LinkedIn Tips & Strategies
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Tips on how to build your profile, expand your network, and use LinkedIn for job search and other research.
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- 1. Using LinkedIn Tips & Strategies
2. Agenda What is LinkedIn? Building Your Profile Expanding Your
Network Using Groups Searching LinkedIn Your Home Page Questions
& Answers 3. What is LinkedIn? Imagine your resume and your
Rolodex got together and went on-line. LinkedIn is THE social
networking platform forprofessionalrelationships. 4. Building Your
Profile
- Sign up or log in to LinkedIn ( http://www.linkedin.com )
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- Turn off your public profile (settingspublic profile)
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- Customize your public profile URL
- Profile basics to get to 100%:
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- Specialties (Use keywords!)
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- Three recommendations (minimum)
5. Building Your Profile
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- Find colleagues on LinkedIn and recommend them
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- Reach out to your network by phone or e-mail
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- Invite your contacts to join LinkedIn
- When your profile is essentially complete (85% or more)
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- Turn ON your public profile (settingspublic profile)
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- Add LinkedIn URL to your e-mail signature & business
cards
- Improve your profile a work in progress
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- Add applications -- post presentations, file sharing, reading
list
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- Add website links -- your company, your blog, your RSS
feed
6. Expanding Your Network
- Your LinkedIn network consists of:
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- People to whom you are directly connected
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- People connected to your 1 stdegree connections
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- People connected to your 2 nddegree connections
- People in your groups (not included in Network Statistics)
- Network Statistics are available in a drop-down under
Contacts
7. Expanding Your Network
- Add people to your network
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- Search for people you know by name
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- Search for colleagues by company/school name
- Find contacts from your e-mail accounts
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- Send e-mail invitations to join LinkedIn
- Look for 2 ndand 3 rddegree connections from your network
- LIONs (LinkedIn Open Networkers)
8. Using Groups
- A POWERFUL TOOL FOR MAKING CONNECTIONS & JOB SEARCH
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- Search for groups by industry, affiliation, purpose
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- Watch for/join groups your connections join
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- Ask and answer questions!
9. Searching LinkedIn
- Boolean search terms: AND, OR & NOT
- Standard and advanced searches for:
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- People by name, location, company, school
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- Jobs title, company, industry, location, keywords
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- Companies name, industry, location, size, WITH JOBS
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- Answers keywords, category, unanswered
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- Inbox sent, received, archived, unread
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- Groups keyword, category (professional, alumni)
10. Searching LinkedIn
- Company or Management Research
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- Many companies have LinkedIn pages
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- Look for hiring managers by name
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- Learn some details to help establish rapport
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- Within your network?(1 st , 2 nd , 3 rddegree or group)
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- If so, request an introduction!(or send a message)
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- Find current and former employees
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- Inquire about company culture, satisfaction
- Look for recruiters (Staffing & Recruiting Industry)
11. Your Home Page
- Navigation tools & on-line help/FAQs
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- Status bar update often for top-of-mind presence!
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- Add hotlinks and/or link to your Twitter account
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- Be sure youre sharing your updates (settingsprivacy)
- Whos viewed my profile?CHECK OFTEN!
- Applications, events, general questions/answers
- Job search by keyword or title
12. Questions & Answers Judy Tomsovic JLT Financial Services
925.685.3585 [email_address]
http://www.linkedin.com/in/judytomsovic