Lai Tsz Shan Winnie X1002073 Jorge Alania 9733064 1

Lai Tsz Shan Winnie X1002073Jorge Alania 9733064

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Agenda Aims of developing Facebook Pro

Value Proposition of Facebook Pro

Development Plan

Marketing Plan

Financial Plan

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Aims of Facebook Pro

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wifi

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w ifi

WorkableFunctions in different deviceWork with multi-usersAccessible in different browserSupport with MS Office Work

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IntegrativeCollaborative work in real timeAll-in-one online office workOrganize meetingIntegrate the ideas

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FlexibilityOrganize the meeting anytime anywhereChoose different types of membership planRight to access and edit the works

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InformativeShare informationUpdate News Share Files & documentsShare ideas

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Features illustrationVideo conferencing in groupShare documentsCloud based file StoragePresentation applicationEdit the works with team members

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Interface design

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上傳記錄

Video conferencing in group

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Share document

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Cloud based storage

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Presentation application

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Edit works with multi-user

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Development Process

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Future Development PlanKeep receiving feedback from userImprove the existing feature continuallyDevelop the new features

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Marketing PlanTarget segmentationPromotion plan

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Target SegmentationUser: Students from collage & university (85% &

96%)Business people

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http://techcrunch.com/2005/09/07/85-of-college-students-use-facebook/SOCIAL NETWORKING USAGE AND GRADES AMONG COLLEGE STUDENTS, Chuck Martin

Promotion PlanShort term:Offer free Beta monthly planSocial media promotionOnline viral marketingReferral CampaignEmphasis on flexibility of membership choice

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Promotion PlanLong term:Offer Birthday GiftKeep continue providing the promotional

planUse social media for promotion

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SurveyIf Facebook would have Skype, Drop box 5GB,

Google documents all together. Would you will be willing to pay for it?

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901,000,000 x14%

= 126.14 million user at the

beginning

SurveyIf your answer is no. After a year, if you see

that everyone is starting to use it, will you join them?

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15.8%21%

Survey

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Scenario Analysis

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Scenario

Probability

Market share (%)

Growth per year (%)

Optimist 0.4 12 7

Realistic 0.3 9 5

Pessimist 0.2 7 3Capacity

(GB)Price (%) User

Choice(%)5 5 70

10 10 2020 15 10

3 types of storage plan

Market Analysis

Potential Customers

Total user in existing membership in first year

Year 1 Growth rate

Year 2Growth rate

Year 3Growth rate

Less than 17 years old

0% 0.4% 0.7% 1.4%

University students

3.6% 1.5% 1.8% 2.5%

Business man, companies

6% 2.5% 3.1% 4.2%

Total 9.6%

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Market Growth

Payment methods7-11 or in any store nearbyFacebook creditPhone/electric billsPaypalVisa Card, Master cardFacebook Credit

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ProfitThe profit will be generated at the time we

sell the idea.Price = $200000 or some stocks for that

valueCost = Big survey

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Referencehttp://bx.businessweek.com/social-media-

analytics/view?url=http%3A%2F%2Fcommetrics.com%2Farticles%2F2011-cost-metrics-6-social-media-marketing%2F

http://www.slideshare.net/ruhma/financial-plan-production-cost-analysis

http://www.nickburcher.com/2011/04/facebook-usage-statistics-1st-april.html

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