Lai Tsz Shan Winnie X1002073Jorge Alania 9733064

1

Agenda Aims of developing Facebook Pro

Value Proposition of Facebook Pro

Development Plan

Marketing Plan

Financial Plan

2

3

Aims of Facebook Pro

4

5

wifi

6

w ifi

WorkableFunctions in different deviceWork with multi-usersAccessible in different browserSupport with MS Office Work

7

IntegrativeCollaborative work in real timeAll-in-one online office workOrganize meetingIntegrate the ideas

8

FlexibilityOrganize the meeting anytime anywhereChoose different types of membership planRight to access and edit the works

9

InformativeShare informationUpdate News Share Files & documentsShare ideas

10

Features illustrationVideo conferencing in groupShare documentsCloud based file StoragePresentation applicationEdit the works with team members

11

Interface design

12

上傳記錄

Video conferencing in group

13

Share document

14

Cloud based storage

15

Presentation application

16

Edit works with multi-user

17

18

Development Process

19

Future Development PlanKeep receiving feedback from userImprove the existing feature continuallyDevelop the new features

20

21

Marketing PlanTarget segmentationPromotion plan

22

Target SegmentationUser: Students from collage & university (85% &

96%)Business people

23

http://techcrunch.com/2005/09/07/85-of-college-students-use-facebook/SOCIAL NETWORKING USAGE AND GRADES AMONG COLLEGE STUDENTS, Chuck Martin

Promotion PlanShort term:Offer free Beta monthly planSocial media promotionOnline viral marketingReferral CampaignEmphasis on flexibility of membership choice

24

Promotion PlanLong term:Offer Birthday GiftKeep continue providing the promotional

planUse social media for promotion

25

26

SurveyIf Facebook would have Skype, Drop box 5GB,

Google documents all together. Would you will be willing to pay for it?

27

901,000,000 x14%

= 126.14 million user at the

beginning

SurveyIf your answer is no. After a year, if you see

that everyone is starting to use it, will you join them?

28

15.8%21%

Survey

29

Scenario Analysis

30

Scenario

Probability

Market share (%)

Growth per year (%)

Optimist 0.4 12 7

Realistic 0.3 9 5

Pessimist 0.2 7 3Capacity

(GB)Price (%) User

Choice(%)5 5 70

10 10 2020 15 10

3 types of storage plan

Market Analysis

Potential Customers

Total user in existing membership in first year

Year 1 Growth rate

Year 2Growth rate

Year 3Growth rate

Less than 17 years old

0% 0.4% 0.7% 1.4%

University students

3.6% 1.5% 1.8% 2.5%

Business man, companies

6% 2.5% 3.1% 4.2%

Total 9.6%

31

Market Growth

Payment methods7-11 or in any store nearbyFacebook creditPhone/electric billsPaypalVisa Card, Master cardFacebook Credit

32

ProfitThe profit will be generated at the time we

sell the idea.Price = $200000 or some stocks for that

valueCost = Big survey

33

Referencehttp://bx.businessweek.com/social-media-

analytics/view?url=http%3A%2F%2Fcommetrics.com%2Farticles%2F2011-cost-metrics-6-social-media-marketing%2F

http://www.slideshare.net/ruhma/financial-plan-production-cost-analysis

http://www.nickburcher.com/2011/04/facebook-usage-statistics-1st-april.html

34

35