36
Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships Build Programs

Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Embed Size (px)

Citation preview

Page 1: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Kate Farinholt, Executive Director, NAMI Metro Baltimore

Lora Thomas, Executive Director,NAMI Illinois

Building NAMI:

Programs Build Partnerships

Partnerships Build Programs

Page 2: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

• How do we grow our organizations?

• How do we grow our

capacity to have an impact?

Page 3: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

More capacity means….

…doing more

…with limited resources

…empowering others

…to do our work!

Page 4: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

More people and organizations:

...posting our fliers

and brochures?

…forwarding email announcements?

Page 5: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Packed programs

More program participants lead to:

– More program VOLUNTEERS

– More dedicated graduates who do outreach

– More connections

Page 6: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

More outreach workers…

…attending fairs & festivals

…presenting workshops?

…arranging media?

…telling their employers & organizations about us?

Page 7: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Capacity to do:

• More....

• More....

• More….

Page 8: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

And we can do this by….?

1) knowing and leveraging our core stakeholders and

2) by building and then leveraging partnerships

Page 9: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Key common points

• Know who “we” and “they” are

• Give “them” what they need

• Stick to your/our mission and plan – but grab opportunities

• Use resources strategically to accomplish specific goals

• Ride that ripple effect

Page 10: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Program Participants & Outreach

• Collect and use data• Know your participants• Keep prospects connected• Help participants recognize their

networks and affiliations• Train them to leverage contacts• Give them the tools they need• Collect data and use it!

Page 11: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Build your contact list & database

• Organization contacts• Profession• Employer• Potential volunteer

(how?)• Skills and interests• Mental illness issues

Page 12: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

More data to collect

• Affiliations

• Access?

• Decision-maker? Type?

• What else?

Page 13: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Know program participants

• Get the basic info! • How? ASK! • Train your program leaders

to understand their role: to ask, report and recruit.

• Collect this contact info for your database and listserv etc.

Page 14: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

IDENTIFY affiliations & networks

• Work with program participants and other volunteers to recognize their affiliations and networks

• Collect this contact info for your database, listserv etc.

• USE all affiliations and networks

• But prioritize based on target audiences AND GOALS

Page 15: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

USE affiliations & networks

• Train these stakeholders and give them the tools to use affiliations and to access them for NAMI

• Collect this contact info for your database, listserv etc.

• Use your data!

Page 16: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Know your program participants

• Intake• Identification

and recruitment

• Tracking and Followup

Intake & “Registration”Teachers & FacilitatorsMentors & LeadersF2F 1, 11 & 12P2P: 1

Page 17: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Recruit and empower (train) program participants

• Adopt a Site • Fairs and Festivals• Smarts for

Advocacy• Ambassadors• IOOV • Speakers• Recruiting site and

outreach partners

Page 18: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

• Trainings

• “Refreshers”

• Use Annual Meetings etc.

Page 19: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Key points about partnerships:

• Create and USE your contact lists

• Remember core NAMI strengths

• Be strategic• Offer value and

opportunity• Be the catalyst • Leverage OTHERS’

capacities

Page 20: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

USE core NAMI strengths:

• Personal experience is powerful

• Peers reach peers• We have valuable access to

stakeholders• Volunteers • Access to resources• Reputation

Page 21: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Strategic & Creative Partnerships

• What are your strategic outreach goals? Target audiences?

• What are your other needs?• Move YOUR mission forward• Balance time/resources vs.

potential results• 2-3 goals• Don’t reinvent the wheel: toolkits

and templates• Think “outside” traditional

partners

Page 22: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Events and Projects

SpeakerTheatre EventsFilm ShowingExpert SpeakerWriters and ArtistBusiness BreakfastJoint Projects

Page 23: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

MIAW Profile SheetName:_________________________________________Address:_______________________________________

_________________________________________

Employer:__________________________

Organization You are Representing:________________

Day #:_______________Night #:___________________

Email address: __________________________________

List your Organization Affiliations (i.e. Towson Alumni, member of Greenvale Church, Sorority etc.): __________________________________ ____________________________________________________________________ ____________________________________________________________________ _____________________________________________________________________ __________________________________

Would you like to be contacted about our Annual NAMI WALK? YES NO

Page 24: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Criminal Justice Project:

www.nami.org/sites/ namimetrobaltimore

Page 25: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

• Everyone is a potential capacity builder

• Recruiting and leveraging never ends

• Know who they are

• Collect information: USE it

• Offer value

Page 26: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Key elements of success

• Integrated outreach

• Ongoing outreach

• Intake and recordkeeping

• Know your stakeholders, supporters and partners

Page 27: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

…And

• Keep prospects connected

• Keep potential recruiters connected

• Leverage program participants

• Leverage community partners’ networks and resources

Page 28: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Benefits of Partnerships

• Consistent Messages• One Loud Voice• Together We are Stronger• Power in Numbers• More Resources• More Capacity

Page 29: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

•Traditional?

•Non-Traditional?

•Short Term?

•Long Term?

Page 30: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Collaboration or Competition?

Page 31: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Competition

• Funding

• Resources

• Top billing

Page 32: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Collaboration

• Common Focus

• Common Message

Page 33: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Common Ground

Page 34: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships
Page 35: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Never underestimate the power of a small group of citizens to change the world. Indeed, it’s the only thing that ever has.

»Margaret Mead

Page 36: Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships

Thanks!

and remember

You can do it!