Tips on how to build your profile, expand your network, and use LinkedIn for job search and other research.
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1. Using LinkedIn Tips & Strategies
2. Agenda What is LinkedIn? Building Your Profile Expanding Your
Network Using Groups Searching LinkedIn Your Home Page Questions
& Answers 3. What is LinkedIn? Imagine your resume and your
Rolodex got together and went on-line. LinkedIn is THE social
networking platform forprofessionalrelationships. 4. Building Your
Profile
Sign up or log in to LinkedIn ( http://www.linkedin.com )
Turn off your public profile (settingspublic profile)
Customize your public profile URL
Profile basics to get to 100%:
Profile summary
Current position
TWO past positions
Education
Specialties (Use keywords!)
Profile photo
Three recommendations (minimum)
5. Building Your Profile
Getting recommendations
Find colleagues on LinkedIn and recommend them
Reach out to your network by phone or e-mail
Invite your contacts to join LinkedIn
When your profile is essentially complete (85% or more)
Turn ON your public profile (settingspublic profile)
Add LinkedIn URL to your e-mail signature & business
cards
Improve your profile a work in progress
Add applications -- post presentations, file sharing, reading
list
Add website links -- your company, your blog, your RSS
feed
6. Expanding Your Network
Your LinkedIn network consists of:
1 stDegree Connections
People to whom you are directly connected
2 ndDegree Connections
People connected to your 1 stdegree connections
3 rdDegree Connections
People connected to your 2 nddegree connections
People in your groups (not included in Network Statistics)
Network Statistics are available in a drop-down under
Contacts
7. Expanding Your Network
Add people to your network
Search for people you know by name
Search for colleagues by company/school name
Find contacts from your e-mail accounts
Send e-mail invitations to join LinkedIn
Look for 2 ndand 3 rddegree connections from your network
Request introductions
Join their groups
LIONs (LinkedIn Open Networkers)
8. Using Groups
A POWERFUL TOOL FOR MAKING CONNECTIONS & JOB SEARCH
Search for groups by industry, affiliation, purpose
Watch for/join groups your connections join
Start your own group
Once a group member:
Connect with new people
Join discussions
Search for jobs
Ask and answer questions!
Become a thought leader
9. Searching LinkedIn
Boolean search terms: AND, OR & NOT
Standard and advanced searches for:
People by name, location, company, school
Jobs title, company, industry, location, keywords
Companies name, industry, location, size, WITH JOBS
Answers keywords, category, unanswered
Inbox sent, received, archived, unread
Groups keyword, category (professional, alumni)
10. Searching LinkedIn
Company or Management Research
Many companies have LinkedIn pages
Look for hiring managers by name
Learn some details to help establish rapport
Within your network?(1 st , 2 nd , 3 rddegree or group)
If so, request an introduction!(or send a message)
Find current and former employees
Inquire about company culture, satisfaction
Look for recruiters (Staffing & Recruiting Industry)
11. Your Home Page
Navigation tools & on-line help/FAQs
Network updates
Status bar update often for top-of-mind presence!
Add hotlinks and/or link to your Twitter account
Be sure youre sharing your updates (settingsprivacy)