Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI...

Kate Farinholt, Executive Director, NAMI Metro Baltimore

Lora Thomas, Executive Director,NAMI Illinois

Building NAMI:

Programs Build Partnerships

Partnerships Build Programs

• How do we grow our organizations?

• How do we grow our

capacity to have an impact?

More capacity means….

…doing more

…with limited resources

…empowering others

…to do our work!

More people and organizations:

...posting our fliers

and brochures?

…forwarding email announcements?

Packed programs

More program participants lead to:

– More program VOLUNTEERS

– More dedicated graduates who do outreach

– More connections

More outreach workers…

…attending fairs & festivals

…presenting workshops?

…arranging media?

…telling their employers & organizations about us?

Capacity to do:

• More....

• More....

• More….

And we can do this by….?

1) knowing and leveraging our core stakeholders and

2) by building and then leveraging partnerships

Key common points

• Know who “we” and “they” are

• Give “them” what they need

• Stick to your/our mission and plan – but grab opportunities

• Use resources strategically to accomplish specific goals

• Ride that ripple effect

Program Participants & Outreach

• Collect and use data• Know your participants• Keep prospects connected• Help participants recognize their

networks and affiliations• Train them to leverage contacts• Give them the tools they need• Collect data and use it!

Build your contact list & database

• Organization contacts• Profession• Employer• Potential volunteer

(how?)• Skills and interests• Mental illness issues

More data to collect

• Affiliations

• Access?

• Decision-maker? Type?

• What else?

Know program participants

• Get the basic info! • How? ASK! • Train your program leaders

to understand their role: to ask, report and recruit.

• Collect this contact info for your database and listserv etc.

IDENTIFY affiliations & networks

• Work with program participants and other volunteers to recognize their affiliations and networks

• Collect this contact info for your database, listserv etc.

• USE all affiliations and networks

• But prioritize based on target audiences AND GOALS

USE affiliations & networks

• Train these stakeholders and give them the tools to use affiliations and to access them for NAMI

• Collect this contact info for your database, listserv etc.

• Use your data!

Know your program participants

• Intake• Identification

and recruitment

• Tracking and Followup

Intake & “Registration”Teachers & FacilitatorsMentors & LeadersF2F 1, 11 & 12P2P: 1

Recruit and empower (train) program participants

• Adopt a Site • Fairs and Festivals• Smarts for

Advocacy• Ambassadors• IOOV • Speakers• Recruiting site and

outreach partners

• Trainings

• “Refreshers”

• Use Annual Meetings etc.

Key points about partnerships:

• Create and USE your contact lists

• Remember core NAMI strengths

• Be strategic• Offer value and

opportunity• Be the catalyst • Leverage OTHERS’

capacities

USE core NAMI strengths:

• Personal experience is powerful

• Peers reach peers• We have valuable access to

stakeholders• Volunteers • Access to resources• Reputation

Strategic & Creative Partnerships

• What are your strategic outreach goals? Target audiences?

• What are your other needs?• Move YOUR mission forward• Balance time/resources vs.

potential results• 2-3 goals• Don’t reinvent the wheel: toolkits

and templates• Think “outside” traditional

partners

Events and Projects

SpeakerTheatre EventsFilm ShowingExpert SpeakerWriters and ArtistBusiness BreakfastJoint Projects

MIAW Profile SheetName:_________________________________________Address:_______________________________________

_________________________________________

Employer:__________________________

Organization You are Representing:________________

Day #:_______________Night #:___________________

Email address: __________________________________

List your Organization Affiliations (i.e. Towson Alumni, member of Greenvale Church, Sorority etc.): __________________________________ ____________________________________________________________________ ____________________________________________________________________ _____________________________________________________________________ __________________________________

Would you like to be contacted about our Annual NAMI WALK? YES NO

Criminal Justice Project:

www.nami.org/sites/ namimetrobaltimore

• Everyone is a potential capacity builder

• Recruiting and leveraging never ends

• Know who they are

• Collect information: USE it

• Offer value

Key elements of success

• Integrated outreach

• Ongoing outreach

• Intake and recordkeeping

• Know your stakeholders, supporters and partners

…And

• Keep prospects connected

• Keep potential recruiters connected

• Leverage program participants

• Leverage community partners’ networks and resources

Benefits of Partnerships

• Consistent Messages• One Loud Voice• Together We are Stronger• Power in Numbers• More Resources• More Capacity

•Traditional?

•Non-Traditional?

•Short Term?

•Long Term?

Collaboration or Competition?

Competition

• Funding

• Resources

• Top billing

Collaboration

• Common Focus

• Common Message

Common Ground

Never underestimate the power of a small group of citizens to change the world. Indeed, it’s the only thing that ever has.

»Margaret Mead

Thanks!

and remember

You can do it!