Karl Lagerfeld Presentation

“ADVERTISING IS MORE IMPORTANT THAN EVER.

IT IS PART OF TODAY’S GAME.

THE GOOD CAMPAIGNS,

YOU WANT TO LOOK AT THEM

AS MUCH AS EDITORIAL.”

KARL LAGERFELD

Karl Lagerfeld is not only a fashion creative director…

Known as a great photographer,

producing fashion shoots and portraits for the world’s biggest magazines,

Karl Lagerfeld also gives is input in the communication of each brands as a photographer…

He gives a touch of his personality in all the images, going deeply into the vision he has for each brands,

this implication gives each ones a very strong identity …

Karl Lagerfeld collection advertising was shot in NY in march 2008…

For this shooting, the inspiration was

the famous movie directed by Alfred Hitchcock in 1954

Staring… Brad Kroenig… as James Stewart…

Vlada as Grace Kelly…

All KARL LAGERFELD advertising campaigns are coming from Karl Lagerfeld inspiration…

But I don’t have a story for each…

The easiest is to show you your Karl Lagerfeld world…!

K Karl Lagerfeld

Was shot in Paris With Brad and Jeisa

LAGERFELD Was shot in Paris With Jake Jarvis

EYEWEARWas shot in Paris With Jake Davis

& Erin

Soon… Karl Lagerfeld Will launch a new fragrance…

The advertising campaign

was shot in Paris…

With a very Mysterious Model

We wish him a lot of succes !