Koleksiyon, Istanbul, Turkey Koleksiyon Manages All Sales ... · furniture manufacturers...

Challenges n Lack of stable structures in business processes

n DifficultyinERPintegrationandconstantneedforupdates

n Datapollutionderivingfromcustomerorderprocesses

n Issuesincoordinationwithoverseasduetodifferentbusiness

processes

n Abulkystructureduetolackofauser-friendlyplatform

n Notbeingabletorespondcustomerrequestsandsuggestionsin

time.

SolutionsnSAPSalesCloud

Why itelligence? n OneofthelargestinternationalpartnersintheSAPecosystem

n Offerswideandcomprehensiveservicesasaresultofhavinga

corporate structure

n Globalexpertiseandindustry-specificknowhow

n Hasaspecializedteamthatisalwaysaccessibleandabletofully

understandtheneedanddeliveracompletesolution

Benefits n Gatheringallsalesandaftersalescyclesunderoneplatform

n Providinganend-to-endsolutionbytransformingallprocesses

ofsales,marketing,campaigns,invoicing,storeandproduction

managementtoasingledigitalplatform

n Improvingmobilityofsalesteams

n Ensuringultimatecustomersatisfactionbyminimizingtimeand

operationload

n Standingapartthroughaddedvalueandpersonalizedservices

n Standardizingsalesprocessesandcustomersegmentation

n Cleaningupcustomerandorderdatatoobtainmeaningfully

analyses

n Offeringtargetedcampaignsandpriceoffers

n Achieving360-degreecustomertrackingandimprovingmarket

access

n Ensuringthatcustomersuggestionsandcomplaintsare

managedswiftly

n Acceleratingandmonitoringtheinternalprocesses.

Koleksiyon Manages All Sales and Aftersales Cycles Under One Roof...

Koleksiyon, Istanbul, Turkey

Withthevisionofbecomingaglobalsolutionpartnerofglobalarchitectsocietiesandwithmorethan40yearsofexperiencewecontinueourdigitaltransformationjourneywithSAPPlatinumpartneritelligenceTurkey.OurprojectscopeincludesSAP

SalesandServiceCloudsolutions,withwhichwegettomanagealloursalesandaftersalescyclesunderoneplatform.Whilewecanmonitoralloursalesprocessesfromasingleplatformwecanalsotrackouroperationalprocessesin27countries.Wecaneasilytrackalltheprocessesonmobiledevices,getmeaningfulanalysisbycleaningcustomerandorderdata,andachieveultimatecustomersatisfactionbyminimizingthetimeandoperationload.”

Musa Arda Koleksiyon System and Software Development Manager

Success Story as

Koleksiyon,beingoneofTurkey’smostdeeprooted

furnituremanufacturersestablishedin1972,

continuesitsdevelopmenttodaywithstoresin

Istanbul,Ankara,Izmir,Antalya,Adana,Bodrum

andGaziantepinTurkey,withofficesinEU

countries,theMiddleEastandtheUSA.Aimingto

expanditsglobalpresence,standardizeand

acceleratesales,marketingandaftersalesprocesses

ininternationalnormstogainmomentumand

flexibility,andensurethatalloperationalprocesses

inTurkey,alongwith27othercountriescanbe

monitoredviathesamesystem,Koleksiyonchose

itelligenceasitsguideonthiswide-scaledigital

transformationjourney.

TheflexibleandcustomizablestructureofSAPC/4

HANAwasanimportantfactorforKoleksiyonfor

theirsearchofamobileandintegratedplatform.

Thesalesteamtooktheleadinthisdigitalization

journeyfromthebeginning,theirambitionwasto

leadthecompetitionwithmobility,tohavea

standardplatforminallbranchescountrywide,to

createreal-timeanalysisreportsbasedonmore

qualifieddata,tocreatecustomer-centricfrontend,

andtobuildaplatformresponsivetoKoleksiyon’s

futurestrategies.

Projectimplementationphase,carriedoutin

cooperationofitelligenceandtheKoleksiyonteam,

consistedoffourstages;preparation,analysis,

adaptation&development,andgo-live.Theproject

wassuccessfullyimplementedinlessthanayear

followingend-usertestsandqualitycontrol

processesconductedateachstage.Potentialrisks

wereminimizedwithanalysisandcontrol

mechanismscarriedoutbeforetheproject,and

industry-specificexpertiseofitelligenceplayedakey

role,particularlyatthisstage.

Inadditiontoprovidingseveraladvantagesforsales

teamsandseniormanagementatKoleksiyon,the

SAPSalesCloudsolutionalsocontributed

significantaddedvaluetodigitalizationthrough

customer-relatedservices.Thesolution,which

allowscustomerstomanageandanalyzetheir

ordersinrealtime,becameanimportantstepin

termsofbothdigitalizationandalsoimproving

brandrecognition.Havinganinternationally

standardizedinfrastructureinsales,marketingand

aftersalesprocesseshelpedtomanageordersfaster,

easierandmoreflexibly.Astheservicequalityof

customerserviceteamsincreased,segmentationof

customerscouldbemademoreeasily.Inshort,

Koleksiyonnowmovestowarditsfuturestrategies

withmoreconfidence,thankstotheSAPC/4HANA

solution,aplatformthatminimizesthetimeand

operationload,andensuresultimatecustomer

satisfaction.

Company: Koleksiyon

Industry: Furniture

Employees: 700

Head Office: Istanbul, Turkey

Websites: www.koleksiyon.com.tr

Our company set off on this journey

in 1972 in Ankara, and today operates

with high-technology and high-capacity

production lines and 700 employees in 27

countries. Our aim is to always ensure ‘ultimate

customersatisfaction’andsofarwetookimportant

stepsinlinewiththisvision.Thankstotheproject

we implemented together with itelligence Turkey

in only a year, we have now standardized our

marketingandaftersalesprocessesininternational

norms, and gainedmomentum andflexibility. As

a result,we are able to improve aftersales quality

by accurately assessing customer demands and

offeringthemostsuitableproducts.”

Musa Arda

Koleksiyon System and

Software Development Manager

Aswestandardizedalltheprocesses,

wegainedmomentumandflexibility!