend businesses

32% use Facebook (up 19%)

9% use Twitter (up 50%)

43% of consumers act on recommendation

Give ‘em something to talk about

Give ‘em something to talk about

Does your event “buzz”?

Does your event “buzz”?

Collect kindling

Be socially engaged

Social builds relationships – patrons v customers

Umm, tell people about your events

Your audience is everywhere, you should be too

Add fuel to the fire

Promote social footprints

Best event pic

Check-in specials

Swarm special

Engage w/ customers

Act now and get ….

Socially engaged patrons will Like and Follow

Channels for engagement

Service + relationships + receptive audience

Passionate Patrons!!!!!!

Build audience

Cultivate relationship

s

Promote eventsTie-in social

Get WOM

Good Luck!

Marcel Crudele@mcrudele

marcel@soket.com