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• There are three kinds of men… – One who learns by reading, – The few who learn by observation, – The rest of them have to pee on the electric fence themselves. – Will Rogers Learning

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Learning. There are three kinds of men… One who learns by reading, The few who learn by observation, The rest of them have to pee on the electric fence themselves. Will Rogers. Take Ownership. Matt Perrier Director, Commercial Programs American Angus Association. own or OWN?. own: - PowerPoint PPT Presentation

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Page 1: Learning

• There are three kinds of men…– One who learns by

reading,

– The few who learn by observation,

– The rest of them have to pee on the electric fence themselves.

– Will Rogers

Learning

Page 2: Learning

Take Ownership.

Matt PerrierDirector, Commercial Programs

American Angus Association

Page 3: Learning

own or OWN?

• own:a : to have or hold as

property : POSSESS

b : to have power over : CONTROL <wanted to own his own life>

-Merriam-Webster online

Page 4: Learning

Ownership of genetics

• EPD Update– 40,000 - 50,000

distributed to AAA Affiliate bull buyers each year

– Lists all bulls in their ownership on AAA records

Page 5: Learning

Ownership of production records

• Beef Record Service– SPA-certified summaries

– Paper forms or Internet-based

– Non-breed specific

• $2/weaning submitted• www.beefrecords.com

Page 6: Learning

Ownership of carcass data

• 40 head minimum– Steers and/or heifers

• Must be fed at FLP Yards

• $2/head entry fee– Basic individual data

collection included– Detailed data at cost

• Harvest date: 12/31/02• www.cabfeedlots.com

Page 7: Learning

Ownership of a marketing plan

Page 8: Learning

OWNERSHIP of a marketing plan

• Tagging and marketing program– Source, genetic, and process information

– Tags and marketing documents included with enrollment

• Feeder cattle AND replacement females

• $1/calf enrolled

• www.angussource.com or

816-383-5100

Page 9: Learning

… the real reason for AngusSource?

• Documentation for Country of Origin Labeling?

• Participation in “source-verified” programs?

• Differentiate Angus-influenced from just “black?”

• Increase value of transferred, registered Angus bulls?

I have good, Angus-sired cattle. I just wish someone

would pay a premium for ‘em!

Page 10: Learning

What drives “premiums” today?

• “Premiums will no longer be paid on live cattle for sale.

• They will be paid on the reliable information about the cattle.”

Greg Arendt,

Valentine (NE) Livestock

Page 11: Learning

Information – source and genetics

• Contact information for farm/ranch of origin

• Sire or MGS registration numbers (must be in Affiliate’s ownership on AAA records)– Special cases for AI sires, etc.

• Calves should be at least 50% Angus

• Birth season and location

• Cowherd breed make-up

Page 12: Learning

Information - marketing

• Sale location, date, etc• Average weight and range• Management information

– Vaccination/treatment info

– Past groups’ feedyard & harvest data

• General comments

Page 13: Learning

Enrollment/tag ordering process

1. Submit enrollment form (name, address, signature) to AAA

Available on web or by calling AAA

2. Order tags/enroll calvesList quantity, sex, range of calving dates, sires, cowherd breed, origin

3. Tag calves

Page 14: Learning

Tag description

Page 15: Learning
Page 16: Learning
Page 17: Learning

KISS method

Keep

It

Simple,

Stupid!

Page 18: Learning

Ownership of…

• Genetics• Production records• Carcass data• Marketed product(s)

Page 19: Learning

AAA - Sittin’ pretty, right?

• Quadruple the registrations of the next closest breed.

• 38% of total beef registrations

• 60%+ of U.S. cowherd Angus or Angus-based

Page 20: Learning

Status Quo

• Even on the right track…• If you stand still, you

WILL get run over.– Will Rogers

Page 21: Learning

“But we’ve never had to do that…”

• When you’re finished changing, you’re finished.– Benjamin Franklin

Page 22: Learning

Matt Perrier

[email protected]

816-383-5118


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