Lets Play a Game…

Lets Play a Game…

Lisa FrederickBobi DePauw

Life is short.Watch TV.

The “Yellow” Campaign

SHIFT_

SHIFT_advertisingSHIFT_creativitySHIFT_thinking

SHIFT_

SHIFT_expectations

Think Different.

Think Different.

It just keeps going and going

and going…

Lee Clow

Creativity

• Advertising is an ART not a business.

• People want to be entertained. If you can do that you can get them to listen.

• In his ads you know what he is selling, your not left confused or wondering what the point of it was. They are direct, to the point, but most importantly you want to watch because they grab your interest.

His Agency

• In Los Angeles• Chiat/Day• Given room to be creative, known as

Advertising City.• Divided into “neighborhoods” that are

reached by walking down “Main Street.”• “You can’t force people to be creative, but

you can create an environment where creativity is more likely to happen.”