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Segmentation of Users by Comfortable Payment
Julia MusienkoPlaykot
musienko@playkot.com
White Nights Mobile & Social Games Development and Marketing Conference
How did we get to Top-32?• High production values
• Regular content updates• Endless game improving• Constant monetization
tuning
How does it look now?
• No more whales!• We have more segments.Dividing ‘em by comfortable payment’s borderlines.
• Constantly searching for better.
For our players, of course.
Takeaways
• Start with offers.To check your theories.
• Be generous.Optimize prices for people.
• Know your people.
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