#HouSuperBowl MEDIA Social interactions on Facebook and Twitter on Super Bowl Sunday 190.8M Followers of Houston Super Bowl Host Committee 95 , 702 154K Super Bowl LI app downloads 470K total check-ins (Fan Mobile Pass) 650K unique visits to www.housuperbowl.com from Jan 1-Feb 5, 1.62M page views 97 media outlets at Radio Row 16 of top 20 Markets in U.S. represented International markets, Mexico City and Vancouver, also represented SUPER BOWL LI BROADCAST total viewers 172,000,000 70% U.S. homes tuned in averaged viewers 111.3M THE MOST WATCHED SUPER BOWL EVER 1.3 Million attended Super Bowl LIVE & NFL Experience AN ALL-TIME RECORD ATTENDANCE experienced Future Flight: A Journey to Mars Experience 31,620 17,400 Stationary VR viewers 14, 20 Riders Twitter Impressions of #SB51 worldwide 5.6B Houston LIVE 75 local performers 91 TEXAS ACTS 22 HOUSTON AREA FOOD TRUCKS 3 AREAS OF FOCUS READ ON PLAY ON LEAD ON $ 4 MILLION raised for Houston area non-proﬁts 78 grants awarded 5,100 personal libraries created 16 schools participating SUPER BOWL LI HALFTIME SHOW WITH LADY GAGA WAS THE MOST WATCHED MUSICAL EVENT OF ALL TIME 118 Million broadcast viewers 80 Million online views 25,079 shifts worked 140,442 hours worked 32,187 applications started 20,029 invitations to interview 10,000 total volunteers COMMUNITY ENGAGEMENT BUSINESS CONNECT 191 presentations to civic organizations 15 TOUCHDOWN TOUR 413 businesses took part 4 of 5 largest rider days in METRO Rail history Feb 1-4. TRANSPORTATION 15% of fans at the game took an Uber to get there Prepaid parking spots 4,472 Feb. 4 Single-Day Record 109 , 500 riders During 9 days of Super Bowl LIVE presented by Verizon METRORail events 2n 6tage

&KLM,:NOP,P$ P%#Z,]%]% - PR Newswiremma.prnewswire.com/.../516489/Super_Bowl_LI_infographic.pdf&'()+,)-./0(.)'-1 '-,2(/3''4,-5,67)../0 '-,&89/0,:'7+,&8-5*;!"#$%& 2'++'7/01,

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Page 1: &KLM,:NOP,P$ P%#Z,]%]% - PR Newswiremma.prnewswire.com/.../516489/Super_Bowl_LI_infographic.pdf&'()*+,)-./0*(.)'-1 '-,2*(/3''4,*-5,67)../0 '-,&89/0,:'7+,&8-5*;!"#$%& 2'++'7/01,

#HouSuperBowl

MEDIA

Social interactionson Facebook and Twitteron Super Bowl Sunday

190.8M

Followers ofHouston Super BowlHost Committee

95,702

154K Super Bowl LI app downloads 470K total check-ins (Fan Mobile Pass)650K unique visits to www.housuperbowl.com from Jan 1-Feb 5, 1.62M page views97 media outlets at Radio Row 16 of top 20 Markets in U.S. represented International markets, Mexico City and Vancouver, also represented

SUPER BOWL LI BROADCAST

totalviewers 172,000,000

70%U.S. homestuned in

averaged

viewers111.3M

THE MOST WATCHEDSUPER BOWL EVER

1.3 Millionattended Super Bowl LIVE & NFL Experience

AN ALL-TIME RECORD ATTENDANCE

experienced Future Flight:A Journey to Mars Experience

31,62017,400

StationaryVR viewers

14, 20Riders

Twitter Impressionsof #SB51 worldwide

5.6B

HoustonLIVE

75 local performers

91 TEXAS ACTS

22 HOUSTON AREA

FOOD TRUCKS

3 AREASOF FOCUS

READON

PLAYON

LEADON

$4 MILLION raised forHouston areanon-profits

78 grants

awarded

5,100personal libraries

created

16schools

participating

SUPER BOWL LIHALFTIME SHOW WITH

LADY GAGAWAS THE MOST WATCHED MUSICAL

EVENT OF ALL TIME

118 Millionbroadcast viewers

80 Milliononline views

25,079shifts

worked

140,442 hours

worked

32,187applications

started

20,029 invitations

to interview

10,000 total volunteers

COMMUNITYENGAGEMENT

BUSINESS CONNECT

191presentations to

civic organizations

15TOUCHDOWN

TOUR

413 businessestook part

4 of 5 largest rider days in METRO Rail history Feb 1-4.

TRANSPORTATION

15%of fans at the gametook an Uber toget there

Prepaid parking spots

4,472Feb. 4 Single-Day Record

109,500

riders During 9 days of

Super Bowl LIVEpresented by Verizon

METRORail

events

n tage

Page 2: &KLM,:NOP,P$ P%#Z,]%]% - PR Newswiremma.prnewswire.com/.../516489/Super_Bowl_LI_infographic.pdf&'()*+,)-./0*(.)'-1 '-,2*(/3''4,*-5,67)../0 '-,&89/0,:'7+,&8-5*;!"#$%& 2'++'7/01,

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