WEDNESDAY, JANUARY 21, 2015 | 8:00a.m.ACVB – BOARD ROOM

EXECUTIVE COMMITTEE MEETING

CHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE

CHRIS WOMACK

CALL TO ORDER

EVP & CSO

MARK VAUGHAN

DESTINATION REPORT

• We finished 2014 102% of our room night goal and 105% of our lead goal

• Demand share growth (YTD 2014) +.17 (5.55%) in the top 25 markets and +.23 (9.11%) in the top 15

Direct Sales Events

• PCMA Chicago• NTA New Orleans• Travel South Shreveport• Envision Anaheim• Destination Showcase Washington• FITUR Madrid• ANATO Bogota• ITB Berlin

Key Sales Activities

Additional Rooms 20,689

Grand Total 284,770

Note: These numbers differ slightly from the

Productivity Report due changes in room blocks

and distribution of booking credit.

DECEMBER 2014

BOOKINGS

2014 YTD

Additional Rooms 148,023

Grand Total 1,650,921

Green Up = 10% above average

Orange Equals = Within 10% +/- of average

Red Down = 10% below average

MAJOR GROUPS FOR FUTURE YEARS

December 2014 YTD Occupancy

2013 2014

ACVB Tax Revenue City of Atlanta

67.0% 70.7%

Hotels w/500+ rooms

64.7% 69.9%

Hotels within 1-mile radius of GWCC

64.1% 68.8%

Metro Atlanta 63.1% 68.2%

Source: STR

Atlanta Occupancy – December

2014

FINANCIAL UPDATEEVP/CAO/CFO

GREGORY PIERCE

ATLANTA CONVENTION & VISITORS BUREAU

FINANCIAL STATEMENT SUMMARY WITH

FORECAST

THROUGH NOVEMBER 30, 2014

CONSOLIDATED CONSOLIDATED

2014 2014 2013 2014 2014 2014

ACTUAL BUDGET ACTUAL Y T D FULL YR FULL YR

Y T D Y T D Y T D VARIANCE BUDGET FORECAST

SUPPORT & REVENUE

Public Sector 19,221,357 17,194,892 17,824,090 2,026,465 18,732,000 20,175,000

Private Sector 5,526,857 4,530,703 5,019,167 996,154 9,807,278 9,634,058

TOTAL SUPPORT & REVENUE 24,748,214 21,725,595 22,843,257 3,022,619 28,539,278 29,809,058

EXPENSE

Payroll & Related Expense 7,488,793 7,497,543 7,208,087 8,750 8,333,410 8,355,467

Other Operating Expense 699,350 630,914 666,628 (68,436) 908,510 910,000

Direct Promotional Expense 13,112,762 11,431,022 12,357,667 (1,681,740) 17,563,169 18,411,735

Capital Expense 1,489,286 1,459,896 1,323,924 (29,390) 1,543,000 1,625,000

TOTAL EXPENSE 22,790,191 21,019,375 21,556,306 (1,770,816) 28,348,089 29,302,202

EXCESS(DEFICIENCY) OF REVENUE

OVER EXPENSE 1,958,023 706,220 1,286,951 1,251,803 191,189 506,856

$250,000 contribution to 401k/pension plan allocated on a pro-rate basis

based on total compensation – to be made 1st quarter 2015

(approximately 5% of total compensation)

2014 Discretionary Pension

Contribution

MARKETING

UPDATEANDREW WILSONEVP/CMO

Promoting Original Content Yields Dividends

Promoting Original Content Yields Dividends

International In-Language Videos

PRESIDENT, GEORGIA CAPITOL ASSOCIATES

RON FENNEL

LEGISLATIVE

UPDATE

PRESIDENT & CEO

WILLIAM PATE

PRESIDENT’S

REPORT

OLD BUSINESS

2015 Board Elections

• Daryl Evans MediaLink

• Tim Mapes Delta Air Lines

• Hector Gallardo Coca-Cola

NEW BUSINESS

ADJOURN