Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
JOHN DAY GREENHOUSE
PROJECT UPDATES E P T E M B E R 2 0 2 0
Facility Background• 6,000 sf hydroponic greenhouse• Three bays (production, leafy greens, vine crops)• Financed with $350,000 SPWF loan from Business Oregon• Construction completed September 9, 2019G
RE
EN
HO
US
E P
RE
SE
NT
AT
ION
PRODUCT LINEG
RE
EN
HO
US
E P
RE
SE
NT
AT
ION
Greenhouse currently offers 18 products: tomatoes, cucumbers, leafy greens, fruit, herbs, and a salad pack
GR
EE
NH
OU
SE
PR
ES
EN
TA
TIO
N
PRODUCT LINEGreenhouse currently offers 18 products: tomatoes, cucumbers, leafy greens, fruit, herbs, and a salad pack
GR
EE
NH
OU
SE
PR
ES
EN
TA
TIO
N
PRODUCT LINEGreenhouse currently offers 18 products: tomatoes, cucumbers, leafy greens, fruit, herbs, and a salad pack
E-COMMERCE PLATFORMG
RE
EN
HO
US
E P
RE
SE
NT
AT
ION
• Produce distributed via a two-sided business model– Direct-to-Consumer
(D2C)– Business-to-Business
(B2B)
• Sales managed via Square application
• Orders processed at
www.johndaygreenhouse.com
Order Processing• Orders submitted online (or invoiced via the app)• Payment submitted (or invoice generated)• Customer picks up produce at the greenhouse• Staff update order as filledG
RE
EN
HO
US
E P
RE
SE
NT
AT
ION
ONLINE SALES (Thru Sep 01)• Online sales began late May 2020• $13,115.70 gross sales • $11,522.41 net sales (less B2B discounts)
GR
EE
NH
OU
SE
PR
ES
EN
TA
TIO
N
SALES BY CATEGORYG
RE
EN
HO
US
E P
RE
SE
NT
AT
ION
Cucumbers8%
Fresh Herbs10%
Fruit1%
Leafy Greens26%
Salad Pack1%
Tomatoes50%
Uncategorized4%
SALES BY VOLUMEG
RE
EN
HO
US
E P
RE
SE
NT
AT
ION
Salad Pack
Fruit
Uncategorized
Fresh Herbs
Tomatoes
Cucumbers
Leafy Greens
0 200 400 600 800 1000 1200 1400 1600
GROSS SALES ($) BY ITEMG
RE
EN
HO
US
E P
RE
SE
NT
AT
ION
0
500
1000
1500
2000
2500
3000
3500
4000
CUSTOMER ACQUISITIONG
RE
EN
HO
US
E P
RE
SE
NT
AT
ION
y = 0.0039x2 + 0.2538x + 43967R² = 0.9865
5/9/2020
5/29/2020
6/18/2020
7/8/2020
7/28/2020
8/17/2020
9/6/2020
0 20 40 60 80 100 120 140
• 176 Total Customers (Year-to-Date)– One third are first time customers– Two third’s are repeat customers (67% retention rate)
CUSTOMER RETENTIONG
RE
EN
HO
US
E P
RE
SE
NT
AT
ION
SITE ANALYTICSG
RE
EN
HO
US
E P
RE
SE
NT
AT
ION
• 2,156 unique visitors to website (20 visitors per day)• 7.67% conversion rate (visitor sales)• 2 pages viewed per visitor
INTERNSHIPG
RE
EN
HO
US
E P
RE
SE
NT
AT
ION
First intern – Zachary Ostberg (August 2020)
FOOD SECURITY PROGRAMSG
RE
EN
HO
US
E P
RE
SE
NT
AT
ION
City is participating in multiple food security programs• John Day Farmers Market• Oregon Farm Direct Nutrition
Program (applied)• USDA SNAP (approved)