Lamipak Branding Campaign

Lamipak Investments 1999

Branding Brief

Campaign

About Us Incorporated in 1999

Inventor of the the singlet and star sealed (aka leak proof) bags

Pioneered the coal extrusion in Singapore

Produces a wide range of plastic packaging materials from Low Density Polyethlene (LDPE) to High Molecular Weight High Density Polyethylene (HM-HDPE) films

Succeeded in manufacturing polyethylene films about 10 times thinner than the average Low-Density Polyethylene film, maintaining high standards of quality, durability and strength.

About Us

Business’ move to being a Green Plastic Bag

Manufacturer

SEA distributer for Green Addictive, D2W

Inception of LamipakLabs

People behind Lamipak

3 Major Shareholders

Group Chief Executive Officer – Sylvester Siah

oversees the daily operations

Personal Assistant to CEO – Jacqui Heng covers the marcom spectrum

Strong Believers in Green Movement

Our Mission

To set the benchmark for ecologically

friendly bags without compromising on

quality at competitive pricing

Our Vision

To be market leader in the supply chain of

ecologically friendly plastic packaging products

around the world.

Our Guiding Principals

Ecological – made from recycled plastics

Effective – Uncompromised quality & durability

Economical – Competitive in pricing

Product Divisions

Lamipak Environment – Sole Distributer of Oxobiodegradable

addictive D2w for SEA

Lamipak Green – Production of Eco-Friendly packaging

products

Lamipak Labs – R&D, Testing of plastic products

What we want to achieve

To be the market leader in green plastic

packaging

Top-of-Recall for our different product offerings

To garner greater local and regional market awareness about Lamipak’s Green Plastic Bags

Generate sales

Target Audience

First Tier

Business Partners Locally and Regionally

Business Partners

Second Tier

Government Agencies

Public

Key Messages

Top-of-recall as a safe, environmentally friendly

high quality bag for use

Lamipak is a brand to be trusted and relied for

plastic bags

Lamipak is a strong advocator for Green

movements

Value Proposition

Environmentally Friendly Bags

User-Friendly for the family

Convenient for their lifestyles

Durable and trustworthy bag

Safe

Tone

Corporate

Sophisticated

Modern

Eco-Friendly

Timeline

No Project Timeline Remarks

1 1st set of brand draft

upon IE’s approval

Mid May Full Set of

Branding CI

2 Completion of CI End June Approved CI

3 Brand Application July Brand

Execution on

Deliverables

4 PR & Advertising August Official Launch

Deliverables

Comprehensive Set of CI

PR Plan

Media Plan

Questions

Point of contact for branding :

Ms Jacqui Heng

Project Manager

jacqui.heng@lamipak.com

6337 2277

Your Participation

Thank You