Jai Ho! Daman Preet Singh. Topics: Google – Introduction Why do we love Google? But… How it...

Jai Ho!Jai Ho!

Daman Preet Singh

Topics:

Google – Introduction

Why do we love Google?

But…

How it works?

Efficient Googling!

IntroductionIntroduction

Founders: Larry Page and Sergey Brin

Incorporated: September 4, 1998

Headquarters: Googleplex, Mountain View, California.

Why do we love Google?Why do we love Google?

Size and scope: Now indexing over 20 billion web pages

Relevance of Results: PageRank

Diversity of Search: Image, News, Book Search, Scholar,

Blog Search, Finance, Video . . .

Other Tools: Google Maps, Picasa, Blogger, Gmail, Calendar,

Docs & Spreadsheets . . .

PageRankPageRank

PageRank explained by Google:Google interprets a link on page A going to page B as a vote -- by page

A,

for page B. Google looks at more than the sheer volume of votes, or links

a page receives; it also analyzes the page that casts the vote. Votes cast

by pages that are themselves "important" weigh more heavily.

Page A Page B

Page C Page D

But…But…

We may love Google, however only a few users know how to use full search capabilities.

I’m not getting what I’m

looking for!!!

Basic SearchBasic Search

How does Google interpret basic search?

Google places “AND” and “OR” operator between all

search terms entered in basic search box.

You enter: news reader

Google searches: news AND reader OR readers

Search result for: Indian ExpressSearch result for: Indian Express

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Search by filetype (pdf, ppt, xls, doc) Search by filetype (pdf, ppt, xls, doc) e.g.: “SAP BI” filetype:ppte.g.: “SAP BI” filetype:ppt

Words you want to exclude (-) Words you want to exclude (-) e.g. Jaguar -care.g. Jaguar -car

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Limit your search results to a particular web siteLimit your search results to a particular web sitee.g. Fujitsu site:nytimes.come.g. Fujitsu site:nytimes.com

Jitendra Tanna site:fujitsu.comJitendra Tanna site:fujitsu.com

Fill in the blanks (*)Fill in the blanks (*)e.g. Obama voted * on the * bille.g. Obama voted * on the * bill

Barack obama voted on the billBarack obama voted on the bill

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Google as a DictionaryGoogle as a Dictionarye.g.: define:memoire.g.: define:memoir

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Google as a CalculatorGoogle as a Calculator

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Google is Converter too..!Google is Converter too..!Convert currency, units and a lot moreConvert currency, units and a lot more

The list goes on and on and on……The list goes on and on and on……

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QueriesQueries

Thank You!Thank You!