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JOHN DAY GREENHOUSE
PROJECT UPDATES E P T E M B E R 2 0 2 0
Facility Background• 6,000 sf hydroponic greenhouse• Three bays (production, leafy greens, vine crops)• Financed with $350,000 SPWF loan from Business Oregon• Construction completed September 9, 2019G
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PRODUCT LINEG
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Greenhouse currently offers 18 products: tomatoes, cucumbers, leafy greens, fruit, herbs, and a salad pack
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PRODUCT LINEGreenhouse currently offers 18 products: tomatoes, cucumbers, leafy greens, fruit, herbs, and a salad pack
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PRODUCT LINEGreenhouse currently offers 18 products: tomatoes, cucumbers, leafy greens, fruit, herbs, and a salad pack
E-COMMERCE PLATFORMG
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• Produce distributed via a two-sided business model– Direct-to-Consumer
(D2C)– Business-to-Business
(B2B)
• Sales managed via Square application
• Orders processed at
www.johndaygreenhouse.com
Order Processing• Orders submitted online (or invoiced via the app)• Payment submitted (or invoice generated)• Customer picks up produce at the greenhouse• Staff update order as filledG
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ONLINE SALES (Thru Sep 01)• Online sales began late May 2020• $13,115.70 gross sales • $11,522.41 net sales (less B2B discounts)
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SALES BY CATEGORYG
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Cucumbers8%
Fresh Herbs10%
Fruit1%
Leafy Greens26%
Salad Pack1%
Tomatoes50%
Uncategorized4%
SALES BY VOLUMEG
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Salad Pack
Fruit
Uncategorized
Fresh Herbs
Tomatoes
Cucumbers
Leafy Greens
0 200 400 600 800 1000 1200 1400 1600
GROSS SALES ($) BY ITEMG
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0
500
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2500
3000
3500
4000
CUSTOMER ACQUISITIONG
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y = 0.0039x2 + 0.2538x + 43967R² = 0.9865
5/9/2020
5/29/2020
6/18/2020
7/8/2020
7/28/2020
8/17/2020
9/6/2020
0 20 40 60 80 100 120 140
• 176 Total Customers (Year-to-Date)– One third are first time customers– Two third’s are repeat customers (67% retention rate)
CUSTOMER RETENTIONG
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SITE ANALYTICSG
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• 2,156 unique visitors to website (20 visitors per day)• 7.67% conversion rate (visitor sales)• 2 pages viewed per visitor
INTERNSHIPG
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First intern – Zachary Ostberg (August 2020)
FOOD SECURITY PROGRAMSG
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City is participating in multiple food security programs• John Day Farmers Market• Oregon Farm Direct Nutrition
Program (applied)• USDA SNAP (approved)
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