Lecturer: Gareth Jones Class 6: Routine Business Messages

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Lecturer: Gareth JonesClass 6: Routine Business Messages

Editing – Content, readability Introductions and conclusions Indirect and direct messages

3rd December 2009 2Business Communication (BUS-101)

Editing – StyleEmail/Memo/Letter FormatRoutine Messages◦Requesting Information◦Making a complaint◦Requesting a Reference Letter

3rd December 2009 3Business Communication (BUS-101)

For normal business situationsAbout day to day activityRarely complicatedQuick, clear, and direct

3rd December 2009 4Business Communication (BUS-101)

3 Step writing process:◦Step 1: Planning (gather, organise, focus)◦Step 2: Writing (Drafting)◦Step 3: Completing (editing)

3rd December 2009 5Business Communication (BUS-101)

3 Step writing process:◦Step 1: Planning (gather, organise, focus)◦Step 2: Writing (Drafting)◦Step 3: Completing (editing)

3rd December 2009 6Business Communication (BUS-101)

Even though messages are short, it is still good to plan the message.

Collect info, organise your thoughts, focus your ideas

3rd December 2009 7Business Communication (BUS-101)

Go over 5 communication strategiesPurpose? Objective? Style? Channel?

Audience?

3rd December 2009 8Business Communication (BUS-101)

Use the “you” attitudeAdapt the message to the

readers

3rd December 2009 9Business Communication (BUS-101)

3 Step writing process:◦Step 1: Planning (gather, organize,

focus)◦Step 2: Writing (Drafting)◦Step 3: Completing (editing)

3rd December 2009 10Business Communication (BUS-101)

Assume your reader is interested or neutral

Assume they will respond positively

3rd December 2009 11Business Communication (BUS-101)

Must have a clear opening (Introduction)State all main ideas (Body)Close Politely (Conclusion)

3rd December 2009 12Business Communication (BUS-101)

3 Step writing process:◦Step 1: Planning (gather, organize, focus)◦Step 2: Writing (Drafting)◦Step 3: Completing (editing)

3rd December 2009 13Business Communication (BUS-101)

Check content, readability, style format.Proofread typos, errors, etc.Read over before sending

3rd December 2009 14Business Communication (BUS-101)

We will look at the strategy for writing routine messages.

Start with the Introduction

3rd December 2009 15Business Communication (BUS-101)

State your request at the beginningPay attention to your toneAvoid personal introsBe specific (say exactly what you want!)

3rd December 2009 16Business Communication (BUS-101)

Explain and justify your request Include any benefits it might have for

your audience

3rd December 2009 17Business Communication (BUS-101)

If you have questions, ask them here.List the most important questions first.Make the questions simple and short

(succinct)

3rd December 2009 18Business Communication (BUS-101)

Repeat your specific request including:◦Time◦Place

3rd December 2009 19Business Communication (BUS-101)

Say how you can be reached, including:◦Phone #◦Email◦Office◦Skype◦Etc…

3rd December 2009 20Business Communication (BUS-101)

End with a polite closingWhat is a polite closing?

3rd December 2009 21Business Communication (BUS-101)

We will look at three different kinds:◦Normal Requests◦Complaints◦Requests for a reference

3rd December 2009 22Business Communication (BUS-101)

We will look at three different kinds:◦Normal Request◦Complaint◦Request for a reference

3rd December 2009 23Business Communication (BUS-101)

Asking for information or actionOpinions?Help?

3rd December 2009 24Business Communication (BUS-101)

State three things:◦What you want to know◦Why you want to know it◦Why the reader should help

3rd December 2009 25Business Communication (BUS-101)

Be clear in your request and your explanation

Direct approach◦Include dates and times

3rd December 2009 26Business Communication (BUS-101)

For fellow employees:◦Assume they know you◦Have a clear and detailed subject◦Email is usually the best channel

3rd December 2009 27Business Communication (BUS-101)

For other companies◦To ask other customers to provide

information or do something simple

3rd December 2009 28Business Communication (BUS-101)

Always be polite, but not too polite- no need to grovel!

Ask clear and numbered questions for an easy reply

3rd December 2009 29Business Communication (BUS-101)

We will look at three different kinds:◦Normal Request◦Complaint◦Request for a reference

3rd December 2009 30Business Communication (BUS-101)

If you are unsatisfied with a service or product◦Over charging◦Broken products◦Impolite salespeople

3rd December 2009 31Business Communication (BUS-101)

Also called “Claims and Adjustments”

3rd December 2009 32Business Communication (BUS-101)

Explain the problemGive the details of the problemRequest or suggest action (if known)◦Be prepared to send other documents

(receipts, sales info, etc)

3rd December 2009 33Business Communication (BUS-101)

Good for you because it leaves a permanent record

Must be rational, clear, and politeAssume the reader will agree with you

3rd December 2009 34Business Communication (BUS-101)

Beginning◦Straightforward explanation of problem

3rd December 2009 35Business Communication (BUS-101)

Middle◦Complete explanation. Include all specifics

and details of problem. (date purchased, date of issue)

3rd December 2009 36Business Communication (BUS-101)

End◦Request specific action (if known)◦Provide contact information

3rd December 2009 37Business Communication (BUS-101)

We will look at three different kinds:

◦Normal Request◦Complaint◦Request for a reference

3rd December 2009 38Business Communication (BUS-101)

Many jobs will ask for a reference or a recommendation

This is a letter from someone who knows you and will tell the company about you

3rd December 2009 39Business Communication (BUS-101)

You should ask a former teacher, boss, lecturer, etc

Follow routine request strategies

3rd December 2009 40Business Communication (BUS-101)

Introduction/opening

3rd December 2009 41Business Communication (BUS-101)

Start by asking permission◦“Would you please provide me a

recommendation…”Say what position you are applying for

and at what company

3rd December 2009 42Business Communication (BUS-101)

If time has passed, repeat how you know this person including the time and place. (School, job, etc)

3rd December 2009 43Business Communication (BUS-101)

Body◦Include a copy of your resume and any

useful information that would make you good for this job (school work, experience)

3rd December 2009 44Business Communication (BUS-101)

Closing◦Include the name and address of the person

it should be sent to and a deadline if there is one◦Close with a goodwill ending

3rd December 2009 45Business Communication (BUS-101)