View
222
Download
0
Category
Preview:
Citation preview
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 1/15
Katherine Ognyanova (Katya)USC Annenberg School of Communication
katya@ognyanova.net, www.kateto.net
Political Efficacy on the Internet:A Media System Dependency Approach
(NCA 2012, Top Papers in Political Communication Panel)
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 2/15
Definition: The feeling that individual political action does
have, or can have, an impact upon the political process, that
is, that it is worthwhile to perform one's civic duties(Campbell, Gurin, and Miller, 1954)
Internal Efficacy: Feelings of personal competence to
understand and to participate effectively in politics.
External Efficacy: The perceptions of the responsiveness of
political bodies and actors to citizens' demands.
P o
l i t i c a l E f f i c a c
y
Political Efficacy
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 3/15
Political Efficacy and Internet Use
Efficacy and Internet use/exposure:• Theoretically predicted positive relationship
• Inconsistent results: some studies find sizeableeffects, others – small or no effects.
Media, participation, and political efficacy:• Associated with news media use• Associated with media credibility• An important predictor of political participation
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 4/15
Internet and Efficacy: Resolving the Ambiguity
Use Internet-specific measures of political efficacy rather than
generic ones (i.e. efficacy with regard to the medium)
MSD approach: look at Internet dependency rather than binary
use/no use or measures looking at exposure (time spent online)
H1a: Internet dependency will predict Internet political efficacy.
H1b: Dependency (vs. exposure) is a better predictor of efficacy.
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 5/15
Dependency, Exposure, and Political Efficacy
Political
Efficacy
Internet
Dependency
InternetExposure
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 6/15
Internet Utility
Perceived utility of the medium
Information Utility:
News Scope
Information Utility:
News Credibility
Social Utility:
Political Ties
Political
Efficacy
Internet
Dependency
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 7/15
Perceived utility of the medium
H2a: News scope→ Internet Efficacy
H2b: News scope→ Internet Dependency→ Internet Efficacy
H3a: Perceived Credibility→ Internet Efficacy
H3b: Perceived Credibility→ Internet Dependency→ Internet Efficacy
H4a: Political Homophily→ Internet Efficacy
H4b: Political Homophily→ Internet Dependency→ Internet Efficacy
Information Utility: News Scope
Information Utility: Perceived Credibility
Social Utility: Political Homophily
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 8/15
Dataset used in the analysis
Digital Future Study: Americans on the Internet
• Conducted April to August of 2010• National RDD telephone sample (50 states + DC)
Digital Future Survey 2010: Protocol & Participants
•A total of 1926 respondents, age 12 and over• Internet users (86%) age 16 and over (n=1254)
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 9/15 I n
t e r n e t E f f i c a c y & D e p e n d e n c y
Social Importance
Information Importance
Entertainment Importance
.47
.64
.75
ω = .75
InternetDependency
Gives political power
Gives a say in government work
Helps understand politics
Makes public officials accessible
.84
.84
.61
.72
α = .84
Internet
Efficacy
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 10/15 M
e a s u r i n g I n t e
r n e t I n f o r m a
t i o n U t i l i t y
Trustworthy, reliable sources
Intent for news is transparent
Watchdog for govt, business
High quality of news content
Fair and balanced coverage
.70
.75
.69
.75
.71
α = .86
Provides local news
Provides national news
Provides international news
Puts the news in context
News content is comprehensive
.81
.78
.74
.57
.79
α = .85
Information Utility:Online News Scope
Information Utility:Perceived Credibility
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 11/15
Political Ideology
Education
Age
Social Utility:
Political Similarity
Information Utility:Online News Scope
Information Utility:
Perceived Credibility
Political Efficacy
Online
Internet Dependency
Internet Exposure
(time online)
H3b
H2a
H1c
H2b
H3aH1a
H1b
H4b
H4a
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 12/15
Political Ideology
Education
Age
Social Utility:
Political Similarity
Information Utility:Online News Scope
Information Utility:
Perceived Credibility
Political Efficacy
Online
Internet Dependency
Internet Exposure
(time online)
.20
.20
.15
.14
.31
.01
.03
.10
.08
.12
-.25
.05
.06
.28
.17
-.15
.02
Model Fit: χ 2 = 13.5 ( p=.26 ) DF=11 RMSEA=0.01 GFI=1
.15
.14
.17
.01
.20
.31
.20
.28
.02
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 13/15
Direct, Indirect, and Total Effects
Direct effect
on Dependency
Direct Effect
on Efficacy
Indirect Effect
on Efficacy
Total Effect
on Efficacy
Social Utility .20 ** .15 ** .03 ** .18 **
Online News Scope .31 ** .14 ** .05 ** .19 **
Perceived Credibility .01 .20 ** .00 .21 **
Political Ideology .12 ** .08 ** .02 ** .10 **
Education .03 .10 * .01 .11 **
Age -.25 ** .06 -.04 ** .02
Internet Dependency --- .17 ** --- .17 **
* p < 0.05 ** p < 0.01
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 14/15
Future Research
• Impact of Internet-specific political efficacyon online political engagement.1
• More specific utility & dependency measures.
• Measures based on production, not just consumption. 2
• More specific efficacy measures:split internal and external efficacy items.3
• Longitudinal Analysis: Dependency over time.
• Environmental factors: uncertainty/ambiguity.4• Add selective exposure to media content to the model
(registered preference for political info seekers).5
7/27/2019 Katherine Ognyanova
http://slidepdf.com/reader/full/katherine-ognyanova 15/15
Contact Information:
Katherine OgnyanovaE-mail: katya@ognyanova.net
Website: www.kateto.net
Thank you!
Recommended