• A global business opportunity •A new business model • An innovative trend with a cause, actually… two: • Exponential sustainability awareness leverage • Green Economy generator

Business proposal with a cause

Sustainable Future

Eco Landmarks

Who are we? SLIDES # 61-68 What is the concept? SLIDES # 1, 34 What is the exit plan? SLIDES # 36-39 What is the proof of concept? SLIDES # 49-51 What is the growth potential for this business? SLIDE S# 35, 40

For investors 20 slides are included

For active citizens 74 slides are included

Business proposal with a cause

Sustainable Future

Eco Landmarks

or…

To develop Sustainable Development tangible prototypes for planet’s salvation A professional & profitable win-win situation

Business proposal with a cause

Is it doable?

?????????????

Business proposal with a cause

Yes, it is! via an collaborative networking application

Micro trends matter more than macro ones, but most of all,

people matter Individual human beings

with names & wants & interests

Business proposal with a cause

Ecology as a science needs to understand innovation

Our future survival

and wellbeing cannot be accomplished

in a scientific framework, the contrahents

seem to be stuck

in a clash of belief systems

disruptive technology future ecology global change new thinking research + science society impact

the controversy between Paul Gilding and Peter Diamandis at TED.com

Business proposal with a cause

Sustainable Future Eco Landmarks ©TM ®

If we are desperately in need of a paradigm shift, & we can't solve the problems with the same thinking that got us into those problems, how do we shift in a world that is massively old paradigm? John Strohl in LinkedIn

No coherent agreement

A lot to be done isn't "new“

Old paradigm problems are complex, compound, massive

2013

A lot to be done IS new

Need for collective action

Need for non-hierarchical

self-organizing flexible structure

2013

A way to CONVINCE & PERSUADE (right people in right time) on the ‘desperate’ element (LACK OF TIME)

NEW THINKING tools CONTROL to eliminate external obstacles VIRTUAL representation playground based on REAL LIFE problems TANGIBLE & ACCEPTABLE outcomes Paradigm STRUCTURAL ELEMENTS carefully selected

… but above all,

2013

What to do with climate change crisis, extreme weather events and their consequences?

What to do with Sustainable Development stalled due to many reasons?

… above all, we need…

Cinema… From a scientific tool turned to a universal fine art with a little help from Hollywood, Eisenstein

& similar leverages This is how it passed to the big audience

Cinema… From a scientific tool turned to a universal fine art with a little help from Hollywood, Eisenstein

& similar leverages This is how it passed to the big audience

Multimedia… From software to infotainment & edutainment with a little help from inter- disciplinary teams, graphic designers, directors & similar leverages. This is how it passed to the big audience

Same thing will happen today…

Sustainable Development

will be promoted with a little help from

World Nature & Culture Heritage

Eco Landmark offers the leverage

UNESCO Monuments will turn to:

Sustainable paradigms Development practices functional & useful & familiar

Drivers & enablers

UNESCO Monuments will turn to:

Sustainable paradigms Development practices functional & useful & familiar

This is how Sustainable Development will pass to the big audience

… goes without saying

Thousands of groups choose each one

a Monument and transform it to a Sustainable Future

Eco Landmark; they work collectively in a virtual (smartphone / tablet / laptop) environment taking into consideration all sustainable parameters;

groups earn awards, nominations, and vocational orientation

Project’s success is based on a network of networked people with shared visions / values for collective action

UNESCO’s World Heritage Monuments

Leverage Culture Context

l

Collaborative networking practice

to minimize risks

Prevention is better than cure; and promotion is better than prevention

A way to raise awareness on Sustainable Development

A global Business opportunity, a NEW TREND

a New business model with a cause:

exponential Sustainability awareness rise

Eco Landmarks Business proposal with a cause

Eco Landmarks Collaborative networking

is a. a participation web environment practice (other than social networking) to facilitate people working together

b. a dedicated software

participatory decision support tool adjusted to monument s

features & particularities

Business proposal with a cause

Eco Landmarks goals

We build a world worth living in

We give online socialization content worth to deal with

We propose a business opportunity with a cause: exponential Sustainability awareness rise

A… be ‘in’, be in the cloud, play-on-the-go, globally informing, ‘save the planet’ pocket tool, collaborative networking application for smart-phones - tablets - PCs

Eco Landmarks application features

Business proposal with a cause

Production method A group guided by a sustainability

leader chooses an UNESCO’s Monument and transform it into a

virtual Sustainable Future Eco Landmark in two years

We use UNESCO’s World Heritage monuments Culture & Nature

monuments are among the complete Sustainability Puzzle parts

Product: Tangible prototypes on

Sustainable Development

implementation

Eco Landmarks Business proposal with a cause

Home Business Education Public administration

Local communities

Countries Whole regions with more than one country

Tourist Destinations (Eco Landmarks)

Tangible practices in all these fields give a clear picture of what Sustainability offers

Virtual environment: Smart-phones, tablet, pc

All sustainability parameters are taken into consideration

with no obstacles whatsoever.

Implementation, at any stage, can be promoted any time

any place, to any audience.

There exist all digital advantages with no obstacles from status quo.

What Are The Leadership Traits

of a Sustainability Leader? So many and so few - at the same time. Follow conversation above

Most of them are recognizable Designated by UNESCO alone are about 1000

(745 cultural, 188 natural & 29 mixed) Everywhere - everlasting Attract attention - publicity Sustainable character high added value Pilot to similar ones from Sustainability puzzle Location & surrounding territory need applications in many fields Easy support from local authorities & international entities Attract easily financial interest (investment, advertisement,

sponsorship, Corporate Social Responsibility) Last but not least, they have a human story to tell

For yet another reason:

They are in danger… List of World Heritage in Danger Let’s start from this list!

One sad example, already removed from the list, near here:

Dresden Elbe Valley

Construction plans for the

Waldschlösschen Bridge in the core area

of the cultural landscape; removed

from the list World Heritage Sites in 2009 after

construction commenced at the end of 2007

Sustainable Future Eco Landmarks development step by step

Sustainable Future Eco Landmarks development How

groups are using collaborative networking application

• Official project’s launching - news are spread via social media etc

• Groups declare participation / choose monument / sign agreement via Eco

Landmarks portal

• S/W application together with additional tools is delivered to them free. Additional

tools, content sources are systematically delivered to them free and groups use them

via a remote collaborative procedure promoting new society ethics and develop a

unified presentation material ‘packaged’ accordingly.

• Groups invite local community to join and provide sustainable solutions based on

local particularities but enhanced from various national or international sources.

• The multimedia material collection goes on for a 2-year period (deadline) according

to group potential to form a Sustainable working model of Monument and its territory.

• At regular intervals groups ask for various nominations / awards taking place in

local public places for wide publicity.

• At the end of 2-year period open to public competitions take place at countries

capitals to raise national / international awareness on sustainable development.

• A pan-European / global event is organized for the same reason.

• Next phase: … just you wait!...

a. green movement critical mass & sustainable development supporters

b. tens of millions of technology fans: Smart-phones users Tablets users Laptops users PCs users

You can't change everything or everyone, but you can change the people who matter

Business proposal with a cause

a. Sustainable Development supporters are given a framework to create:

a new infrastructure - beyond the traditional one; a Sustainable Develop-

ment TANGIBLE practice; and raise public awareness

b. Technology users: addicted to participating; very fond of technology;

want to make money; longing to be ‘in’; share & play; coming from both

genders; want to be informed; join & participate; have status; strengthen

bond; spend time with people they like; be part of something bigger; want to

get good at something; accomplish satisfying work; define collective

identity; be part of a community; hone their skills; opportunity to win work

The application offers entertainment; creativity; direct financial & business

outcomes. Groups get awards & nominations; vocational orientation-training;

career opportunities; chance to become mother company’s shareholders

Benefits for the users Value proposition

What problem does it solve or need does it take care of for our target customers?

Business proposal with a cause

.

Benefits for the investors Income is coming from splash screen advertisements

during downloading free application

The startup aims to position itself among The World’s 50 most innovative companies (Fast Company’s list) making money by saving the planet. The 12 Best Social Networking Apps show us the way. Most of them are useful “tools”; this package is sustainability’s first-aid kit.

Business new markets: ‘Save The Planet sector; new kind of sustainable tourism, the Sustainable Development Tourism

Business new products: Sustainable Development collaborative

networking applications for smart-phones, tablets & laptops enhanced by gamification & game features

Business proposal with a cause

Last but not least, benefit for investors

Exit plan selling to… Facebook

(Facebook Vacation: 61 Percent of Users Take Breaks From Site),

or LinkedIn, Google, Yahoo, Dropbox, Netflix, PayPal, Yelp, Groupon, Yammer, Instagram - or adopted by FWD.us etc

no more, no less

Business proposal with a cause

Business opportunity gives two choices: A. To be bought by a potential buyer e.g. Facebook and

the like (Facebook Vacation: 61 Percent of Users Take Breaks From Site).

Eco Landmarks are socially content rich; they integrate a serious cause: exponential Sustainability awareness rise. Climate action & sustainability

promotion is no longer a scientist’s job; it’s now a salesman’s job.

B. To continue taking advantage

of more applications

based on Metis intellectual capital

Business proposal with a cause

Before first 2-year deadline is over next phase could start: one or more theme applications e.g. home among the rest of sustainability puzzle could be launched

Home Business Education Public administration

Local communities

Countries

Whole regions

with more than

one country

Business proposal with a cause

A zero carbon home practice is a must for more than a billion housing units for China & India during this decade

2012 Report Climate change is taking place before our eyes : Shrinking Arctic sea ice, record temperatures, flooding, droughts,

hurricane Sandy and super-typhoon Bopha; the year abnormal weather became normal

2012 Global Poll Environmental Concerns at 20-year Record Lows Climate concerns dropped first in industrialized countries, but this year’s figures show that concern has now fallen in major developing economies such as Brazil & China as well.

2013 News Scientists have lost the battle to communicate with the big audience

Climate action & sustainability promotion is no longer a scientist’s job; it’s now a salesman’s job (Testimonial: Andreopoulos science communication expert)

However, that is not all…

a business opportunity with a cause, to exponentially raise sustainability awareness

Environmental Concerns "At Record Lows": Global Poll 2012 Environmental concerns among citizens

around the world have been falling since 2009 and have now reached 20-year lows

The perceived seriousness of climate change has fallen particularly sharply since the unsuccessful UN Climate Summit in Copenhagen in December 2009. Climate concern dropped first in industrialized countries, but this year’s figures show that concern has now fallen in major developing economies such as Brazil and China as well.

2012 Report Climate change is taking place before our eyes 2012 Global Poll

Environmental Concerns at 20-year Record Lows 2013 News Scientists have to join forces with ‘salesmen’

to communicate with the big audience (Testimonial: Andreopoulos science communication expert)

However, that is not all…

Green movement blames political will absence (the easy target) (Testimonial: Metis NGO member of most ‘green’ coalitions worldwide)

‘Al Gore’ style presentations have reached their limits (Testimonial: Andreopoulos is accredited Climate Reality presenter)

UNFCCC summits (COP) are beating about the bush (Testimonial: Metis is Accredited Observer to the UNFCCC)

World Environmental Education is taught like nothing is happening (Testim.: Andreopoulos World Environmental Education Network member)

National governments are blocked among big corporations & bureaucracy unwilling to change (Testimonial: everyday news)

The New York Times cancelled its Green blog (… goes without saying)

Big corporations are doing ‘business-as-usual’ (Climate Change Crisis effects)

For planet’s salvation professionally & profitably

Sustainable Development promotion & climate action is no longer a scientist’s job; it’s now a salesman’s job FUTERRA

Business proposal with a cause

Two (apparently) contradictory elements are missing:

Professional approach and human care Both are missing to a great extent

from current green movement practices

Planet’s salvation is about to reach several crucial tipping

points to be left to volunteers and good will peacemakers,

healers, storytellers, restorers, and lovers of every kind - any more;

The road to hell is more and more often paved with good intentions

Planet’s and Humanity’s salvation is a volunteering task

NO MORE; from now on, it has to shift to a professional

task; it’s not a NON-profitable practice any more. A new

business model with a cause has to be used.

context A sustainability discussion with no context - and no listening

- is not effectual for companies or individuals Getting Behind the Psychology of Sustainability

-when the people embrace what's important to the group they get

involved voluntarily - when the people get involved voluntarily that

means the cause is important to the group - and life goes on…

Instead of out thinking the competition...

it's worth trying to out love them

Everyone is working hard on the thinking part, but few of our

competitors worry about the art and generosity and caring part

context is offered by the Eco Landmark

The Eiffel Tower: they have started

to switch it to a sustainable monument

THE EIFFEL TOWER GETS A GREEN MAKEOVER Firm wants to give the Eiffel Tower a green makeover

Kitsch! However, there are different, better, attempts to the same direction:

Sustainable development according to The Eiffel Tower OPERATING COMPANY.

Best method, the collaborative one: Eco Landmarks

proof of concept Acropolis

& surrounding territory

Foursquare (over 20 million users) for discovering new places to

visit based on a very simple idea: helping the user to keep in sync with friends and what they are up to

Business proposal with a cause

Wikivoyage; Ethical Traveler; Trip Advisor; UN Sustainable Development Knowledge Platform; Google Culture Institute;

no more, no less

Business proposal with a cause

2010

Eco Landmark offers culture

by senior experts from over 50 UN entities and international organizations

Natural Capital at Risk: The Top 100 Externalities of Business” Scope: to identify the world’s largest natural capital risks and opportunities for business and their investors. It highlights the urgent need for businesses to manage natural capital assets and reduce liabilities. Businesses and investors can take account of natural capital impacts in decision making to manage risk and gain competitive advantage.

April 2013

Business proposal with a cause

Proof of concept? The instigator cannot afford more real and

tangible evidence is for the moment e.g. conducting market experiments, developing prototypes to be tested on real customers for free. That is why…

‘Save the Planet Unlimited’ ©TM ® is looking for a 50.000 € startup seed capital

Or / and create a global network to do it Or / and develop a dynamic combination of the

above

An organizational learning innovative grid with:

7-step procedure Smart ingredients Data mining tools

http://www.cfr.org/global-governance/global-governance-monitor/p18985?breadcrumb=/thinktank/iigg/publications&cid=ppc-Google-ggm_climate-mapping_cc_ad

Metis developed the tool based on organizational learning mapping in cooperation with

SoL Greece; it’s the main tool interdisciplinary groups will use during a 2-year period in the framework of collaborative networking procedure to virtually shift

an UNESCO monument into an Eco Landmark

Metis strategic positions within green movement framework

Click on it to get document with links

Instigator: Andreas Andreopoulos, M. Ed, Social Enterpreneur

Climate communication expert • 30 years of data mining expertise; analyst of

applications of communication • Environmental Awareness programs anima-

tor • eco-llage artist • METIS Global Awareness Network Founding Presi-

dent; UNESCO TaskForce • Storyteller of the Future • STATE OF THE

WORLD FORUM International Coordinating Council ex member • Global

Climate Change Crisis & Sustainability Panorama administrator

Memberships: CC:iNet; GCCA; World Environmental Education Network;

Friendly Favors a Web based community online since August 1999, consisting

presently of 62,608 participants, living in 196 countries • Roadmap to Sustain-

ability facilitator • Climate Reality Leadership Corps accredited presenter

• 460-member linkedin network of excellence (eminent ‘green’ personalities

from all over the planet)

Content provider (entity and person) unique comparative advantages

Business proposal with a cause

30 years: Applications on Communication 20 years: New Communication Technologies expertise

10 years: Environmental awareness

5 years: Global accredited networking Accredited Observer to the UNFCCC;

Climate Reality Leadership Corps accredited presenter; UNESCO Task Force Member

3 years: Global Climate Change Crisis & Sustainability Panorama administrator

Metis - Andreo-poulos Global oriented initiatives 25-year TIMELINE

Metis - Andreo-poulos Global oriented initiatives 25-year TIMELINE

Metis - Andreopoulos Global-oriented initiatives 25-year TIMELINE

Metis - Andreopoulos Global-oriented initiatives 25-year TIMELINE

Communication New Technologies

Global networking Environmental awareness

30 years…

and what were we hatching?

Columbus Egg: an intriguing mechanical puzzle from Japan Columbus Egg: an intriguing mechanical puzzle from Japan

In the side of this egg there is a little window through which you can see the edge of 5 parallel disks. If you

rotate the bottom third of the egg clockwise, some of the disks rotate. There is a sliding button on the side of

the egg, which influences which disks will move when you turn the bottom part of the egg. The disks each have

10 positions, and one of these positions shows red through the window, the others white.

The aim is to make every disk show red,

and when you do that a weight inside the egg is unlocked.

This weight then allows you to stand the egg upright !!!

Finding the right disk combination weight inside the egg is unlocked.

This weight then allows you to stand the egg upright !!! The number of positions:

5 disks, each with 10 orientations, give 105 =

10.000 positions, all reachable and solvable. More or less, the ways to Sustainable Development ,

but always reachable & solvable

Leverage Culture Context

l

The rest is history written

by the numbers…

Metis World Awareness Network • Andreas Andreopoulos, Dimini, Volos, Magnesia, Thessaly, Hellenic Republic • Tel +3024210-62979, +306977-967491, Skype: paramythas • mhtiswan@gmail.com • mhtiswan@otenet.gr • National Bank of Greece IBAN account nr: GR2601103970000039767032244 SHIFT (BIC) ETHNGRAA • Follow us on linkedin

Eco Landmarks ©TM ® is a business opportunity with a cause

You‘d better get occupied with Global Fisheries Crisis

and Smart Fishing to develop a practice

Thanks again