Klemit Reef Communication Plan Summary Example Communicating for a Sustainable Fishery at Klemit...

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CommunicatingforaSustainableFisheryatKlemitReefAtoll(Fictionalcasestudyforcommunicationplansummaryexample)

Background:KlemitReefAtoll(theAtoll)isrecognizedlocallyandinternationallyforitspristinecoralreefs,biodiversity,andabundantconchandlobsterfisheries.TheAtollprovideslivelihoodsforlocalfishersandfoodsecuritytotwonearbycommunities,VilleandSt.Coral.Therearecurrentlytwomarineprotectedareas(MPAs)withintheAtoll,comprising15%ofthetotalareaoftheAtoll.Unfortunately,theseMPAsarenotenoughtomitigateagrowingpopulationandunsustainablefishing,andasaresultthereisadeclineinimportantcommercialconchandlobsterpopulationswithintheAtoll.KlemitEnvironmentGroup(KEG)hasplayedacriticalroleinmanaginguseoftheAtollandactivitieswithintheMPAs.Thesedutiesincludeeducatingvisitorsandresidents,andconductingresearchandmonitoringtounderstandandbalancehumanuseandresourcehealth.KEGprogramsaresupportedbyanumberofstaffpositions,including:acommunityliaisonmanager,environmentaleducationofficer,environmentalcommunicationsdirector,andrangerswhointeractandcommunicatewithfishersandtheirfamiliesinVilleandSt.Coral.FishersfromthesecommunitiesfishattheAtollyear-round.Tosupporttheoutreachworkofstaff(e.g.helpthemhostmeetingsandconsultwithcommunitystakeholders),KEGprovidesrelevantequipmentsuchaslaptops,projectors,vehicles,andprintingservices.ThecommunitiesofVilleandSt.Coralarelocatedapproximately100milesnorthofthemaincitywhereKEG’sofficeislocated.AvehicleisavailableforKEGstaff,however,obtainingfuelforthevehicleisaregularchallenge.Overtheyears,KEGhasmaintainedahealthyrelationshipwithgovernmentagencieskeytothemanagementandsupportoftheKlemitReefAtoll.KEGalsocollaborateswithothernon-governmentalorganizationsonenvironmentalmonitoringandoutreachprojects,andwithfivefishingassociationsservingthefishingcommunitiesofVilleandSt.Coral.Whiletheirrelationshipwiththefishingassociationsishealthy,KEGfindsitfrustratingtoworkwiththefishingassociationsbecausetheirmeetingsoftenhavesparseattendance.Thisismostlyduetofishers’scheduleswhicharesubjecttoweatherandfishingseason.Oneofthefishingassociationsisalsonotwellorganized,whichcancreatecoordinationchallengeswhenworkingtogether.Goal:IncreasecommercialconchandlobsterstockswithinKlemitReefAtollby25%by2025.Objectives:ObjectiveA:Engage30%offishersfromVilleandSt.Coralinthedecision-makingprocesstoestablishanewMPAby2020.(I.e.getthemtoactivelyparticipateintheplanningprocess.)ObjectiveB:DecreaseillegalactivityinexistingMPAs,includingillegalentryandthetakingofundersizeandout-of-seasoncommercialspecies,by50%by2020.

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ObjectiveC:Identifyincomediversificationopportunitiesforfishersandtheirfamiliestopromoteasustainablefisheryby2018.ObjectiveD:Securealternativelivelihoodsfor20fishersfromVilleandSt.Coralby2020.ThiscommunicationplanisfocusedonObjectiveA:Engage30%offishersfromVilleandSt.Coralinthedecision-makingprocesstoestablishanewMPAby2020.TargetAudiences:FishersfromVilleandSt.CoralApproximately200fishersfromVilleandSt.CoralusetheAtollasafishinggroundforconchandlobster.Mostfishersaremembersofafishingassociation.Thefiveassociationscompriseapproximately1/3ofthetotalfisherpopulationinVilleandSt.Coral.(Thereareotherfishersthatremainindependentfromtheassociation.)In2012,KEGconductedasocio-economicassessment(SocMon)focusedonfisherswithinthesetwocommunities.TheSocMonreporthighlightedtheincreaseinthenumberoffishers,continuedillegalfishingactivitieswithintheprotectedareas,theabsenceoffishersfromdecisionmaking,andtheneedforsupplementallivelihoodprojectsforfishers.Thereportalsohighlightedthemarginalizationofwomeninthefishingindustryandtheirroleinthehousehold.InfluentialAudiencesPotentialinfluentialaudiencesforthefishersincludetheirfamilies,spousesandchildreninparticular,otherwell-respectedfishers,andcommunityleaders,suchasreligiousleaders.

ExistingResearch:• SocioEconomicAssessment(KEG2012)• Statusoffishspeciesinthereplenishmentzoneadjacentareas(KEGMarine

ResearchReport2010-2017)• Numberofarrests/detentions(KEGAnnualReport2014-2018)• KEGSkillSetAssessmentreportforVilleandSt.Coral(2017)

AdditionalResearchNeeded:FocusgroupswillbeconductedtolearnmoreaboutfishersfromVilleandSt.Coral,suchastheirvaluesandcoreconcerns,andwhattheythinkabouttheMPAs,violations,andalternativelivelihoods,etc.

KeyMessages:Audience:VilleandSt.CoralfishersOverarchingissue:UnsustainablefishingProblem:ScarcityofadultconchandlobsteratKlemitReefAtoll

Sowhat:Lossofincomeduetoreducedcatchperuniteffort–nowhavetofishhardertogetlessfishSolution:Helpourmarineprotectedareasgrowmoreandbiggerfishsothey“spillover”toareaswherewecanfish.Participateinthedecision-makingprocessforprotectedareas.Benefit:Moreandbiggerfishadjacenttoprotectedareasmeanseconomicbenefitforyouandyourfamilies

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Messengers:• KEGCommunityLiaisonManager(conductsworkshopsandmeetingsinthefishing

communitiesofVilleandSt.Coral)• KEGEnvironmentalEducationOfficerandEnvironmentalEducationand

CommunicationsDirector(carryouteducationalandawarenessvisitstokeystakeholdersinthefishingcommunitiesofVilleandSt.Coral)

• RespectedfishersfromVilleandSt.Coral• LocalchurchleadersfromVilleandSt.Coral• Fishingfamilies,inparticularspousesorpartners

TacticstoengageVilleandSt.Coralfishersinthedecision-makingprocessforMPAs:

• Developcompellingoutreachmaterialshighlightingkeymessages(emphasizethesowhat).Materialswillbeusedwhenconductingoutreachtactics.

• Recruitwell-respectedfishersasmessengerstogetotherfishersinvolvedinMPAplanningandadvocateforMPAsduringandoutsideofmeetings.Preparefisherstobemessengersandprovidethemwithoutreachmaterials.

• Joinfishingassociationmeetingsandwhenpossiblepresentduringthemeetings.• Encouragefishers(especiallyinfluentialmembersofthefishingassociation)to

attendtheKlemitReefAtollAdvisoryCommitteetobecomeinvolvedinMPAplanning/decision-making.

• Hostmeetingswithfishersintheircommunitiesduringpopularlocaleventswhenfishersareonvacation,i.e.notoutfishing.

• Conductboat-to-boatoutreachpre-conch/lobsterseason.• Hostfreemovienightsinbothcommunitiesasawaytoengagefishersandtheir

families.Measurements:Tomeasureprojectsuccess,weaimtohaveameasurementdeviceforalltacticssowewillknowifourmethodsareworkingand,ifneeded,reviseaccordingly.Wewillcontinuetomonitorandassessmarineresources,suchaspopulationstatusofconchandlobsterwithinandoutsidetheprotectedareas,toknowifthenewMPAisgettingusclosertoourgoal.TacticMeasuresTactic:Recruitwell-respectedfishersasmessengersMeasures:

• Numberofnewmessengers• Numberofinteractionsmessengershavewheretheyareactivelyengagingothers

aboutthebenefitsofMPAsandhowtheycangetinvolved• Numberofpressopportunities

Tactic:JoinandpresentatfishingassociationmeetingsMeasures:

• NumberofmeetingsKEGstaffparticipatein• Numberoffishersinattendance• NumberofnewsupportersofMPAs,e.g.messengers,gainedthroughmeeting• Changeinparticipants’knowledgeoftheregulationsafterthemeeting(survey)• NumberofnewfisherswhoagreetoparticipateintheKlemitReefAtollAdvisory

Committee• Numberofinformationalmaterialsshared

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Tactic:HostmeetingswithfishersintheircommunitiesduringpopularlocaleventsMeasures:

• Numberoffishersmetwith• NumberofnewfisherswhoagreetoparticipateintheKlemitReefAtollAdvisory

Committee• Numberofinformationalmaterialsshared• NumberofparticipantsactivelyparticipatinginCommitteemeetingsandtasks• Changeinparticipants’knowledgeandsupportofMPAsafterthemeeting(survey)

Tactic:Boat-to-boatoutreach(pre-conch/lobsterseasonopening)Measures:

• Numberofboat-to-boatinteractions• Numberoffisherswho,aftertheinteractions,areawarethevalueofMPAsandhow

theycangetinvolved• NumberofnewfisherswhoagreetoparticipateintheKlemitReefAtollAdvisory

Committee• Numberofinformationalmaterialsshared

Tactic:HostmovienightsinbothcommunitiesasawaytoreachfishersandthepeoplewhomayinfluencethemMeasures:

• Numberofpeopleinattendance• NumberofpeoplewhosignuptoreceiveinformationaboutthenextMPAplanning

meeting• Numberofpeoplewhotakeinformationtosharewithothers

Timeline/ActionItems:

• March2018:Reviewinternalandexternalreports(marinemonitoring&enforcement)andthenewNationalProtectedAreasSystemAct.

• March:PlanforfocusgroupstolearnmoreaboutfishersfromVilleandSt.Coral• April:Conductfocusgroupsandbegintopreparemessages• EndofApril:Finalizekeymessagesandcreateapresentationanddevelopoutreach

materials• April20-May15:Identifyandtrainmessengersondeliveringmessages• May,June,andJuly:Joinfishingassociationbi-weeklymeetings• JuneandJuly:Coordinatecommunitymeetingswithfishers• AugustandSeptember:Conductboat-to-boatoutreachattheAtoll• September:FirstKlemitReefAtollAdvisoryCommitteemeeting(dateinSept.TBD)• HostmovienightsTBD• MonitorresourcesandactivitiesintheAtollandMPAs–ongoing• Evaluation–Discussresultsfrommeasureswithkeyprojectparticipantsand

advisors6monthsintoprojectthenagainafteryearoneStilltodo:Assignrolesforalltasks.