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LG Telecom NG Billing & MDMgSung Soo Park
15/OCT/2009
Objectivej
MDM Implementation Case Study
Contents
About LG & LG TeleCom
Next Generation Telecom Billing SystemNext Generation Telecom Billing System
Why? Master Data Management
About LG & LG TeleCom
LG foundation : 1947 JanLG foundation : 1947 Jan
53 Companies : LG Electronics, Display, TeleCom, DDacom …
Revenue : 94 billion US$ (2008)
LG TeleCom : 8 6 million customer revenue 4 billionLG TeleCom : 8.6 million customer, revenue 4 billion US$
CDMA 3G R A N/W l 2 100CDMA, 3G Rev.A N/W, employees 2,100(Voice,Wap,SMS, Roaming, VAS etc)
Mobile market analysis & challengeschallenges As Korea is one of the most completive & leading edge market in the world, LGT i ff i th b d 3G & t t i i t i th
LGT
LGT is offering the brand new 3G & customer-centric services to improve the customer value
8 6M
LGT18%
SKT50%
Highly competitive market
23.8M15.5M
8.6M 50%
No subsidy regulation! 15.5M
Telco company mergers KT32%
Korean Market Share by Subscribers (2009.3Q)
Telco company mergers 32%
( Q)No. of Million
Customer
Mobile market revenue trend & Issues
Revenue trend change
20% data rev take 80% IT cost
KTF
cost
Transaction explosionVoice SMS
Mobile Services
DATA
Transaction explosion
Hybrid customer data Mobile ServicesRevenue Trend
Distributed customer, d t d tproduct data
LG T l C d t t tLG TeleCom data revenue strategy
Korean 3G strategyKorean 3G strategy
What is “OZ”? Mobile InternetWhat is OZ ? Mobile Internet
Complex business model!Complex business model!
Large Trx More than15trx/day increase!Large Trx. More than15trx/day, increase!
N/G Billing system – MDM base
P j t bj ti
Any CustomerAny Customer Any ServiceAny Service Scalable Billing Scalable Billing
Project objective
Mobile, Fix line Broadband
Mobile, Fix line Broadband
Voice, Data,
No svc limitations
Voice, Data,
No svc limitations
System
+2,000 M customer
System
+2,000 M customer
Project background
Only Support XXX-YYYY-ZZZZ
Voice Oriented Svc
Product Creation >Difficult to increase
S t C itMobile type customer Product Creation > 1 month
System Capacity
G ( CS S) SNext Generation Billing (nCSBS) Project : 6,2006 ~ 12,2007 Service Launch Jan,2008
LGT Legacy PIM Problem
Distributed information (sync problem)
Only PRICE PLAN Information
SQL plus price plan define
Definition & hard testing (4~8 week)g ( )
LGT N/G Billing System ArchitectureLGT implements domestic large scale legacy system implementation using web service SOA. So LGT secure business timely and I/F flexibility with various channel.LG Telecom has competitiveness in cable/mobile connected product market.
User Screen End to End Svc
Channel System
Web SVC
UI TierCall Center
Presentation Layer (X-Internet)
Biz1 BizBiz3 Biz4
User ScreenQuality Assurance
Mobile C/C
Dealer Portal
E- ManualMiddle Tier
Credit inquiryBanking, GIRO
Credit cardNo. Portability
ESB
Biz1 2 Biz3 Biz4
BPM ( Business Process Manager)E-Document
Accounting
HR WTC (Web/Tux Connector)
Dealer RoamingPrepaid
ERP ESB(Enterprise Service Bus)
Web campaign
Connects
ABAS
WTC (Web/Tux Connector)2Tier (Tuxedo)
Data
HubDB/System Tier
ERPIdentity mgt
N/WMSC, SMS
Authentication
ez-I
Music svc
E
HubMembership
2G & 3GWAP
Full Browsing
Oracle MDM (Master Database Management)
E-
Hyundai Oracle 10g RAC (Real Application Cluster) 23*365
LGT Mater Data StrategyTo meet Customer demands on various services and achieve customer satisfaction, we provide new architecture against product, service, fee rate and fee policy.
Customer needs Provide various conversions service beyond customerProduct needsBundle• Bundle
products Composition product with Mobile + Broadband +
Customer needs
senc
e Product Service Fee rate Fee analysis Another service
Provide various conversions service beyond customerProduct needs
Bank.
Contents
• Multi products in non-communication area like DMB, Bank.
Shopping OnMusic OnBank On
Voice CallSMS
Caller ID
con
vers
PCS
DMB
•Various Pricing Rule & various fee conditions (packet, sec, record amount
Pass OnTV On
PacketMMS
Needs
cin
g
DMB
Internetrecord, amount , Time, distance)
•Discount, Free Bundling connection quality
connection bandwidthConnection speed
Convenience
Free & discount
policy,
Pri
c
Bank On
Basic ser ice•Develop the customer requirement product within short notice.
acceptable mobilevarious fee rate
Tim
e o
mar
ket
Basic service
•Provide Near Real-time charge service
To
Data Integration ConceptPeer-to-Peer, EAI Bus and Consolidated Data using Global Single Instance
CS BSCS CS BS CAS PPS
1G Peer-To-Peer 2G EAI Bus 3G Global Single Instance
MPSCAS
eCare
CCS CRMBS
GlobalSingle
Instance
GlobalSingle
Instance
MusicOn
BS
I t fI t fAR
Ez-IMyLGTDSCS
CP/SP
PPS
CASDSCS
PPS
CCS
eCare
InterfaceInterface EAI
MyLGTDSCSS
CAS
eCa e
eCARE CCS DSCS Channel
• N2-N Integration • 2N+1 Integration • No Integration !!!• 10 systems:
102-10 = 90 system integration
• 10 systems:2*10+1 = 21 Integration
g
• Perfect Data Consolidation
LGT NG Billing MDM ArchitectureCustomer DB and Next CSBS DB are merged into single DB instance. In order to Implement the Data hub model, it has additional AP server in To-Be Architecture
ApplicationServer
PresentationServer
Web ServerData Service
APM
DatabaseServer 1
DataHubRACEnd User
C ll C t
OS
X-Internet Server
OS
Framework
WAS OS
DBMSHACMP
integrationDatabase
DataHubCSBS
Call Center
LGT agency
DataHub AP
DatabaseServer 2
DBMSDataHub
RAC
Product/customer
EAI/ESB/BPEL
(BEA/Vitria)APOracle
Application Framework OS
DBMSHACMP
Product/customer Super user
Register the product by AdminM th Oracle
(BEA/Vitria)
S nchroni eManage the customer Profile
Only 30 super Provides admin screen to setup
OracleForms
Synchronize Database
No issue with integration data
OracleWAS
users can use it out of LGT
screen to setup data model of
Datahub
synchronize
How Datahub works?Order 8. When the other app
subscribes CDH, it
Royalty program
Sales lead
C ll t
1. Call center employee registers new customer
creates it if necessary.
Call centerIntegration ServicesIntegration Services
2. make business 7. Creates customer info to particular application in almost real time
CASWebSites
OASOAS10g10g
WebWebServicesServices
event as ‘new customer Create’
application in almost real time
CustomerCustomerD t H bD t H bSites Data HubData Hub
3. CDH subscribes the event and creates
6. make “new customer Create” event in CDH (Triggering)
AR systemMarketingData Mart
Data QualityData QualityServicesServices
4. CDH finds duplicated data and
customer data( gg g)
5. Approve cleanse data and createscustomer master data.
new customer master
MDM Benefit (1/2) Data Hub, introduced by Oracle MDM solution, is a master data management solution. It has specific data model in terms of Common Component (e.g security, create/modify/delete process and data integration between systems) for data y p g y )management as based on Global Single Schema of eBusiness Suite that is Oracle ERP.
Data Hub Overview Key Benefits
CASCSBS • Single Source of Truth for customer
• Retain consistent by removing dup Data
Call Center
Any Web
IntegrationServices
Data • High Quality Data Consistency • Support the point of multiple
business based on the same Data
SP/CPB2CSite
AnyIntegration
WebServices
Data Quality
Data HubData Hub Set• Reduce maintenance costs • Reduce the cost of system
maintenance
Sales SupportMarketingData Mart
Data QualityServices
maintenance• Simplification and Improvement of
Disaster recovery
Data Mart
MDM Benefit (2/2)
Fast product deployment (under 2 week)
Maintain rich product information
CRM keep more crystal product information
Marketing dept. can access PIM
fKey Performance
Customer No 8 6M 20 product/customerCustomer No. 8.6M, 20 product/customer+1000 product, 5M contents link1000 product, 5M contents link+60 equipment sync master data (50 NE)+1,700 WAS transaction /sec+2,000 CDR rating /sec (call detail record)
CConclusion
Oracle MDM is heart of LGT billing System
Power of master data ownershipp
Removed duplicated cust, product dataRemoved duplicated cust, product data
Synchronized customer & product dataSynchronized customer & product data
SSummaryAbout LG & LG TeleCom
Next Generation Telecom Billing System
Why? Master Data Management
Call to Action
Changing the billing system isChanging the billing system is …
Be careful …
“Changing the billing system is more difficult than changing the g g
engine of the flight , on the wing! ”
Call to ActionSupport! time to market & business strategy
Make MDM friendly business peopley p p
Good Relationship btw customer & vendorGood Relationship btw customer & vendor
Contact InformationSung Soo Park
General manager
Billing InformationBilling Information Team
(N/G Billing Project(N/G Billing Project PM)
G T l C dLG TeleCom, Ltd.
sspark@lgtel.co.krThank you !
+82-10-8080-2366
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