View
220
Download
4
Category
Tags:
Preview:
Citation preview
Jeopardy- Unit 1Random 1 Random 2 Random 3 Random 4 Random 5
Q $100
Q $200
Q $300
Q $400
Q $500
Q $100 Q $100Q $100 Q $100
Q $200 Q $200 Q $200 Q $200
Q $300 Q $300 Q $300 Q $300
Q $400 Q $400 Q $400 Q $400
Q $500 Q $500 Q $500 Q $500
Final Jeopardy
$100 Question from H1
By increasing awareness of the need for environmental controls, what has marketing done?
$100 Answer from H1
Improved the quality of life
$200 Question from H1
9. Paul’s plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
$200 Answer from H1
Product/Service management
$300 Question from H1
What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good service?
$300 Answer from H1
Promotion
$400 Question from H1
Sue is a 12th grade student who loves the new Ferrari convertible which retails for approximately $300,000. She works part-time at the local movie theater and has approximately $150 in her savings and checking account. Is Sue a part of the market for the Ferrari?
$400 Answer from H1
No
$500 Question from H1
Paul’s plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
$500 Answer from H1
Product/Service Management
$100 Question from H2
What does the selling function have that makes it so unique?
$100 Answer from H2
Contacting Customers
$200 Question from H2
What marketing career involves determining why customer do what they do?
$200 Answer from H2
Marketing Research
$300 Question from H2
What marketing career involves catching customers’ attention, informing them of products, and persuading them to buy?
$300 Answer from H2
Advertising
$400 Question from H2
Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?
$400 Answer from H2
Product Service Management
$500 Question from H2
What is at the center of all marketing activities?
$500 Answer from H2
Communication
$100 Question from H3
What is the overall reason that marketing strategies are designed and implemented?
$100 Answer from H3
Achieving planned goals
$200 Question from H3
Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four P’s should these investors consider first?
$200 Answer from H3
Product
$300 Question from H3
Manny has an idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four P’s should these investors consider first?
$300 Answer from H3
Product
$400 Question from H3
To promote its summer menu, Danielle’s Café plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1st through June 15th. What does use of the coupon represent?
$400 Answer from H3
Tactic
$500 Question from H3
Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawing represent?
$500 Answer from H3
Tactic
$100 Question from H4
Which market do customers in cold climates who need snow shovels and snow blowers represent?
$100 Answer from H4
Geographic
$200 Question from H4
Which market segment do customers that prefer reasonably-priced recreational activities that include a variety represent?
$200 Answer from H4
Psychographic
$300 Question from H4
A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18- to 34-years old. How is the business segmenting the market?
$300 Answer from H4
Demographic
$400 Question from H4
What is one way that many businesses use the marketing information contained in sales reports?
$400 Answer from H4
To improve the effectiveness of salespeople
$500 Question from H4
By monitoring its sales and its customers’ buying habits, what is a business often able to identify?
$500 Answer from H4
Popular Products
$100 Question from H5
XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?
$100 Answer from H5
Popular Products
$200 Question from H5
What are the 4 P’s?
$200 Answer from H5
Product, Price, Place, Promotion
$300 Question from H5
What is the difference between a good and a service?
$300 Answer from H5
Good: tangibleService: intangible
$400 Question from H5
What is segmenting the market by how you like to use the product?
$400 Answer from H5
Behavioral
$500 Question from H5
What is the SWOT analysis?
$500 Answer from H5
Strengths, Weaknesses, Opportunities, and Threats
Final Jeopardy
List the seven functions of Marketing.
Final Jeopardy Answer
PricingMarketing Info ManagementDistributionPromotionFinancingSellingProduct Service Management
Recommended