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Era Landmarks Limited February 2011
Group Vision
“To be the group of first choice in engineering, construction, real estate, entertainment, power, energy and project management through committed focus on quality, innovation, technology, stakeholders’ growth and social responsibility”
Group Overview
Era Landmarks Ltd.
Era Group
Era Infra Engineering Ltd.
Era Business School Era Buildsys Ltd. Era E-Zone India Ltd.
Infrastructure Development
& Construction
Infrastructure Development
& Construction
Real Estate Development
Hospitality & Entertainment
Management Education
A post graduate diploma holder in management with a specialization in HR, with 20 years of experience.
A Civil Engineer by profession with over 30 years of experience in the field of infrastructure development, construction & administration.
A Chartered Accountant, Cost Accountant, and PGDBA with 26 years of experience. Previously worked with large conglomerates like DLF, Vedanta, Becton Dickinson, DAEWOO Motors, and Sahara Group.
A Masters in Science & Business Administration having 24 years of experience in management & administration.
Core Management Team
Key Milestones
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Era Infra Engineering Limited
Era Infra Engineering Ltd. is the flagship company of Era Group
One of the few fully integrated infrastructure development companies
Diverse execution experience across various sectors
Servicing one of the most prestigious clients across both public and private sectors
Era Infra has a credible track record of completed projects across the country along-with a large number of ongoing projects across sectors
An ISO 9001: 2008, ISO 14001: 2004 & OHSAS 18001:2007 certified company
Highly specialized equipment bank
Innovative methods of design & execution for speeding the execution and reducing the cost of production
Era Buildsys Limited
Incorporated in August 2005, Era Buildsys Ltd is the pre-engineered mega steel structure and
steel buildings’ arm of the Era group and a leading player in its niche business space
Era Buildsys holds the distinction of having one of the largest machine installed production
capacity with a total machine installed capacity of 2,40,000 MT, at their plants at Pantnagar
and Nagpur
We have experienced in-house engineers & professionals having proficiency in Design,
Engineering, Manufacturing, Procurement & Execution of projects.
Era provides turnkey solutions pre-engineering building including civil work meeting
requirement of clients in power sector, heavy structural steel for boiler support structure and
infrastructure projects.
Era Buildsys Ltd has been awarded as “THE OUTSTANDING COMPANY IN PEB SECTOR” by
EPC world awards 2010 in association with Price Waterhouse Coopers in Mumbai
An ISO 9001: 2000, ISO 14001: 2004 & OHSAS 18001:2007 certified company
Era Landmarks Limited
An ISO 9001:2008 certified company, Era Landmarks is a premium and leading Real Estate company with numerous projects underway across the country.
We are committed to develop world class Real Estate infrastructure in tier-I,II &III cities.
Core Strength — Commitment to Quality Excellent Execution & Technical Capabilities
— Integrated Marketing Team
— Futuristic Strategies
— Tie-ups with National & International Consultants like HOK of US, Arcob, Synergy, R K Associates, Gautam & Gautam Associates
— Strong IT background (CRM, SAS [Sales Accounting System], ERP)
Era E-Zone Limited
Incorporated in 1992, as Era Financial Services, this company was rechristened as Era E-Zone (India) Ltd in 2006, representing the entertainment and hospitality arm of Era Group.
Era E-Zone has been conceptualized with the single-minded objective of addressing the entertainment and recreation needs comprising cinemas, food courts, hotels & resorts and facility management.
Era E-Zone will be one of the few to pioneer the delivery of a complete entertainment solution (multiplexes and food courts) in the fast maturing and evolving cities & towns in the first phase.
EMD (Equipment Management Division)
Crawler Crane (250 tonnes)
Hydraulic Piling Rig Bituminous Plant Boom Lift Crawler Crane (150 tonnes)
Cold Milling Machine
T&D (Transmission & Distribution)
100% subsidiary of Era Infra Engineering Ltd.
Engaged in the EPC business of power Transmission and
Distribution
Tower Manufacturing Plant under execution
Providing the entire range of services including Design &
Engineering
Era Business School
A future-centric globally-oriented educational institution nurturing the leaders of tomorrow
PGDM Program with 120 intake offering specialization in Marketing, Finance, Human Resource, International Business, Operations Management ,Information Technology & Entrepreneurship.
State-of-the-art campus in Dwarka sub-city of New Delhi
Equipped with modern IT labs, Communication Labs and Knowledge Resource Center
Highly qualified faculty with rich industry experience which is widely networked with the leading institutions of the country and abroad.
Global teaching practices to hone the skills of youngsters in line with the domestic and the global market environments
Emphasis on quality placements
Management development programs (MDP’s) for the working executives & mangers brings the corporate professionals to the campus.
An ISO 9001:2008 certified Business Institute.
Era Landmarks Limited
Corporate
Era Landmarks – Management Team
CEO Sanjay Chawla
Head - PC Alok Khanna
Head – Marketing Vikrant Singh
Head – BD Praveen Kr. Sharma
Head CMG Sumit Bharana
A rank holder Civil Engineer from REC, Srinagar, University of Kashmir. Alok has more than 23 years of rich experience in Construction and Real Estate Industry.
Sanjay is a Civil Engineer from IIT Delhi with MBA from FMS, Delhi University. He has Executive Management Certificate program from Harvard Business School and is also Six Sigma Trained. He has a rich experience of over 25 years in Real Estate, Operations, Project Management, Retail and Facility Management
Captain of the Indian Army, Vikrant is a MBA from RMIT, Australia. He has more than 25 years of experience at senior positions in reputed organizations. He is heading the Marketing & Sales department of ELIL.
Core Management Team
Industry Perspective
Indian Real Estate – An Overview
The Indian Economy has shown great resilience during recent economic upheaval
Current GDP growth around 8.8%
In Purchasing Power Parity terms, India ranks 4th in the world
The Real Estate sector is growing in tandem with the economy
“India’s Urban Awakening”
Faster Urbanization
– India’s population will reach 1.47 billion with
– around 40% urbanization by 2030.
The key to India’s growth will be its growing Middle
class population
India’s Urban Spread
India’s scale of urbanization will be immense: – India will have 68 cities with
population more than 1 million, 13 cities with more than 4 million people and 6 megacities having population more than 10 million residents !
Per Capita Increase
India By 2030 590 Million people will live
in cities, nearly twice the population of the
United States today
From an average per capita income of
`35,000 to `1,36,000 by 2030
Indian Real Estate
Except for very few established players, the Indian Real Estate and Property Development Industry was so far predominantly unorganized.
The Real Estate sector in India till recently was characterized by:
– Lack of transparency
– Disregard for regulatory compliance
– Non-traditional funding
– Primitive construction techniques
– Varying statutory levies at different rates
These issues are undergoing a sea change and are being addressed seriously from a regulatory perspective by the Govt. of India and other
statutory bodies.
Indian Real Estate: Growth Potential
Rising Income level
Faster urbanization
Nuclear family and younger population
Growing middle & upper class
Shift in consumer preferences
Increasing mortgage penetration
Residential Hotels
Shortage of quality hotel rooms
– Increase in tourism
– Increase in business travel
Shortage of quality commercial place
Hot destination for Outsourcing demand driven by IT / ITES
Commercial – Office Space Commercial - Retail
Rising consumerism
Retail, Hotels and entertainment spaces are growing at phenomenal rates. Example: Knight Frank ranked 5th in India in the list of 30 emerging retail markets
Growing share of organized retail
Strategy Overview
Marketing Strategy: – Large investments in creating a positioning and Brand across print electronic and
outdoor media
– Global reach through active alliances in Diaspora markets and participation in Global events.
– Competitive pricing vis-à-vis features and product quality.
– Pull and push strategies for sales, incentivized
– Full fledged CRM activities to ensure retention and repeat customers
– Use of technology for executing above
– Recommendatory positioning with leading Housing Financial Institutions
Product Strategy: – In any development position the first phase as a “deterministic product”
– Sizes and features to align to well researched market trends
– Include full life cycle features such as facility management services, warranty etc.,
– Green and Efficient spaces for Commercial & Residential.
Segments &Products
Master Planned Integrated Residential Township and attendant Infrastructure
Apartments, Group Housing
Commercial
Develop, Lease, Sell
Built to suit, customized, multi- tenanted
Develop, build infrastructure
Well Planned mix of Shopping Mall, Hypermarket, Entertainment, Multiplex and multicuisine restaurants
Develop High end Star Hotels
Era Landmarks – Project Details: Integrated Townships
Aspen Garden, Meerut: – 1.22 Mln Sq Ft
Gardenia Estate, Meerut: – 1.26 Mln Sq Ft
Laurel Garden-1, Sirsa – 0.56 Mln Sq Ft
Laurel Garden-2, Sirsa – 0.67 Mln Sq Ft
Era Green World, Palwal – 1.53 Mln Sq Ft
Era Green World, Bhadurgarh – 1.14 Mln Sq Ft
Era Landmarks – Project Details: Group Housing
Redwood Residency, Sec-78, Faridabad
– 0.99 Mln Sq Ft
Aster Court, Jaipur
– 0.49 Mln Sq Ft
Divine Court, Sec-76, Faridabad
– 2.52 Mln Sq Ft
Divine Court,Sec-5,Palwal
– 1.37 Mln Sq Ft
Sec-68,Gurgaon
– 1.99 Mln Sq Ft
Sec-86, Gurgaon
– 1.13 Mln Sq Ft
Sec-103, Gurgaon
– 1.64 Mln Sq Ft
Kengeri, Bengaluru
– 6.34 Mln Sq Ft
Era Landmarks – Project Details: Commercial
IT Square, KP-III, Greater Noida
Business Park, Bengaluru
Era Mall, Meerut
IT Park, Greater Noida
Era Landmarks – Geographical Presence
Era Landmarks – Completed Projects
Aspen Garden, Meerut
Villas Plots Row Houses
Few plot owners commenced construction
Gardenia Estate, Meerut
Villas Plots Row Housing
Era Mall, Meerut
Multiplexes Food Courts Key Brands
Liberty Reebok Catmoss Haunted House Chunmun & many more..
Laurel Garden, Sirsa
Era Landmarks – Projects Under Development
Skyville - Gurgaon 68
High Rise Apartments Based on Sohna Road 2 Bedroom apartments with a
1350 sq ft area 3 BHK with a super area of
1850 sq ft
Gurgaon 103
Located at the upcoming 150m wide Northern Express-way
15 minutes drive to KMP expressway
Based on sector road 20 min ride from IGI airport
Arena, Bengaluru
On Mysore road & NICE corridor
Easy access to airport
Well connected to Central Business Centre
Era Landmarks – Near Future Planned Projects Under Consolidation/ Licensing
South India
Bengaluru Chennai Hyderabad
Maharashtra
Mumbai Pune
Delhi/ NCR
Delhi Gurgaon Noida
Focus is on Metro, Tier-1 cities Planning more projects in Gurgaon, Down South (Bengaluru, Chennai, Hyderabad) ,Mumbai, Pune,
Delhi/NCR
Summary ERA properties has the strategic advantages,
the required land banks and the necessary
management and execution capabilities which
are all strong positives to fully realize its
business plans.
Thank You
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