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Kailee Xu UX Design
Lucky Dog
A pet friendly location discovery app for those loving dog parent who wants to bring their furry babies to restaurants, parks, beach… pretty much anywhere they can.
Why am I doing this?
Original Problem Statement:
The problem I suspect is that there is a gap between animal shelters who needs volunteers and people who are willing to help but they’re not aware of the local opportunities to participate.
Sha H.29, has one dog. Sales at Oracle.
Willing to help, but with her busy work, she can only help on a quarterly basis.
Finding her dog pet friendly places is a pain.
Justin T.35, has one dog. PM at Uber.
Would be open to volunteer on a monthly basis. Prefers to donate.
Finding his dog a nice and clean dog park is always an important thing to Justin.
Xiaoyi X.28, has one dog. UX at Airbnb.
Would be open to volunteer on a monthly basis. But realistically donating would be a better fit to give back to the community.
Finding pet friendly restaurants are tough.
Katherine S.37, has two dogs. Auditor at EY.
Would be open to volunteer on a bi- weekly basis.
Taking care of two dogs in public could be challenging.
Findings
● Interviewees are all willing to volunteer. However, a lot less frequent compared to my original assumption.
● They all brought up similar point that it’s hard to commit consistently. Some of them prefer to donate.
● They all have similar challenges when it comes to finding dog friendly places. The experience definitely could be improved.
The problem I suspect is that it is difficult for pet owners to accurately find pet friendly places around them.
Per
sona
Gabi J.29, Single.
Account Manager at LinkedIn.
Bio
Gabi is a young professional living and working in Mountain View. She loves her golden retriever and treats him as her baby. She is very adventurous and wants to take her dog Jake along as much as possible.
Goals and needs
Gabi wants to go on a new adventure with Jake every weekend. Whether it’s at a new brunch place or at a beautiful beach, Gabi needs to easily locate these pet friendly places.
“There’s nothing more relaxing than exploring cool places with my dog. I will never get tired of that!” - Gabi
Frustration Apps She Uses
Can’t easily find new places to bring her dog to.
Many occasions she arrives at a place to only find out it’s not pet friendly.
Com
petit
ors
Use
r Fl
ow
Feature prioritization
Now Next Later❏ Pet friendly locations
search❏ Ease of use to find
pet friendly parks, dog parks, restaurants, beaches and trails.
❏ Location, contact info, ratings, reviews.
❏ Promotion / Coupons
❏ Donations for pet supply purchases
❏ Picture sharing❏ Social media
aspects. I.e. Instagram
❏ Animal non-profit orgs / shelters volunteering match
❏ Volunteering alerts
Car
d S
ortin
g
❏ Interviewee didn’t care about maps unless they have decided to go
❏ Pictures wasn’t a top priority
❏ Overall, it’s straight forward
Info
rmat
ion
Arc
hite
ctur
e
Low
Fid
elity
Pro
toty
ping
Usa
bilit
y Te
stin
g
“If I were to take my dog out with me to a brunch place, I want the best and most expensive place”
“Um, are these restaurants default pet friendly?”
“Ooo I like that these pictures actually have dogs in them!”
Observation:● All of them wanted to keep scrolling before tapping into
anything● On average, interviewees wanted to see at least 6 places
before opening one● Factors for making a decision various
Onb
oard
ing
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