Jena Town Plan · 2016. 7. 20. · 7/31/2009 1 Jena Town Plan Wednesday July 29, 2009 WorkWork-...

7/31/2009

1

Jena Town PlanJena Town PlanWednesday July 29, 2009 Wednesday July 29, 2009

Jena Town PlanJena Town PlanWednesday July 29, 2009 Wednesday July 29, 2009

WorkWork--inin--Progress PresentationProgress Presentation

C O D E S T U D I OC O D E S T U D I O

WorkWork--inin--Progress PresentationProgress Presentation

C O D E S T U D I OC O D E S T U D I O

Tonight’s PresentationTonight’s Presentation

What is the Town Plan?

The Charrette Week

Focus Areas

Market Strategies

Next Steps

7/31/2009

2

What is the Town Plan ?What is the Town Plan ?

A Guide for Future Decision-Making

An Expression of the Community’s Vision

“Aspirational” and “Inspirational” Describes What Jena Hopes to Become

Sets the Tone for Attracting New Development

Inspires Existing Residents and Business Owners Inspires Existing Residents and Business Owners

General Topics Land Use, Transportation, Housing,

Open Space, Economic Development

Project GoalsProject Goals Maintain Small Town and

Rural Character

Identify Appropriate Type and F f I fill f D tForm of Infill for Downtown

Determine Future Alignment of Highway 84

Preserve the Natural Environment, Link Community Open Spaces

Promote Mixed Income Housing Opportunities

Create a Physical Planning Framework

Provide a Vision the Community Can Achieve . . .

7/31/2009

3

The Charrette WeekThe Charrette Week

THE CHARRETTE WEEKTHE CHARRETTE WEEK

7/31/2009

4

ParticipationParticipation

Saturday Morning -- Visioning Session (49)

Sunday to Wednesday -- Design Studio (43)

Monday Night -- Drop-in Open House (19)

Wednesday Night -- Presentation (102)

Friday: Evening KickFriday: Evening Kick--OffOff

7/31/2009

5

Saturday Morning: VisioningSaturday Morning: Visioning

Saturday Morning Visioning SessionSaturday Morning Visioning SessionSaturday Morning: VisioningSaturday Morning: Visioning

7/31/2009

6

Saturday Morning Visioning SessionSaturday Morning Visioning SessionSaturday Morning: VisioningSaturday Morning: Visioning

Saturday Morning Visioning SessionSaturday Morning Visioning SessionSaturday Morning: VisioningSaturday Morning: Visioning

7/31/2009

7

Saturday Morning Visioning SessionSaturday Morning Visioning SessionSaturday Morning: VisioningSaturday Morning: Visioning

Saturday Morning Visioning SessionSaturday Morning Visioning SessionSaturday Morning: VisioningSaturday Morning: Visioning

7/31/2009

8

Saturday Morning Visioning SessionSaturday Morning Visioning SessionSaturday Morning: VisioningSaturday Morning: Visioning

Some Things We Heard Some Things We Heard

Keep Highway 84 in Town

Preserve Oak Street, Fill in the Gaps

Need More Housing Options

Too Much Truck Traffic

Make Streets More Pedestrian-Friendly

C l d h d Capitalize on Hunting and Fishing Industry

Nothing For Young People to Do

Need to Accommodate Retirees

7/31/2009

9

Some Things We Heard Some Things We Heard

Saturday: Afternoon Tour Saturday: Afternoon Tour

7/31/2009

10

Saturday/Sunday: Brainstorming Saturday/Sunday: Brainstorming

Saturday/Sunday: Brainstorming Saturday/Sunday: Brainstorming

7/31/2009

11

Saturday/Sunday: Brainstorming Saturday/Sunday: Brainstorming

Getting Around Highway 84, Connections, Trails, Bike Paths

Th H f T

Top Issues Top Issues

The Heart of Town Enhance Downtown, Make More Walkable, Unique,

Attract Businesses

Enjoying Yourself Health, Recreation, Water, Teenagers, Young Adults

Places to Live Housing Options, Quality, Assisted Living

Places to Work Day Care, Restaurants, Retain/Attract the Young

7/31/2009

12

Highway 84

Trout

Focus AreasFocus Areas

City Park and Trail System

Downtown

South of Hemp Creek

Sunday/Monday: DesigningSunday/Monday: Designing

7/31/2009

13

Sunday/Monday: DesigningSunday/Monday: Designing

Monday/Tuesday: Technical MeetingsMonday/Tuesday: Technical Meetings

7/31/2009

14

Monday/Tuesday: Technical MeetingsMonday/Tuesday: Technical Meetings

Monday: Evening Open HouseMonday: Evening Open House

7/31/2009

15

Monday: Evening Open HouseMonday: Evening Open House

Tuesday: Refinement Tuesday: Refinement

7/31/2009

16

Tuesday: Working Late Tuesday: Working Late

Wednesday: ProductionWednesday: Production

7/31/2009

17

WHAT IF . . . WHAT IF . . . . . . OR WHAT WHEN !. . . OR WHAT WHEN !

Guiding Principles Guiding Principles

Keep 84 on Oak Street

A Unique Downtown

Link the Community

Encourage Active Living

Create Housing

d d Expand Existing Industry

Leverage Regional Opportunities

7/31/2009

18

HIGHWAY 84HIGHWAY 84

Hwy. 84 Option 1A: Small BypassHwy. 84 Option 1A: Small Bypass

7/31/2009

19

Hwy. 84 Option 2: Couplet (2Hwy. 84 Option 2: Couplet (2--lane)lane)

Hwy. 84 Option 3: Large BypassHwy. 84 Option 3: Large Bypass

7/31/2009

20

Hwy. 84 Option 4: Small Couplet?Hwy. 84 Option 4: Small Couplet?

Highway 84 Character MapHighway 84 Character Map

7/31/2009

21

Rural 4Rural 4--Lane RoadwayLane Roadway

Downtown 4Downtown 4--Lane ApproachLane Approach

7/31/2009

22

Downtown ExistingDowntown Existing

Downtown 2Downtown 2--Lane CoupletLane Couplet

7/31/2009

23

TROUTTROUT

7/31/2009

24

7/31/2009

25

Katrina CottagesKatrina Cottages

CITY PARK AND TRAILSCITY PARK AND TRAILS

7/31/2009

26

Park StreetsPark Streets

7/31/2009

27

Park TrailsPark Trails

Jena, LAJena, LA

TrailTrail

.

UrbanAdvantage

7/31/2009

28

Jena, LAJena, LA

TrailTrail

.

UrbanAdvantage

Jena, LAJena, LA

TrailTrail

UrbanAdvantage

7/31/2009

29

DOWNTOWNDOWNTOWN

7/31/2009

30

33rdrd Street Street PromenadePromenade

7/31/2009

31

Jena, LAJena, LA

Oak StreetOak Street

UrbanAdvantage

Jena, LAJena, LA

Oak StreetOak Street

.

UrbanAdvantage

7/31/2009

32

Jena, LAJena, LA

Oak StreetOak Street

. UrbanAdvantage

Jena, LAJena, LA

Oak StreetOak Street

UrbanAdvantage

7/31/2009

33

Jena, LAJena, LA

Oak StreetOak Street

.

UrbanAdvantage

Jena, LAJena, LA

Oak StreetOak Street

.

UrbanAdvantage

7/31/2009

34

Jena, LAJena, LA

Oak StreetOak Street

.

UrbanAdvantage

7/31/2009

35

SOUTH OF HEMP’S CREEKSOUTH OF HEMP’S CREEK

7/31/2009

36

Preservation of Natural FeaturesPreservation of Natural Features

7/31/2009

37

Compatible EdgesCompatible Edges

Compatible EdgesCompatible Edges

7/31/2009

38

Civic Uses and SpacesCivic Uses and Spaces

Cottages and Cottage CourtsCottages and Cottage Courts

7/31/2009

39

Attached Housing/Assisted Living?Attached Housing/Assisted Living?

MARKET STRATEGYMARKET STRATEGY

7/31/2009

40

Wider Area OverviewWider Area Overview

State projected to grow by ±89,700 households

Over 213 000 people in wider region Over 213,000 people in wider region

Growth in region 652 households

325 owner units

327 rentals

Critical Questions:Critical Questions:

How do we capture a share of growth?

Can retail work?

How can we fund change?

7/31/2009

41

Four Strategies:Four Strategies:

1. Local employment growth-expansion, diversification

2. Repair and infill in the downtown

3. Expanding housing opportunities

4. Aggressive program to market the real Jena

How Do We Get There?How Do We Get There?

Start by assisting local employers to expand, perhaps 125 to over 200 jobs in five years

More employment increases housing demand

Primary jobs have high multipliers that add to retail sales and employment

7/31/2009

42

Diversification Opportunities Diversification Opportunities ----Research Further:Research Further:

Energy audit and retrofitting

Biomass for energy (forest waste)

Wellness medicine

Look to your existing business clusters

2006 Employment Locations 2006 Employment Locations ----JenaJena

7/31/2009

43

2006 Jobs by Employers in Jena2 Digit NAICS Jobs

Agriculture, Forestry, Fishing and Hunting 16Oil and Gas Extraction 95Utilities 0Construction 27Manufacturing 1Manufacturing 1Wholesale Trade 9Retail Trade 150Transportation and Warehousing 75Information 35Finance and Insurance 21Real Estate and Rental and Leasing 16Professional, Scientific, and Technical Servic 48Management of Companies and Enterprises 54Management of Companies and Enterprises 54Administration & Support, Waste 53Management and Remediation , Education 0Health Care and Social Assistance 256Arts, Entertainment, and Recreation 1Accommodation and Food Services 87Other Services (excluding Public Admin) 115Public Administration 18

How Do We Get There?How Do We Get There?

Expand housing opportunities

Mix of single and multifamily needed

New housing near downtown supports retail

Plan housing areas and start small to match regional market and employment change

Short term target of 150 (30 per year) units new Short term target of 150 (30 per year) units new near downtown, including some rental

7/31/2009

44

Can More Retail Work in Jena?Can More Retail Work in Jena?

Jena’s Market Area: It’s bigger than

you think—y30 to 50 minute drive time

51,000 people

Aggregate income over $800 million by 2014by 2014

±24% spent on main street retail/services

±4 million from tourism in LaSalle Parish

City Action to Repair, Infill DowntownCity Action to Repair, Infill Downtown

Public Investment to Upgrade Downtown Streetscape improvements

Façade Improvement Program

Town Architect

Highway 84 couplet

Action by the city lowers risk, gives certainty, and y y , g y,creates opportunities

7/31/2009

45

Other Initiatives by JenaOther Initiatives by Jena

Open Space network around downtown Enhances feasibility for residential, draws more resident

to town

Design assistance for new construction Assures certainty for those investing

Assistance in site location for business

Show the Region, State the Real JenaShow the Region, State the Real Jena

Publicize every accomplishment of public-private partnership

Highlight accomplishment by local industry and local workers

Use the web to demonstrate innovation and the spirit of partnership by the cityp p p y y

Target industries that are suppliers or users of local industry products

Demonstrate the quality of life available –housing, recreation, parks and natural assets

7/31/2009

46

Potential FundingPotential Funding

Industrial Revenue Bonds

Tax Increment for Downtown

Community Development Block Grants

Other Surface Transportation Project Funding

Entertainment Tax Credits for the theater

d l d d f h Federal credits and programs for housing

THIRD STREET PROMENADETHIRD STREET PROMENADE

7/31/2009

47

Jena, LAJena, LA

Third StreetThird Street

. UrbanAdvantage

Jena, LAJena, LA

Third StreetThird Street

. UrbanAdvantage

7/31/2009

48

Jena, LAJena, LA

Third StreetThird Street

. UrbanAdvantage

Jena, LAJena, LA

Third StreetThird Street

. UrbanAdvantage

7/31/2009

49

Jena, LAJena, LA

Third StreetThird Street

. UrbanAdvantage

Jena, LAJena, LA

Third StreetThird Street

. UrbanAdvantage

7/31/2009

50

NEXT STEPSNEXT STEPS

Work in ProgressWork in Progress

Plan Concept Refinement (6 weeks)

Framework Plan

Public Workshop on Framework Plan Thursday, September 24

Town Plan Drafting

P bli W k h Pl Public Workshop on Plan

Revisions

Plan Adoption

7/31/2009

51

Let’s See it !!!Let’s See it !!!

Comment at: Comment at: jenavision.blogspot.comjenavision.blogspot.com