View
214
Download
0
Category
Tags:
Preview:
DESCRIPTION
ACVB Executive Committee Meeting Presentation for Janaury 21, 2015.
Citation preview
WEDNESDAY, JANUARY 21, 2015 | 8:00a.m.ACVB – BOARD ROOM
EXECUTIVE COMMITTEE MEETING
CHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE
CHRIS WOMACK
CALL TO ORDER
EVP & CSO
MARK VAUGHAN
DESTINATION REPORT
• We finished 2014 102% of our room night goal and 105% of our lead goal
• Demand share growth (YTD 2014) +.17 (5.55%) in the top 25 markets and +.23 (9.11%) in the top 15
Direct Sales Events
• PCMA Chicago• NTA New Orleans• Travel South Shreveport• Envision Anaheim• Destination Showcase Washington• FITUR Madrid• ANATO Bogota• ITB Berlin
Key Sales Activities
Additional Rooms 20,689
Grand Total 284,770
Note: These numbers differ slightly from the
Productivity Report due changes in room blocks
and distribution of booking credit.
DECEMBER 2014
BOOKINGS
2014 YTD
Additional Rooms 148,023
Grand Total 1,650,921
Green Up = 10% above average
Orange Equals = Within 10% +/- of average
Red Down = 10% below average
MAJOR GROUPS FOR FUTURE YEARS
December 2014 YTD Occupancy
2013 2014
ACVB Tax Revenue City of Atlanta
67.0% 70.7%
Hotels w/500+ rooms
64.7% 69.9%
Hotels within 1-mile radius of GWCC
64.1% 68.8%
Metro Atlanta 63.1% 68.2%
Source: STR
Atlanta Occupancy – December
2014
FINANCIAL UPDATEEVP/CAO/CFO
GREGORY PIERCE
ATLANTA CONVENTION & VISITORS BUREAU
FINANCIAL STATEMENT SUMMARY WITH
FORECAST
THROUGH NOVEMBER 30, 2014
CONSOLIDATED CONSOLIDATED
2014 2014 2013 2014 2014 2014
ACTUAL BUDGET ACTUAL Y T D FULL YR FULL YR
Y T D Y T D Y T D VARIANCE BUDGET FORECAST
SUPPORT & REVENUE
Public Sector 19,221,357 17,194,892 17,824,090 2,026,465 18,732,000 20,175,000
Private Sector 5,526,857 4,530,703 5,019,167 996,154 9,807,278 9,634,058
TOTAL SUPPORT & REVENUE 24,748,214 21,725,595 22,843,257 3,022,619 28,539,278 29,809,058
EXPENSE
Payroll & Related Expense 7,488,793 7,497,543 7,208,087 8,750 8,333,410 8,355,467
Other Operating Expense 699,350 630,914 666,628 (68,436) 908,510 910,000
Direct Promotional Expense 13,112,762 11,431,022 12,357,667 (1,681,740) 17,563,169 18,411,735
Capital Expense 1,489,286 1,459,896 1,323,924 (29,390) 1,543,000 1,625,000
TOTAL EXPENSE 22,790,191 21,019,375 21,556,306 (1,770,816) 28,348,089 29,302,202
EXCESS(DEFICIENCY) OF REVENUE
OVER EXPENSE 1,958,023 706,220 1,286,951 1,251,803 191,189 506,856
$250,000 contribution to 401k/pension plan allocated on a pro-rate basis
based on total compensation – to be made 1st quarter 2015
(approximately 5% of total compensation)
2014 Discretionary Pension
Contribution
MARKETING
UPDATEANDREW WILSONEVP/CMO
Promoting Original Content Yields Dividends
Promoting Original Content Yields Dividends
International In-Language Videos
PRESIDENT, GEORGIA CAPITOL ASSOCIATES
RON FENNEL
LEGISLATIVE
UPDATE
PRESIDENT & CEO
WILLIAM PATE
PRESIDENT’S
REPORT
OLD BUSINESS
2015 Board Elections
• Daryl Evans MediaLink
• Tim Mapes Delta Air Lines
• Hector Gallardo Coca-Cola
NEW BUSINESS
ADJOURN
Recommended