Learning

• There are three kinds of men…– One who learns by

reading,

– The few who learn by observation,

– The rest of them have to pee on the electric fence themselves.

– Will Rogers

Learning

Take Ownership.

Matt PerrierDirector, Commercial Programs

American Angus Association

own or OWN?

• own:a : to have or hold as

property : POSSESS

b : to have power over : CONTROL <wanted to own his own life>

-Merriam-Webster online

Ownership of genetics

• EPD Update– 40,000 - 50,000

distributed to AAA Affiliate bull buyers each year

– Lists all bulls in their ownership on AAA records

Ownership of production records

• Beef Record Service– SPA-certified summaries

– Paper forms or Internet-based

– Non-breed specific

• $2/weaning submitted• www.beefrecords.com

Ownership of carcass data

• 40 head minimum– Steers and/or heifers

• Must be fed at FLP Yards

• $2/head entry fee– Basic individual data

collection included– Detailed data at cost

• Harvest date: 12/31/02• www.cabfeedlots.com

Ownership of a marketing plan

OWNERSHIP of a marketing plan

• Tagging and marketing program– Source, genetic, and process information

– Tags and marketing documents included with enrollment

• Feeder cattle AND replacement females

• $1/calf enrolled

• www.angussource.com or

816-383-5100

… the real reason for AngusSource?

• Documentation for Country of Origin Labeling?

• Participation in “source-verified” programs?

• Differentiate Angus-influenced from just “black?”

• Increase value of transferred, registered Angus bulls?

I have good, Angus-sired cattle. I just wish someone

would pay a premium for ‘em!

What drives “premiums” today?

• “Premiums will no longer be paid on live cattle for sale.

• They will be paid on the reliable information about the cattle.”

Greg Arendt,

Valentine (NE) Livestock

Information – source and genetics

• Contact information for farm/ranch of origin

• Sire or MGS registration numbers (must be in Affiliate’s ownership on AAA records)– Special cases for AI sires, etc.

• Calves should be at least 50% Angus

• Birth season and location

• Cowherd breed make-up

Information - marketing

• Sale location, date, etc• Average weight and range• Management information

– Vaccination/treatment info

– Past groups’ feedyard & harvest data

• General comments

Enrollment/tag ordering process

1. Submit enrollment form (name, address, signature) to AAA

Available on web or by calling AAA

2. Order tags/enroll calvesList quantity, sex, range of calving dates, sires, cowherd breed, origin

3. Tag calves

Tag description

KISS method

Simple,

Stupid!

Ownership of…

• Genetics• Production records• Carcass data• Marketed product(s)

AAA - Sittin’ pretty, right?

• Quadruple the registrations of the next closest breed.

• 38% of total beef registrations

• 60%+ of U.S. cowherd Angus or Angus-based

Status Quo

• Even on the right track…• If you stand still, you

WILL get run over.– Will Rogers

“But we’ve never had to do that…”

• When you’re finished changing, you’re finished.– Benjamin Franklin

Matt Perrier

mperrier@angus.org

816-383-5118

Learning

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