KEEP MAKING MINIMUM VIABLE PROTOTYPES · MINIMUM VIABLE PROTOTYPES. @michihito UX & Service...

KEEP MAKING MINIMUM VIABLE PROTOTYPES

@michihito

UX & Service DesignerCreative technologist

FACT #1

We always have restricted recourses when it comes to budget, time and expertise.

Many companies fail to provide their client with what they really need.

CONTEXT

AIM TO BALANCE

Desirability

Viability

Feasibility

“What people want”

“How we succeed”

“What we can make”

FACT #2

“A Prototype is not a product. It’s not a silver bullet.”

PROTOTYPES CAN HELP ACCELERATING DECISION MAKING PROCESS.

BUILD SOMETHING ON DAY ONE. LEARN EARLY, LEARN OFTEN.

– Don Norman

We find the real value for both business and customers.

We test ideas quickly.

HI

LO

MANAGING UNCERTAINTY

People are interested but need more clarity.

UN

CERT

AIN

TY

DAYS

WEEKS

MONTHS

PRODUCTISATION

DAYSWEEKS

MONTHS

Research

DISCOVER

LEARN AND MAKE DECISIONS

We test ideas quickly.

People are interestedbut need more clarity.

We find the real value forboth business and customers.

?ROLE OF PROTOTYPE

1. Exploring 2. Envisioning 3. Verifying

. !THINKING BY DOING MAKING VALUE PROPOSITION DELIVERING GOOD STUFF

FACT #3

Products have become service oriented to keep customer happy.

PROTOTYPING UX DESIGN

ARTEFACT

USE

CONTEXT

TOUCH POINT

PROTOTYPING SERVICE DESIGN

BLOMKVIST 2016

ARTEFACT

USE

CONTEXT

TOUCH POINT

ARTEFACT

USE

CONTEXT

TOUCH POINT

ARTEFACT

USE

CONTEXT

TOUCH POINT

SOUND-LIKEWORK-LIKELOOK-LIKEFUNCTIONAL MODELSAPPEARANCE MODELS NARRATIVE MODELS

DIFFERENT PROTOTYPES

SOUND-LIKEWORK-LIKELOOK-LIKE

DIFFERENT PROTOTYPES

https://www.youtube.com/watch?v=UNhGyG9NUtE

“PROTOTYPING IS LIKE HAVING HOME PARTIES”

THANK YOU@MICHIHITO