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LINKEDIN AND SOCIAL MEDIA STRATEGY FOR TREASURY
Craig FisherHead of Strategy, fisher VISTACEO TalentNet, LLCcfisher@fishervista.com Twitter Instagram @Fishdogs214.394.0909
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PROSPECTING REVERSED HOW TO GET FOUND AND LOOK LEGITWHEN THEY CHECK YOU OUT
Talent and prospect attraction should be attractive
Don’t be a job spammer or sales spammer
Do share great content and tell a good story online
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SHARING CONTENT= MORE ENGAGEMENT
According to Facebook, photos and videos posted to Facebook create anywhere from 100%–180% more engagement than the average post.
Facebook now demotes edgerank for Page Status Updates with no visuals attached
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EVERY PERSON IS A BRAND AMBASSADOR
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Know
Like
Trust
PEOPLE DO BUSINESS WITH PEOPLE THEY
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SOCIAL MEDIA IS SOCIAL (PERSONAL)
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BE A GREAT RESOURCE!
Professional
Career Tips
Financial News
Business News Items
Industry Information
Social Media
Personal
Lifestyle
Vacations
Family
Hobbies
Humor
Company
Product
Support
Culture
BE CREDIBLE AND HELPFUL!
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PROFESSIONAL RELATIONSHIPS BEGIN WITH A FOCUSED PROFESSIONAL
What is your goal?
Who is your target audience?
What message do you need them to hear?
THINK OF YOUR LINKEDIN PROFILE ASA MARKETING DOCUMENT TO ATTRACTYOUR TARGET AUDIENCE
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of traffic from Google organic search results go to the first item listed.
BE FOUND!
SEO for your own name
SEO for your search terms
Make sure you have a good profile pic!
If you are going to share content you should look legit when your audience checks you out
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SEO – OWN YOUR NAME
The “other” Craig Fisher
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SEO – OWN YOUR SEARCH TERMS
No way!! …WAY!
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SEO – USE KEY WORDS
Your name
Locations
Keywords people would use to find you or your company
Skills you recruit for
Company Name
Industry keywords
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UNCHECK THE BOX
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CHECK THE BOX
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USE UPDATES STRATEGICALLY
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SUMMARY Say what
you do
Show you’re better
Behuman
Provide keywor
ds
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SEO – EXPERIENCE
Job tags (keywords)
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78%of CMOs think that custom
content is the future of
marketing
50%Nearly 50% of
companies now have content
marketing strategies
3/5Of the largest U.S. recruiting teams share 3rd party
content on their Linkedin company
page
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FACEBOOK GRAPH SEARCHThe most powerful social search engine, period.
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Simplewash helps you clean up your Facebook profile.
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Build your network
Manage your lists
Share content
5:1 Ratio
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Statigram works with your Instagram account to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics. Follow me and see how I do it at instagram.com/fishdogs.
Instagram @fishdogs
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Vine (Apple app) - 'Create short, beautiful, looping videos.’
RESIZE.IT- A site to easily resize all of your images quickly.
VISUAL.LY- Beautiful infographics. They even have a CORGI ONE!
PIKTOCHART- A way for you to create your own infographics. Time to put down that stock photo.
EASEL.LY- Not just a way for you to create infographics, but a way to share too.
TABLEAU- Numbers look at tad boring all alone, time to visualize some of that data.
WORDLE- Tool to generate sweet word clouds.
ISSUU- Create online magazines.
If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then that.' < One of Craig's all-time favorite tools
Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence.'
SocialBro - 'With SocialBro you can manage and analyze your Twitter Community.‘
Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.'
Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through the day.'
Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community management.'
THE COOLEST TOOL IS
YOU!
THANK YOU!(YOU ROCK)
Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting
CRAIG FISHERSTRATEGIST SPEAKER TRAINER
cfisher@fishervista.comTwitter @Fishdogs214.394.0909
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