Jeopardy- Unit 1Random 1 Random 2 Random 3 Random 4 Random 5

Q $100

Q $200

Q $300

Q $400

Q $500

Q $100 Q $100Q $100 Q $100

Q $200 Q $200 Q $200 Q $200

Q $300 Q $300 Q $300 Q $300

Q $400 Q $400 Q $400 Q $400

Q $500 Q $500 Q $500 Q $500

Final Jeopardy

$100 Question from H1

By increasing awareness of the need for environmental controls, what has marketing done?

$100 Answer from H1

Improved the quality of life

$200 Question from H1

9. Paul’s plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?

$200 Answer from H1

Product/Service management

$300 Question from H1

What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good service?

$300 Answer from H1

Promotion

$400 Question from H1

Sue is a 12th grade student who loves the new Ferrari convertible which retails for approximately $300,000. She works part-time at the local movie theater and has approximately $150 in her savings and checking account. Is Sue a part of the market for the Ferrari?

$400 Answer from H1

No

$500 Question from H1

Paul’s plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?

$500 Answer from H1

Product/Service Management

$100 Question from H2

What does the selling function have that makes it so unique?

$100 Answer from H2

Contacting Customers

$200 Question from H2

What marketing career involves determining why customer do what they do?

$200 Answer from H2

Marketing Research

$300 Question from H2

What marketing career involves catching customers’ attention, informing them of products, and persuading them to buy?

$300 Answer from H2

Advertising

$400 Question from H2

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

$400 Answer from H2

Product Service Management

$500 Question from H2

What is at the center of all marketing activities?

$500 Answer from H2

Communication

$100 Question from H3

What is the overall reason that marketing strategies are designed and implemented?

$100 Answer from H3

Achieving planned goals

$200 Question from H3

Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four P’s should these investors consider first?

$200 Answer from H3

Product

$300 Question from H3

Manny has an idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four P’s should these investors consider first?

$300 Answer from H3

Product

$400 Question from H3

To promote its summer menu, Danielle’s Café plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1st through June 15th. What does use of the coupon represent?

$400 Answer from H3

Tactic

$500 Question from H3

Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawing represent?

$500 Answer from H3

Tactic

$100 Question from H4

Which market do customers in cold climates who need snow shovels and snow blowers represent?

$100 Answer from H4

Geographic

$200 Question from H4

Which market segment do customers that prefer reasonably-priced recreational activities that include a variety represent?

$200 Answer from H4

Psychographic

$300 Question from H4

A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18- to 34-years old. How is the business segmenting the market?

$300 Answer from H4

Demographic

$400 Question from H4

What is one way that many businesses use the marketing information contained in sales reports?

$400 Answer from H4

To improve the effectiveness of salespeople

$500 Question from H4

By monitoring its sales and its customers’ buying habits, what is a business often able to identify?

$500 Answer from H4

Popular Products

$100 Question from H5

XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?

$100 Answer from H5

Popular Products

$200 Question from H5

What are the 4 P’s?

$200 Answer from H5

Product, Price, Place, Promotion

$300 Question from H5

What is the difference between a good and a service?

$300 Answer from H5

Good: tangibleService: intangible

$400 Question from H5

What is segmenting the market by how you like to use the product?

$400 Answer from H5

Behavioral

$500 Question from H5

What is the SWOT analysis?

$500 Answer from H5

Strengths, Weaknesses, Opportunities, and Threats

Final Jeopardy

List the seven functions of Marketing.

Final Jeopardy Answer

PricingMarketing Info ManagementDistributionPromotionFinancingSellingProduct Service Management