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#HouSuperBowl
MEDIA
Social interactionson Facebook and Twitteron Super Bowl Sunday
190.8M
Followers ofHouston Super BowlHost Committee
95,702
154K Super Bowl LI app downloads 470K total check-ins (Fan Mobile Pass)650K unique visits to www.housuperbowl.com from Jan 1-Feb 5, 1.62M page views97 media outlets at Radio Row 16 of top 20 Markets in U.S. represented International markets, Mexico City and Vancouver, also represented
SUPER BOWL LI BROADCAST
totalviewers 172,000,000
70%U.S. homestuned in
averaged
viewers111.3M
THE MOST WATCHEDSUPER BOWL EVER
1.3 Millionattended Super Bowl LIVE & NFL Experience
AN ALL-TIME RECORD ATTENDANCE
experienced Future Flight:A Journey to Mars Experience
31,62017,400
StationaryVR viewers
14, 20Riders
Twitter Impressionsof #SB51 worldwide
5.6B
HoustonLIVE
75 local performers
91 TEXAS ACTS
22 HOUSTON AREA
FOOD TRUCKS
3 AREASOF FOCUS
READON
PLAYON
LEADON
$4 MILLION raised forHouston areanon-profits
78 grants
awarded
5,100personal libraries
created
16schools
participating
SUPER BOWL LIHALFTIME SHOW WITH
LADY GAGAWAS THE MOST WATCHED MUSICAL
EVENT OF ALL TIME
118 Millionbroadcast viewers
80 Milliononline views
25,079shifts
worked
140,442 hours
worked
32,187applications
started
20,029 invitations
to interview
10,000 total volunteers
COMMUNITYENGAGEMENT
BUSINESS CONNECT
191presentations to
civic organizations
15TOUCHDOWN
TOUR
413 businessestook part
4 of 5 largest rider days in METRO Rail history Feb 1-4.
TRANSPORTATION
15%of fans at the gametook an Uber toget there
Prepaid parking spots
4,472Feb. 4 Single-Day Record
109,500
riders During 9 days of
Super Bowl LIVEpresented by Verizon
METRORail
events
n tage
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