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Institut für RegenerativeMedizin • IREM
BioEntrepreneurship & Innovation (BEI) Program
From Scientist to BioEntrepreneur - Creation of a Marketable Product
Simon P. Hoerstrup MD, PhD & Roger M. Nitsch MDElke Zappe, dipl. oec. & Dr. Anneke Hibbel
Entrepreneur in Residence: Dr. Bettina Ernst, Preclin Biosystems AG
Institut für RegenerativeMedizin • IREM
University of Zurich & ETH
Institut für RegenerativeMedizin • IREM
Our mission: bridging the ‘valley of death’
Basic ResearchPre-Clinical Research /
Proof-of-ConceptClinical Translation /
Technology Transfer
Therapy
Products
Bench / Invention
Translational Infrastructure(GLP&GMP)
First-in-Man Trials(GCP)
Bedside / Product
Clinic / Market
Product design & development
Prototype testing
Institutions, research grants, etc. Venture capital, industry partnerships
Classical Academic Research Wyss Zurich
Institut für RegenerativeMedizin • IREM
BioEntrepreneurship & Innovation (BEI)
But:
many Biotech companies are founded by scientists
& many startups are facing the same problems and pitfalls
Efficient translation of scientific inventions & innovations
into novel therapies, services & products
key factor of the Life Sciences success model in Switzerland
Zurich:vast talent pool &
excellent research institutions
great # of successful spin-off companies
BioEntrepreneurship & Innovation (BEI) Program
The new BEI program supports the sound preparation & start of spin-offs, using a pragmatic, hands-on approach
Institut für RegenerativeMedizin • IREM
The modular BEI ProgramModule A: Beginners
• Get introduced to, and inspired by, BioEntrepreneurs• Find a team and a business idea
Module B: Fundamentals
• Explore essential themes in BioEntrepreneurship: regulatory affairs, accounting / finances & legal aspects of founding a company
• Bi-weekly pitches in front of that week’s expert
Module C: Case studies & coaching• Fine-tune your business plan, prepare for founding your startup
Institut für RegenerativeMedizin • IREM
Goals of Module A
§ Learn from experienced BioEntrepreneurs how scientific results can be transferred intoinnovation & marketable products
§ Find your team and develop your business idea
§ Prepare your first business pitch
§ Test BioEntrepreneurship as a career option
Institut für RegenerativeMedizin • IREM
Structure of module A
Day 1: 3H approach & BioEntrepreneur talkfind your team and your business idea
Three weeks:Pitch preparation supported by additional infos & coaching provided BEI staff
Day2: BioEntrepreneur talk & team pitches
Institut für RegenerativeMedizin • IREM
The 3H concept - Martin Trust, MITThe Hipster („Design“)
The designer/creative genius ensures that the final product is cooler than anything else out there
The Hacker („Technology“)
Resembling MacGyver with their ability to wield various lines of code or programing languages
The Hustler („Finances“)
Concerned with the question: ‘It’s cool, but is it something our partners and clients want?'
Institut für RegenerativeMedizin • IREM
design & user experience (UX)Hipster
engineers & developersHacker
marketing & businessHustler
Minimum Viable Product (MVP)
Build functional prototypes (protect IP)
Improve UX so people convert
Scale customer acquisition & distribution
Martin Trust, MIT: 26K new companies, 3.3 mio new jobs, 2.2 trillion annual revenues, 12th biggest global economy
Minimum Viable Team (MVT)
Minimum Viable Product (MVP)
Institut für RegenerativeMedizin • IREM
Dr. Bettina Ernst, Preclin Biosystems AG
2008 - present Preclin Biosystems AG: Co-Founder & CEO
2003 - 2008 ETH Zurich: Research, Management & Lecturing
2001 - 2003 LICR: R&D
1992 - 1999 The Scripps Research Institute: PhD in Immunology & Postdoc
Today’s Entrepreneur in Residence:
Institut für RegenerativeMedizin • IREM
What are you passionate about?
How would your friends describe you?
What skills do you have?
What skills are you looking for in a (co-)founder?
Why should I pick you?
What was you biggest success as a Hipster / Hacker / Hustler?
Team building by Speed Dating
Institut für RegenerativeMedizin • IREM
How to prepare for Day 2
Develop your business strategy including:
v Business idea (product/service, IP, target group, naming)
v Primary market research
v Resources (team, financing, marketing & sales, timing)
Prepare a sales pitch & mail the presentation (maximum 7 minutes)
until 10 September for the session on 12 September
Institut für RegenerativeMedizin • IREM
Inspiration for the development of your pitch
Company pitch of CUTISS AG - UZH spin-off:
How to develop your own pitch deck:http://biosourceconsulting.com/develop-powerpoint-pitch-deck-biotech-investor-presentations/
Institut für RegenerativeMedizin • IREM
Time schedule for day 209:30 - 10:45 Olga Peters: Co-Founder and CFO at Qualysense AG + Q & A
10:45 - 10:50 Break
10:50 - 12:50 Sales pitches of all teams & feedback by BioEntrepreneurs
12:50 - 13:00 Recap & overview of Module B
Institut für RegenerativeMedizin • IREM
The perfect start-up
‘‘The perfect start-up is a combination of chance, team & timing. The ideal start-up:
adresses a huge market place that is open to change or is being created by a paradigm shift,
has a team that is sensitive enough for the requirements of the market, hitting the market at just the right time - not too early and not too late.
Each of these characteristics, if poorly implemented, kill the venture.‘‘
Oliver Samwer, Rocket Internet, 2016