It's Worth a Google-2013 Digital Marketing Trends

Bryce MillerDigital Marketing Consultant

714-582-3789

“IT’S WORTH A GOOGLE”

3 KEY DIGITAL MARKETING TRENDS BUSINESSES CAN’T AFFORD TO IGNORE

It’s Worth a Google!

The Google Jungle

200 Google Panda/Penguin Updates-

©2012 RAM. All rights reserved.

1Social Search – The New SEO

2Facebook Envy

3Mobile –

Hijack Traffic

2013 Trends

Social Search

So Many Social Networks

©2012 RAM. All rights reserved.

Google+

Google+

• Create an account on Google + (Business Page)

• Populate it with your keywords• Grow your ‘circle’ of fans• +1 = Facebook Like• Publish your postings on Google Plus

Facebook Envy

Did you know 80% of

fans will NEVER visit back a page once they’ve

‘liked’ you

Do You Engage?

It’s more about engagement…

16%Average number of fans that see a post

6%Average number of fans that interact

Facebook Strategy

1

Solid Content Strategy

2

Solid Promotion Strategy

Solid Engagement Strategy

3

Build Engagement1. Use Pictures (or videos) – have higher engagement

(180%)2. Keep posts short (100 characters or less)3. Post at ideal time for your fans

• Time 1:00 pm – 4:00 pm• Thurs-Friday engagement highest

4. At the end of posts – ask users to like or comment on the status

5. Ask questions. Use the poll feature.6. Have fun. Post pictures and ask fans to leave the best

caption. Anything that will get users to participate7. Pin your interesting posts.

Desktop vs Mobile

©2012 RAM. All rights reserved.

Less than 1% of all the websites

online are

Mobile Friendly

Mobile

Who We AreWhat We Do

Bryce Miller- Digital Marketing ConsultantWSI Strategic Marketing

714-582-3789

Who is WSI?

About Us

• Provide advanced digital marketing solutions• Businesses of all sizes and industries• Our goal is to help businesses:– Elevate their online brand reputation– Generate more leads through the Internet– Tap into new revenue opportunities– Take their profit potentials to higher levels

• World’s largest network of Internet Consultants • Service more than 80 countries internationally• Corporate head office in Toronto, Canada

WSI Corporate Mission

To enhance the profitability and growth

of small and medium-sized businesses

by continuing as the global leader and provider of Internet Solutions.

Who is Bryce Miller?

• Owner-WSI Strategic Marketing• Local, Independent, WSI Digital Marketing

Consultant• CPA (not practicing)• 25 Years Banking Experience• Former Chief Administrative Officer of a publically

traded financial institution• IT Management• Controller• Compliance Officer• Operations Manager

My Mission Statement

To leverage WSI’s proven processes and my

business experience

to make businesses more successful

WSI DIGITAL MARKETING APPROACH

How we do it…

Online Lead Generation

Online Brand Credibility &

Exposure

Online Prospect & Client

Communication

Three Core Strategies

A Range of Powerful Services

Paid Search (PPC) Organic Search

(SEO) Social Media

Optimization and Syndication

Website Conversion Optimization

Online Lead Generation

Website Development

Landing Page Development

Social Media Profile Development

Reputation Management

Online Brand Credibility &

Exposure

Customer E-mail Communication

Prospect and Lead Nurturing E-Mail Communication

Social Media Optimization & Syndication

Online Prospect and Customer

Communication

The Solution is an Income Producing Asset

• Understand organizational needs

• Build a tailored solution• Measure the results• Continually improve the

results

Facebook Envy

What We Can Do

Develop Comprehensive Digital Marketing Strategies

Build Websites – desktop, and mobile Implement web tracking tools (“analytics”) Optimize for search engines Develop and execute paid search advertising

campaigns Develop and execute digital banner and

content advertising campaigns Create and manage social presence

Create and manage local presence

Other Services

• Competitor Analysis• Webscan/Website Audit• Online Reputation Management• Enterprise Social Technology• LinkedIn Training/Coaching• --Coming Soon---Social Media Legal Audits

• Free Consultation and Webscan review of your Website.

• 714-582-3789